Your SlideShare is downloading. ×
Made by Many at She Says SCAMP 2011: Beauty is in the details
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Made by Many at She Says SCAMP 2011: Beauty is in the details

1,679
views

Published on

Talk by Anjali Ramachandran from Made by Many at the She Says SCAMP conference 2011

Talk by Anjali Ramachandran from Made by Many at the She Says SCAMP conference 2011

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,679
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BEAUTY IS IN THE DETAILS:CREATING A NICER EXPERIENCE ONLINE AND OFFLINE Anjali Ramachandran
  • 2. "You are, in fact, a mashup of what you choose to let into your life. You are the sum of your influences. The German writer Goethe said, “We are shaped and fashioned by what we love.”"Austin Kleon
  • 3. Photo by Flickr user roobee courtesy a CC license
  • 4. Photo by Flickr user roobee courtesy a CC license Photo by Flickr user aperturismo courtesy a CC license
  • 5. KEEP IT SIMPLE
  • 6. "In the mobile context, you needto explain what you do in 30seconds or less because peoplemove on to the next shiny object.Its the one context in whichyouve got lots and lots of otherstuff going on. Youre not sittingin front of a computer; youre ata bus stop or in a meeting."- Kevin SystromCEO of Instagram
  • 7. Photo by Flickr user Rego courtesy a CC license
  • 8. Photo by Flickr user Rego courtesy a CC license
  • 9. Photo by Flickr user Rego courtesy a CC license Photo by Flickr user hawaii courtesy a CC license
  • 10. “With multitouch gestural interaction, commandsmay be easier to learn and remember if they aredesigned to reflect the manipulations of real worldphysical objects, since this is an existing skill thatpeople already possess.”Nic HollingworthUniversity of ReadingImproving Computer Education for Older Adults, 2009 research
  • 11. Bridge the gap between physical and digital
  • 12. Bridge the gap between physical and digital
  • 13. Bridge the gap between physical and digital
  • 14. Bridge the gap between physical and digital
  • 15. “We can immediately see uses at concerts andsporting events. But we also like the suggested usesfrom one iTunes reviewer, who says this "is going tobe great at meetings, but I can see it being usedwhile driving."Suddenly, the iPad is no longer merely digital. Itsanalog, too.”Rick MathiesonAuthor and media commentator
  • 16. See your product the way users do
  • 17. See your product the way users do
  • 18. See your product the way users do
  • 19. See your product the way users do
  • 20. “Projects often fail not because the idea is bad, butbecause the value their service will provide is noteasily understood....If the problem is not obvious to the user, in termsthey understand, the solution won’t matter.Focusing on the problem keeps a project fromdrifting into fantasy requirements: solutions lookingfor a problem.”Stephen TurbekUser Experience Lead at a financial services firm in New York
  • 21. Focus on the people who matter most
  • 22. Focus on the people who matter most
  • 23. “....its all about learning as quickly as possible andvalidating our designs and assumptions. Talking tousers and observing them use our site helps usunderstand the why behind the metrics.”Michelle YouCo-founder, Songkick
  • 24. Mystery meat navigation
  • 25. Mystery meat navigation
  • 26. Human Factors (optimizing the relationship between technology and humans) Human Factors Engineering(applying what we know about human capabilities and limitations to product, process and systems design)
  • 27. KISS : simple is best - Bridge the gap between the physical and digital : make it intuitive - See your product the way users do : cut the flab -Focus on those who matter most : they’re the ones who count - Optimize relationships : be efficient
  • 28. THANK YOU Anjali Ramachandran @anjali28 anjali@madebymany.com http://madebymany.com @madebymany