BEAUTY IS IN THE DETAILS:CREATING A NICER EXPERIENCE    ONLINE AND OFFLINE     Anjali Ramachandran
"You are, in fact, a               mashup of what you               choose to let into your               life. You are th...
Photo by Flickr user roobee courtesy a CC license
Photo by Flickr user roobee courtesy a CC license                                                    Photo by Flickr user ...
KEEP IT SIMPLE
"In the mobile context, you needto explain what you do in 30seconds or less because peoplemove on to the next shiny object...
Photo by Flickr user Rego courtesy a CC license
Photo by Flickr user Rego courtesy a CC license
Photo by Flickr user Rego courtesy a CC license                                                  Photo by Flickr user hawa...
“With multitouch gestural interaction, commandsmay be easier to learn and remember if they aredesigned to reflect the mani...
Bridge the gap between physical and digital
Bridge the gap between physical and digital
Bridge the gap between physical and digital
Bridge the gap between physical and digital
“We can immediately see uses at concerts andsporting events. But we also like the suggested usesfrom one iTunes reviewer, ...
See your product the way users do
See your product the way users do
See your product the way users do
See your product the way users do
“Projects often fail not because the idea is bad, butbecause the value their service will provide is noteasily understood....
Focus on the people who matter most
Focus on the people who matter most
“....its all about learning as quickly as possible andvalidating our designs and assumptions. Talking tousers and observin...
Mystery meat navigation
Mystery meat navigation
Human Factors   (optimizing the relationship between technology and humans)          Human Factors Engineering(applying wh...
KISS : simple is best                              -  Bridge the gap between the physical and digital : make it           ...
THANK YOU    Anjali Ramachandran    @anjali28    anjali@madebymany.com    http://madebymany.com    @madebymany
Made by Many at She Says SCAMP 2011: Beauty is in the details
Made by Many at She Says SCAMP 2011: Beauty is in the details
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Made by Many at She Says SCAMP 2011: Beauty is in the details

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Talk by Anjali Ramachandran from Made by Many at the She Says SCAMP conference 2011

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Made by Many at She Says SCAMP 2011: Beauty is in the details

  1. 1. BEAUTY IS IN THE DETAILS:CREATING A NICER EXPERIENCE ONLINE AND OFFLINE Anjali Ramachandran
  2. 2. "You are, in fact, a mashup of what you choose to let into your life. You are the sum of your influences. The German writer Goethe said, “We are shaped and fashioned by what we love.”"Austin Kleon
  3. 3. Photo by Flickr user roobee courtesy a CC license
  4. 4. Photo by Flickr user roobee courtesy a CC license Photo by Flickr user aperturismo courtesy a CC license
  5. 5. KEEP IT SIMPLE
  6. 6. "In the mobile context, you needto explain what you do in 30seconds or less because peoplemove on to the next shiny object.Its the one context in whichyouve got lots and lots of otherstuff going on. Youre not sittingin front of a computer; youre ata bus stop or in a meeting."- Kevin SystromCEO of Instagram
  7. 7. Photo by Flickr user Rego courtesy a CC license
  8. 8. Photo by Flickr user Rego courtesy a CC license
  9. 9. Photo by Flickr user Rego courtesy a CC license Photo by Flickr user hawaii courtesy a CC license
  10. 10. “With multitouch gestural interaction, commandsmay be easier to learn and remember if they aredesigned to reflect the manipulations of real worldphysical objects, since this is an existing skill thatpeople already possess.”Nic HollingworthUniversity of ReadingImproving Computer Education for Older Adults, 2009 research
  11. 11. Bridge the gap between physical and digital
  12. 12. Bridge the gap between physical and digital
  13. 13. Bridge the gap between physical and digital
  14. 14. Bridge the gap between physical and digital
  15. 15. “We can immediately see uses at concerts andsporting events. But we also like the suggested usesfrom one iTunes reviewer, who says this "is going tobe great at meetings, but I can see it being usedwhile driving."Suddenly, the iPad is no longer merely digital. Itsanalog, too.”Rick MathiesonAuthor and media commentator
  16. 16. See your product the way users do
  17. 17. See your product the way users do
  18. 18. See your product the way users do
  19. 19. See your product the way users do
  20. 20. “Projects often fail not because the idea is bad, butbecause the value their service will provide is noteasily understood....If the problem is not obvious to the user, in termsthey understand, the solution won’t matter.Focusing on the problem keeps a project fromdrifting into fantasy requirements: solutions lookingfor a problem.”Stephen TurbekUser Experience Lead at a financial services firm in New York
  21. 21. Focus on the people who matter most
  22. 22. Focus on the people who matter most
  23. 23. “....its all about learning as quickly as possible andvalidating our designs and assumptions. Talking tousers and observing them use our site helps usunderstand the why behind the metrics.”Michelle YouCo-founder, Songkick
  24. 24. Mystery meat navigation
  25. 25. Mystery meat navigation
  26. 26. Human Factors (optimizing the relationship between technology and humans) Human Factors Engineering(applying what we know about human capabilities and limitations to product, process and systems design)
  27. 27. KISS : simple is best - Bridge the gap between the physical and digital : make it intuitive - See your product the way users do : cut the flab -Focus on those who matter most : they’re the ones who count - Optimize relationships : be efficient
  28. 28. THANK YOU Anjali Ramachandran @anjali28 anjali@madebymany.com http://madebymany.com @madebymany

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