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Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011
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Lean startup workshop: practical ways to turn your idea into a successful product -- Internet Week Europe 2011

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  • 1. LEAN STARTUP WORKSHOPPractical ways to turn your idea into a successful product
  • 2. WHO ARE WE Stuart Eccles Charlotte Hillenbrand Cath Richardson Salim Virani Rob Fitzpatrick
  • 3. EXPLOITINGDISRUPTIVEINNOVATION
  • 4. MAKING STUFF
  • 5. THE LEAN STARTUP MOVEMENT
  • 6. • Rapid prototyping to test hypotheses• Minimum Viable Product (MVP)• Nail it then scale it• Customer obsession• THE LEAN STARTUP MOVEMENT Iterative, metrics-driven & Agile• Learn fast, don’t fail fast
  • 7. SCIENTIFICAPPROACH TO STARTUP/ PRODUCTDEVELOPMENT
  • 8. ITS ABOUT RUNNINGEXPERIMENTS
  • 9. BEFORE SCALING TO UNIVERSE DENTING PROPORTIONS
  • 10. HOW DO WE KNOW WE AREMAKING PROGRESS?The unit of success we use ismeasure in “validated learning”
  • 11. BREAKING GROUNDON AN IDEA
  • 12. HOW DO YOU KNOW IF YOUR IDEA IS WORTH YOUR TIME, MONEY, EFFORT?
  • 13. “We always have a visionthat is clearly articulated, bigenough to matter & sharedby the whole team.“Our goal is always todiscover which aspects ofthis vision are grounded inreality & adapt thoseaspects that are not.”
  • 14. BY TESTING YOUR IDEA ON YOURPOTENTIAL CUSTOMERS YOU WILL LEARN IF YOU ARE ON TO SOMETHING
  • 15. DO THEY HAVE WILL THEY PAY THIS YOU FOR YOUR PROBLEM? SOLUTION?
  • 16. CUSTOMER DEVELOPMENTAn active approach to engagingwith users which tests ourassumptionsAnd builds customer intimacywith potential customers
  • 17. GET OUT OF THEBUILDING
  • 18. THIS IS WHAT WE WILLCONCENTRATE ON TODAYBiggest barriers to realising thevalue of Lean Startup:Talking to peopleGiving over your ideas toexamined in broad daylight
  • 19. BUILDING AN MVP
  • 20. THE MINIMUM VIABLE PRODUCTThe minimal set of features thatsolves the problem and providesvalueSomething that can be measured andtunedDoesn’t have to have the same formas the final product
  • 21. EXPERIMENTING AND OPTIMISING
  • 22. INNOVATION ACCOUNTINGMeasure what is actionable,track every input and changeRun split experiments to proveyour hypothesis on your product
  • 23. +152%
  • 24. OPTIMISING THROUGH METRICSAND CUSTOMER INTERVIEWS WORK IN TANDEM
  • 25. SKYPE IN THE CLASSROOM
  • 26. SKYPE CAME TO US WITH ACOMMS BRIEFThey’d noticed that teachers all over theworld were using Skype in extraordinaryways.They wanted us to collect these storiesand use them to promote the service &inspire other teachers.
  • 27. WE RESPONDED WITH SOMENON-MARKETING IDEASLayer a new service on top of the basicfree communication serviceUse a customer-centric and test-drivenway of working out what that servicewould be
  • 28. OUR INITIAL ASSUMPTIONS WERETHAT IT WAS ALL ABOUT A LESSON PLANNING TOOL WITH EXAMPLES,IDEAS AND TIPS ON INTEGRATING SKYPE INTO LEARNING
  • 29. We discovered immediately that their biggest obstacle was actually finding other teachers who also used Skype
  • 30. They also told us that teachers don’t have time to read lots of lesson plans - video clips would be much more helpful
  • 31. BRAINSTORM SKETCHING USE CASES PROTOTYPES USER JOURNEY SKETCHES INTERVIEWS HIGH FIDELITY DESIGNS SERVICE MODELS
  • 32. ONLINE SURVEYS
  • 33. PIVOT ORPERSEVERE
  • 34. AN INTUITIVE LEAPLOCALMAXIMA
  • 35. “Our goal is always todiscover whichaspects of this visionare grounded inreality & adapt thoseaspects that are not.”
  • 36. PIVOT: ONE FOOT STAYS WHILETHE OTHER MOVESIn course correction to a newstrategy to test a new fundamentalhypothesisA human decision assisted bymetrics and customer intimacyShould be hard and fast with a newstrategy already defined
  • 37. TYPES OF PIVOT
  • 38. ZOOM-IN PIVOTWhat was considered a singlefeature becomes the entireproduct.
  • 39. ZOOM-OUT PIVOTWhat was considered the entireproduct becomes a feature(s) ofthe new product.
  • 40. CUSTOMER SEGMENT PIVOTThe product is valuable but notto its intended customers so anew customer segment isdefined.CUSTOMER ZOOM-INCUSTOMER ZOOM-OUT
  • 41. CUSTOMER NEED PIVOTThe problem solved is not veryimportant, or money isn’tavailable to buy. This requiresrepositioning, or a new product,to find a problem worth solving.
  • 42. PLATFORM PIVOTFrom an application/solution toa platform or vice versa
  • 43. BUSINESS ARCHITECTURE PIVOTFrom low margin/high volume tohigh margin/low volume or viceversa
  • 44. ENGINE OF GROWTH PIVOTStickyViralPaid
  • 45. WRAP UP
  • 46. LEAN STARTUP ISN’T THAT HARDFind a culture of testing,experimenting and iterating.Make Test LearnBuild an MVP
  • 47. http://leanca.mphttp://blog.thestartuptoolkit.comhttp://madebymany.com/signals/ the-lean-startup-movement @robfitz@crashtherocks @saintsal @ohrworm @stueccles
  • 48. LEAN STARTUP MEETING ATUCL TONIGHT!

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