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Industry digital work for automotive brands
 

Industry digital work for automotive brands

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A quick look at work by the digital/advertising industry on automotive brands

A quick look at work by the digital/advertising industry on automotive brands

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    Industry digital work for automotive brands Industry digital work for automotive brands Presentation Transcript

    • Digital work forautomotive brands A retrospective
    • A series of films by acclaimed directors, laudedBMW The Hire film series (2001) for the juxtaposition of online marketing and branded content.
    • A desktop app and an in-car USB port mine drivingFiat Eco:Drive (2008) data to calculate efficiency and suggest how toAKQA reduce costs.
    • Toyota Lexus L Studio (2008) An online entertainment channel connectingTeam One lifestyle content with the Lexus brand.
    • This app allows Ford Focus Electric owners toMyFord Mobile app (2010) monitor and control their car at a distance.
    • This app reads street signs as if they are QR codes,Fiat Street Evo app (2011) relating the sign to a feature in the Fiat Punto Evo.Leo Burnett Iberia Some signs have a prize element as well.
    • This app allows car owners to control andNissan LEAF Carwings app (2011) monitor information about their car. Non-owners can try the app in demo mode.
    • At the Amsterdam AutoRAI show, RFID- enabled passes allowed users to log in andRenault’s RFID Facebook card (2011) post an image of the car directly to their Facebook page.
    • BMW Activate the Future (2011) Four documentary films about the future of mobility and an iPhone app, to support theMDC Partners launch of the BMW EVolve.
    • After downloading the Augmented RealityVolkswagen print ad using AR (2011) app, users could ‘test drive’ a VolkswagenTRY & APT, Oslo within a print ad.
    • Using LinkedIn’s API and as a collaboration withVolkswagen Passat Linkeduit (2011) LinkedIn, users can compare each other’sAchtung, Netherlands profiles to see who is ‘full of themselves’ (the car being ‘full of features’). The winner gets a Passat.
    • Uses webcam detection to allow viewers to drawNissan Create Your Terrain (2011) out their own terrain offline, which the VWTBWARAAD, Dubai conquers online.
    • Range Rover Evoque Being Henry (2011) ‘An interactive film about choices.’The Brooklyn Brothers, London
    • ‘City shapers’, well-knownRange Rover Evoque Pulse of the City Project (2011) residents in different cities,The Brooklyn Brothers, London speak about what they like about their urban surroundings.