How we research and prototype at Made by Many

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This deck is a primer of our research and prototyping techniques at Made by Many. Originally presented to the Wharton I&D Club for their annual Design Challenge.

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How we research and prototype at Made by Many

  1. 1. Adam Brodowski @brodowski HJ Kwon @hatchejota
  2. 2. The design process User research Prototyping Pro tips 1 2 3 4
  3. 3. The design process 1
  4. 4. We approach design through an incredibly iterative process
  5. 5. Make Test Learn
  6. 6. RESEARCH & SYNTHESIS SKETCHING PROTOTYPING DESIGN & CODE LAUNCH
  7. 7. Desk & field research
  8. 8. We interview people who have experiences with the topic
  9. 9. Document as we go
  10. 10. Synthesis findings
  11. 11. Workshops & sketching
  12. 12. Prototyping with people
  13. 13. Design & build a focused vision, launch it, and learn
  14. 14. User research 2
  15. 15. Design the right thing,
 before designing the thing right Because it sucks building something for 9 months only to find out no one actually wants to use it
  16. 16. Any solution can only be as good as the depth of understanding of the problem. We know we’re designing the right thing because we ask “What is a good problem to solve?”
  17. 17. Empathy gives us a deep understanding of the problems of others
  18. 18. Observe Live itInterview
  19. 19. Observe Live itInterview
  20. 20. It’s the users job to tell us about their problems, it’s our job to solve it We don’t act on the user’s request, we act on their behalf
  21. 21. “would you use this if…..” asking hypothetical questions about the future “so what do you want to have?” asking for literal feedback Don’t ask these questions
  22. 22. People don’t say what they mean, and don’t mean what they say
  23. 23. “Are you interested in working out?..” Instead of asking… …a better question is “How many times have you exercised in the past month?” Everyone will say yes to this
  24. 24. You’re probably wondering, how many people should I speak with?
  25. 25. 5 to 20 Short answer Quality over quantity. How many people only matters if you ask ‘who’ you want to speak with Long answer
  26. 26. How to learn about problems without directly asking for solutions Interview Framework 1. What was the hardest part about? 2. Can you tell me the last time that happened? 3. Why was that hard? 4. How did you solve that problem? 5. Why was your solution not awesome?
  27. 27. Meet Dave, 
 a tech startup founder with 3 employees “Knowing the bare minimum of what I had to do” “When I wanted my company to be legit” “I always felt like I could get in trouble later” “Felt like lawyers were reaming you every second” “I paid lawyers to help me set it up” 1. What was the hardest part about? 2. Can you tell me the last time that happened? 3. Why was that hard? 4. How did you solve that problem? 5. Why was your solution not awesome?
  28. 28. Trigger
 Why did you start looking for an new product? Search & Research
 Where did you start looking?
 What information did you seek out? Deciding
 What was your deciding factor? Switch
 How did you feel after you chose?
  29. 29. Observe Live itInterview
  30. 30. Observe Live itInterview
  31. 31. The Workarounds are so unconscious that people don’t even realize that they do it. People are already solving their problems somehow
  32. 32. How are people finding creative ways to solve problems they don’t even realize they have. What are the contradictions between what people say and what they actually do Workarounds Contradictions
  33. 33. How are people finding creative ways to solve problems they don’t even realize they have. What are the contradictions between what people say and what they actually do Workarounds Contradictions shows you that people actually want your product makes sure your product is designed correctly
  34. 34. Observe Live itInterview
  35. 35. Observe Live itInterview
  36. 36. Experiencing something in the first person can show you what interviews and observing can’t
  37. 37. Observe Live itInterview
  38. 38. Observe Live itInterview
  39. 39. Synthesis is about the organizing of chaos and the revelation of clarity
  40. 40. Trigger
 Why did you start looking for an new product? Search & Research
 Where did you start looking?
 What information did you seek out? Deciding
 What was your deciding factor? Switch
 How did you feel after you chose?
  41. 41. Archetypes “A quote that sums up his interview” Goals
 What are some of Dave’s goals? What did he say? 
 Quotes that stood out to us What did we observe?
 What we noticed but he didn’t mention Behaviors, habits, and workarounds Meet Dave, 
 again…
  42. 42. Research In the right location I asked lawyers
  43. 43. Research In the right location I asked lawyers That are personalized to them I didn’t compare
  44. 44. Research In the right location I asked lawyers That are personalized to them I didn’t compare I asked someone who did it Wanted to hire my first employee
  45. 45. Research In the right location I asked lawyers That are personalized to them I didn’t compare I asked someone who did it Wanted to hire my first employee People don’t know what they don’t know People just want it death with Looking for someone they trust Insights
  46. 46. Research In the right location I asked lawyers That are personalized to them I didn’t compare I asked someone who did it Wanted to hire my first employee People don’t know what they don’t know People just want it death with Looking for someone they trust People need to compare They need to know you can be trusted Within their family Insights Design Mandates
  47. 47. Prototyping 3
  48. 48. You’ve synthesized your research. And have some hunches to explore.
  49. 49. All team sketch session Hunches Ideas
  50. 50. Quick Steal Remix No bad ideas Fun
  51. 51. Take those stacks of sketches and create polarizing prototypes
  52. 52. something for people to react to Your creating Your not designing the final concept
  53. 53. or 😠😍
  54. 54. or People know why something is AWESOME WRONG
  55. 55. Text onlyPhoto only
  56. 56. Paper Prototyping
  57. 57. Simple flows
  58. 58. You just opened this app and see this list. What is happening on this screen? How would you use that?
  59. 59. “Is this enough detail?” “What needs to be added?” “What do you think this list is?” “Help me fill in the gaps here.” “How do you do chores?” “What do those buttons do?”
  60. 60. Why? Why? Why? Why? Why?
  61. 61. Think about new questions, new prototypes, and what to remove Test again
  62. 62. More specific questions = Higher fidelity prototypes
  63. 63. Higher fidelity prototyping
  64. 64. https://www.youtube.com/watch?v=ddCP1drv_8Q https://support.invisionapp.com/hc/en-us/articles/203730505- How-do-I-create-and-apply-a-hotspot-template- Invision Tutorials
  65. 65. Keep making multiple prototypes Keep asking questions Keep probing
  66. 66. Test again
  67. 67. Start combining ideas Look at what resonating with people
  68. 68. MVP Minimal Viable Product
  69. 69. The core idea Helpful Build-able Not complex
  70. 70. Simplify Simplify Simplify
  71. 71. SimplifySimplifySimplify
  72. 72. Prototype MVP Full Design
  73. 73. Process Recap
  74. 74. Desk research User interviews Research synthesis Sketch sessions Prototype testing x3 Combining ideas MVP creation
  75. 75. Pro tips 4
  76. 76. Google drive for notes
  77. 77. 👥 Interview pairs in pairs
  78. 78. ⏰ Wait 5 seconds before asking another question
  79. 79. 👤 You’re not your user
  80. 80. ☻ Bring gum
  81. 81. 👑 Process rules
  82. 82. 📷 Always be documenting
  83. 83. Post them to tumblr Take tons of photos
  84. 84. Thanks!

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