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D&ad
 

D&ad

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    D&ad D&ad Presentation Transcript

    • THE LEAN AGENCY
    • HOW WE GOT HERE
    • CONOR
    • CATH
    • OURROLES
    • BEING ADESIGNER AT MxM
    • BEING ASTRATEGIST AT MxM
    • CUSTOMER DEVELOPMENT
    • WHY DO WE DOCUSTOMER DEVELOPMENT?
    • “Life’s too short to buildsomething nobody wants”- Ash Maurya
    • CUSTOMER DEVELOPMENTOTHER FORMS OF QUALITATIVE & ETHNOGRAPHIC RESEARCH
    • IT’S NOT ABOUT
    • SHADOWING OTHER PEOPLE CURRENT BEHAVIOURASKING PEOPLE WHAT THEY WANT PROVING ONE IDEA RIGHT AND ANOTHER THING WRONG
    • THIS IS VALID RESEARCH BUTCUTOMER DEVELOPMENT IS ABOUT
    • GETTING PEOPLE’S RESPONSES TO REAL ARTEFACTS
    • GETTING PEOPLE TO USE THINGS
    • TESTING HYPOTHESES
    • EVIDENCE BASED LEARNING
    • INTUITION ITERATION
    • YOU HAVE TO DO IT YOURSELFYOU’RE THE ONE LEARNING
    • BUILDING SOMETHING PEOPLE WANT WITH MINIMAL WASTE
    • DESIGN’S ROLE INCUSTOMER DEVELOPMENT
    • “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”- Dieter Rams
    • INSIGHT INFORMED DESIGNRESEARCH DRIVEN DESIGN
    • IT’S NOT ABOUT PROOF
    • YOU CAN’T BE PRECIOUS
    • YOU MUST ITERATE
    • CASE STUDYSKYPE IN THE CLASSROOM
    • SKYPE CAME TO US WITHA COMMUNICATIONS BRIEF
    • WE GOT ITWRONG
    • SO WE GOTOUT OF THE BUILDING
    • WE LAUNCHEDA BETA IN 4 WEEKS
    • WE WATCHED WHATTEACHERS WERE DOING
    • IT’S ABOUTCONTINUOUS LEARNING
    • THERE ARE CHALLENGESTO THIS WAY OF WORKING
    • BUT THE BENEFITS OUTWEIGH THE CHALLENGES
    • @OHRWORM@CONORDELAHUNTY