D&ad
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D&ad

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D&ad D&ad Presentation Transcript

  • THE LEAN AGENCY
  • HOW WE GOT HERE
  • CONOR
  • CATH
  • OURROLES
  • BEING ADESIGNER AT MxM
  • BEING ASTRATEGIST AT MxM
  • CUSTOMER DEVELOPMENT
  • WHY DO WE DOCUSTOMER DEVELOPMENT?
  • “Life’s too short to buildsomething nobody wants”- Ash Maurya
  • CUSTOMER DEVELOPMENTOTHER FORMS OF QUALITATIVE & ETHNOGRAPHIC RESEARCH
  • IT’S NOT ABOUT
  • SHADOWING OTHER PEOPLE CURRENT BEHAVIOURASKING PEOPLE WHAT THEY WANT PROVING ONE IDEA RIGHT AND ANOTHER THING WRONG
  • THIS IS VALID RESEARCH BUTCUTOMER DEVELOPMENT IS ABOUT
  • GETTING PEOPLE’S RESPONSES TO REAL ARTEFACTS
  • GETTING PEOPLE TO USE THINGS
  • TESTING HYPOTHESES
  • EVIDENCE BASED LEARNING
  • INTUITION ITERATION
  • YOU HAVE TO DO IT YOURSELFYOU’RE THE ONE LEARNING
  • BUILDING SOMETHING PEOPLE WANT WITH MINIMAL WASTE
  • DESIGN’S ROLE INCUSTOMER DEVELOPMENT
  • “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”- Dieter Rams
  • INSIGHT INFORMED DESIGNRESEARCH DRIVEN DESIGN
  • IT’S NOT ABOUT PROOF
  • YOU CAN’T BE PRECIOUS
  • YOU MUST ITERATE
  • CASE STUDYSKYPE IN THE CLASSROOM
  • SKYPE CAME TO US WITHA COMMUNICATIONS BRIEF
  • WE GOT ITWRONG
  • SO WE GOTOUT OF THE BUILDING
  • WE LAUNCHEDA BETA IN 4 WEEKS
  • WE WATCHED WHATTEACHERS WERE DOING
  • IT’S ABOUTCONTINUOUS LEARNING
  • THERE ARE CHALLENGESTO THIS WAY OF WORKING
  • BUT THE BENEFITS OUTWEIGH THE CHALLENGES
  • @OHRWORM@CONORDELAHUNTY