50/50 projects overview

50/50 IS A COLLABORATIVE FUNDRAISINGEXPERIMENT. INDIVIDUALS, COLLECTIVES & AGENCIES AROUND THE WORLD ARE HACKING AND MAKINGINNOVATIVE DIGITAL FUNDRAISING PROJECTS IN THEIR SPARE TIME TO RAISE FUNDS FOR THE FAMINE IN EAST AFRICA

OUR CHALLENGE: LAUNCH 50 WEB BASED PROJECTS IN 50 DAYS THEN RAISE £1 MILLION FOR FAMINE AID photo credit to UN Photos/Stuart Price

KIND OF LIKE A DIGITAL LIVE AID

SO HOW DOES IT WORK?

50/50: HOW IT WORKS WE ARE HERE 50 DAYS TO FIND & MAKE 50 PROJECTSLAUNCHED UN GO MASSIVE MAKING WORLD ON PR, REACH & FOOD DAY RAISE MILLIONS PHASE 26 AUGUST MAKING PHASE 16 OCTOBER DONATING PHASE

NEARLY THERE... 1 DAY LEFT UNTIL WORLD FOOD DAY46 PROJECTS FROM 8 COUNTRIES GETTING READY TO DONATE

50/50 PROJECTS OVERVIEW

AfricashbackAn aﬃliate Amazon store sellingthe top 50 bestsellers in eachcategory with a brief intro andimage and, most importantly, anAmazon aﬃliate link.Click the item you were going tobuy anyway, 5-10% goes to EastAfrica.Mike Overthrow is a digitalmarketing specialist atEcclesiastical Insurance inCheltenham, Glos by day. Tireddad of two and cover versioncollecting wannabe DJ/occasional blogger by night http://africashback.com/ @coveritupsounds

50/50 MIXFallon have teamed up with Ed & Tomfrom the Chemical Brothers and theirgenius collaborators Flat Nose George’sAdam Smith & Marcus Lyall, to create anexclusive piece of digital content.The track is a new mix of the ChemicalBrothers’ classic track ‘The Boxer’ andfeatures bespoke visuals created by FlatNose George. Flat Nose George(www.ﬂatnosegeorge.com) are currentlybusy collaborating with The ChemicalBrothers on the live feature ﬁlm Don’tThink which will be out early next year. @fallonlondon

The Fat PlannerAlejandro Lozada (aka @lacreid) ishead strategist at Cheil Mexico, andformerly a client at Unilever(regional and global brand work forPonds, Sunsilk and Vaseline) inMexico, Buenos Aires and NewYork City. mitchellop@gmail.comHes been eating exclusively whatan African refugee would for the 50day making phase of the 50/50campaign.Cheil Americas recently committedto matching up to $10k of the totalAlejandro has raised. http://dontfeedtheplanner.wordpress.com/ @lacreid @lacreid

TWITTER SWEAR-JARImagine getting ﬁned a quid everytime you fucking swore. Thatdmake so much cunting money!Oh shit...Thats the thing that Albion Londonare making: a social swear-jar forthe digital age. http://swearjar.cc @albionlondon # #fuckfamine

#PHONE2FOODIn partnership with electronicsbuyback service BuyMyTronics,LA based team Hank, Justin andEmily have set up #Phone2Food.When you donate an old phonethrough #Phone2Food, thebuyback cash is donated directlyto UNICEF rather than being sentback to you.It will only take 7,400 iPhone 4sbeing donated to make it to $1m. http://www.buymytronics.com/phone2food @HankLeber @HankLeber

Facebook FaminePledge money to stay oﬀ Facebookfor an agreed period of time.When you pledge, update yourFacebook page and proﬁle picturewith the Facebook Famine logo sothat all your friends know whatyou’re doing.Facebook Famine is the brainchildof Public House - a group of elevenHyper Island students whove cometogether to converse, collaborate,evolve and achieve. http://www.facebook.com/facebfamine @mitchellop @publichouse

CHARITY SWEARBOXAn online auction of leftovers. Whetherit’s David Bowie’s quiche or CliﬀRichard’s tagliatelle, celebrity leftovershelp raise money for those who don’thave enough food to survive. Leftoversare cast in resin to preservethem. Those sold online are thenposted to the highest bidder.How do the public get more broadlyinvolved? For those who want to donate,but don’t want to fork out for Jagger’srich tea biscuit, multiple small aﬀordableitems will be available for immediatepurchase. For example Rolf Harris’ peafor £5. Buy one or lots. www.charityswearbox.com @swearbox

Chain FunderA Made by Many idea - originally byMike Laurie.Chain Funder disrupts email chainletters for good.Here’s how it works: set a target foryour fund, pledge how much youpromise to donate and invite a friend todo the same. This sets oﬀ a chainreaction of promises until your target isreached. The catch is, nobody donatesa penny until we reach the target.Some might call it a Ponzi scheme,extortion, an abuse of friendships oranti-social media. We call itChainFunder. http//chainfunder.com @mikelaurie @mikelaurie

mTOILET TO POCKETSwiss agency Relax In The Air, havecreated a project that exploits the dailyrhythms of nature to drive giving.By donating for famine relief in EastAfrica every time you go to the toilet,youll remember that youre luckyenough to process food and drink.To participate download the toilettracker dashboard, count the number oftimes you go to the loo and how muchyoull donate per visit.On 16 October donate the total amountto famine aid.We are all consumerists. The more youconsume, the more you reject. http://www.relaxintheair.com/toilettopocket/ @mccasal @sdufaux @mccasal @sdufaux

INSTAEARTHNathan Dicken from Modea hasdeveloped InstaEarth, a way toexplore Instagram photography viaGoogle Maps and to connect withInstagram users around theglobe. The app allows you to searchby username, tag and Google Places,and also gives you the ability toshare any page. For 50/50, Nathan has created aspecial version of InstaEarth. When auser logs in, they are presented withtwo contrasting sets of taggedphotos: food vs. famine, meal vs.hunger, dinner vs. starvation. It’s astark visual reminder that many of ushave more than enough to live on,while others have nothing. Users areinvited to donate to UNICEF beforeheading on to use the app. http://instaearth.me @instaearth @instaearth

BBH New York W HI LE FO R A R O JECT ET P A SECR H IS IS T @saneel @griﬃnfarley

4WORDS4Words challenges you to create a short videoinspired by the 4 words Help For A Change.Upload it to our site and send it out to Twitterand Facebook from there.Users will visit 4words and see information onthe project, recent uploaded videos.They can select where on the East Africaregion they wish to take over and login usingtheir Facebook credentials. Well then askthem to upload a video that encompasses the4words Help For A Change.Once uploaded, and with the userspermission, well post to Facebook and Twitterlinks to the users video on the website. http://www.4words.co/ @4words

SPACE FOR CHANGESpace for Change is a website that willprovide life-changingad-space, where a brand can donate acurrent piece of video content thatallows consumers to view the contentand make a difference at the same time.In return, we ask the brandfor the promise of a financial donation ifwe guarantee views of the content.Every view will help to change the livesof those in East Africa. http://spaceforchange.info @flnm @lukewicker

@DrSamuelJohnsonTom Morton lives in New York andleads strategy for Euro RSCG.His alter ego is@DrSamuelJohnson on Twitter.Tom is backing 50/50 projectswith tweets in Dr SamuelJohnson’s inimitable style. http://twitter.com/#!/DrSamuelJohnson @DrSamuelJohnson

I GIVE A BUCKNOW YOU GIVE A F**KMake a donation of a buck and anautomatic tweet will be sent to the mediaasking them to give a f**k. Every re-tweet gets more donations and the morepeople we get to donate, the louder ourdisruption will be.The project was created by PeterHamilton and Heidi Kikoler ofDisrupt4Good http://giveabuck.gd/ @Disrupt4Good

AFRICA NEEDS YOUA website that targets celebritieswho tweet brand endorsements forcash. The platform lets you sendprewritten tweets, urging eachcelebrity to donate to the cause andtweet to their millions of followers.Jack and Paul are two designersturned advertising creatives, whohave produced work for brandssuch as Sony, Converse and Diesel.Enjoythis are a creative productionstudio, specialising in all thingsdigital. http://www.africaneedsyou.com/ @_africaneedsyou

DARE-BOTDareBot uses social media to help people raise money bydoing stupid, diﬃcult or disgusting things. DareBot allowspeople to support stupidity by collecting all the supporterdonation promises and totting them up until the darer hitstheir target and does the deed.We think this really trades on the very asynchronous natureof Twitter, especially when theres someone with lots offollowers who want to do something for charity. We could imagine people like Graham Linehan or evenAshton Kutcher daring to do things and keeping track of allthe people whove supported the dare.The messaging is very clear - I will only do THIS THING, if youlot promise to donate X amount. http://darebot.herokuapp.com/ @malbonster

THE POUND STOREThe Pound Store is an online pound shopwith a twist. All the products in the store cansave the lives of famine victims in East Africa,showing that even a £1 donation can make areal diﬀerence. www.poundstore.uk.com/

GOOD BELLY PROJECTThis idea brings foodies and restaurants together to supportour cause by reversing the idea of boycotting - “buy-cotting”.People love food so much they take photos of their meals toshare with friends. Were reaching out to foodies and turningtheir passion into action by getting restaurants to donate forevery photo posted.Its a win, win, win. Foodies enjoy new restaurants andcuisine, restaurants get more patrons and receive publicity,and most importantly we help children in East Africa enjoydinner, too. A full belly is a good belly.How it works:1. Take a photo of your meal at one of the participatingrestaurants2. Upload your pics to Instagram with the hashtag#eatforhunger3. Tag your restaurant locations4. Restaurants donate a $ for every photo uploaded www.goodbellyproject.com @mullenunbound @joingoodbelly

TIPS FOR CHANGEArnold Worldwide in Boston havehatched a plan to jump-start agrassroots awareness campaign inBoston using foursquare’s tips system.They are ﬁnding as many places aspossible in Boston on Foursquare in thatsell food. For each location theyll add atip telling people about the famine crisiswith a direct link to donate to UNICEF.They are also building a simple websitewhich explains how to do this in yourcity so that the same action can bereplicated around the world. http://on..me/tipsforchange @arnoldworldwide

GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC. Its aproject they were already working on.The idea is that you put a request out for achilli recipe, or to learn juggling, or anessay on the metaphysical property ofping pong and say that you are willing todonate $10 (or whatever) for that service.Someone then sees that request andfulﬁls it - giving you the chilli recipe orwhatever for free but asking that the $10goes to East Africa famine relief. @koopstakov

LET’S NOT DO LUNCHBSSP in San Francisco held an ideashack to generate a project for 5050.Rather than go out to eat with yourcolleagues or interested vendor overa business lunch that is most likelypaid for by an expense account,donate $5, $10 or $15 to Famine ReliefThey want to make a web app thatintegrates with Google Calendar andiCal, and allows people to send eachother a meeting request for a lunchdate at a given restaurant. But insteadof actually attending lunch, bothparties would donate the money to EAfrica famine relief. http://www.facebook.com/letsnotdolunch @cotton

FASHION AUCTIONWITH ITEMS FROM ASPECIAL CELEB W HI LE FO R A R O JECT ET P A SECR H IS IS T

THE 6 MINUTES PROJECTA child dies of starvation in East Africaevery 6 minutes. Donate just 6 minutes ofyour salary to make a real diﬀerence. Useour app to calculate what 6 minutes isworth to you and donate it to an urgentand heart breaking cause.This is a joint project between The SocialPractice and the Kaldor Group. The SocialPractice is a full service, fully integratedsocial media agency, while the KaldorGroup is a new venture based on buildingbeautiful apps and HTML based platformsfor publishers and advertisers. http://www.facebook.com/sixminutes?sk=app_282478995112726 @social_practice @PatsMc @the6minutesproject

GOOGLE HANGOUTSTom Gibby and Syd Lawrence from Londoncontacted 5050 with a project calledHangouts for Charity where people bid totake part in Google+ Hangout with a celebrity.It works like this:Spaces for a 10-person Google Hangout with aceleb will be auctioned to the highest bidder:• 1 space to be used by the celeb• 1 space by the organiser• 7 spaces to the highest bidders• 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at £3000, then even if I can only aﬀord to donate £5 then I still have a chance of winning the space on the hangout.Zee from The Next Web will be the ﬁrstcelebrity to take part. http://hangoutsforcharity.com/ @adverplanner

TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050with an initiative to called "Today I Eat forAfrica".In Koens words, "We want people to have alook in their own plate, decide what it isworth and donate that money. We all takeour daily meals too much for granted withoutrealizing the need of others, that kind ofidea..."They are donating all funds raised toBelgiums umbrella aid collectionorganisation 1212.Be who include UNICEF. http://www.tiefa.org/ @tiefa

GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already setthis project up, and have now asked us toadd it to the 5050 platform.Give your lunch to Africa asks you todonate what you would normally spend onlunch to the appeal. www.giveyourlunchtoafrica.org.uk @element404

15 Million ElephantsFIGHT THE FAMINEYou can help spread awareness andgrow support for the cause by displayinga clickable “Fight the Famine” ActionEmblem on Facebook, in your emailsignature, and on your blog.When you get the Action Emblem, youalso have the opportunity to donate tosupport UNICEF.http://www.15millionelephants.org/http://www.facebook.com/15MillionElephants

NYC HACKATHONFarrah Bostic held a hackathon in NYC on the23/24 September at :Cos new Grind oﬃces, andthe event was sponsored by AppFirst (and a localbrewery!).5 projects were ready to go at the end of theweekend with two more planning to launch.Because of the success of the NYC hackathon,there are two more hack weekends beingplanned in San Francisco and Tokyo. @farrahbostic @farrahbostic

BUY TUNES, FEED AFRICABuy apps, music and ﬁlm fromiTunes using the 50/50 portal.4% of every purchase is donatedto Unicef. http://buytunes.org http://www.facebook.com/buyTunes @buytunes

FESTIVAL FOOD SWAPDonate the cost of a nasty festival mealand drink to the East Africa famineappeal and in return youll receive freecopies of Festival Annual 09, FestivalAnnual 10 and the soon-to-be-publishedFestival Annual 11.Food and drink at music festivals leavesyou mainly with bad memories, from theprices to the dodgy tum. By donating tofamine relief, youll get free copies ofFestival Annual giving you nothing butthe best festival memories from thesummer http://festivalannual.com/ @festivalannual @festival_annual

THE KARMA EQUALIZERTurn your bad into something good.Restore your karma balance toacceptable levels, and keep peoplealive. For every "douchey" thing youdo in the world, make a smalldonation to UNICEF to help thefamine in East Africa. Your badkarma will be oﬀset.http://apps.facebook.com/karma_equalizer//

PIMP MY TWEETPimp out your tweets for a day topeople who donate to UNICEF photo credit to Molly Aaker

ONE EVERY SIXA simple web app, One Every Six isbased on the fact that one childdies every six minutes in the famine;a childs silhouette fades away as atimer counts down from six minutes.You can stop the silhouette fromdisappearing by donating toUNICEF, and it shares your gooddeed in a Facebook status update. photo credit to Molly Aaker

A MILE IN THEIR SHOESIn Their Life has teamed up with50/50 Good at the NYC FamineHackathon ﬁnd ways to raisemoney and awareness for faminerelief in Africa.A husband-and-wife team, GregBergida and Michelle Wu came upwith the idea of a pledgecampaign to launch on World FoodDay in which donors give up masstransit, or carry a gallon of water,or live oﬀ aid rations, for one day -and donate to UNICEF. http://www.facebook.com/intheirlifeprojects @intheirlife photo credit to Molly Aaker

KENYAN CHICKENSThere has been an outbreak of Newcastledisease and the farmers of East Kenyaneed your help! Purchase vaccine bymaking a donation to the East Africanfamine relief and then try to capture thewacky chickens so that they can bevaccinated before the disease spreads.All donations go directly to UNICEF andsupport the East African famine relief.This will be launched by 20 October.

FEAST FOR FAMINEHost a $10-a-plate dinner party toshow what its like for the millions ofpeople starving in Africa. Ask gueststo arrive hungry, then surprise themwith a menu of typical food rations: asmall bowl of beans, 1 whole wheattortilla and a glass of water. For lessthan $15 total, you can serve 20dinners, raise $200 for UNICEF andcreate lasting empathy for Africanfamilies in need. http://partique/events/FeastToEndFamine @partique

KIDS DRAW FOR EAST AFRICAA child is dying of hunger every sixminutes in Somalia. In six minutes, yourchild can paint or draw a picture thatcan mean the diﬀerence between lifeand death,John and Charlotte have built a sitewhich will auction oﬀ childrens’drawings and donate all the proceeds tocharity. http://kidsdrawforeastafrica.org @crashtherocks

12,000,000 PEOPLEWolff Olins, alongside OMD, BernardHodes and Doremus have launched aninter-office month-long appeal to raisemoney for the East African crisis.Employees are donating their lunchmoney and every penny will be matchedby their respective agencies.The team also made an in-officeinstallation: a sheet of paper with12,000,000 dots on it, which helpscommunicate the magnitude of the issue. @yelenaford

DROP BY DROPDrop by Drop catches people at themoment of using water and enablesthem to donate their "water bill" -underlining the diﬀerence betweenhow much we have, and how littledrought-stricken East Africa has.QR code stickers in the shape ofwater drops can be placed next towater coolers, taps, toilets andshowers. The codes link to a websitewhere you can donate directly. http://dxd.gd @drpxdrp

MAKING STUFF NOTBREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothinghack weekend for 50/50 in London - the cityerupted into riots where so much anger endedup in the destruction and smashing up ofproperty, business and people’s lives.The spirit of Good for Nothing and the 50/50project is about using human energy to makeand do positive stuff, to create rather thandestroy.We’re setting up a web shop online to sell thisTee. There will be 2 designs and people canchoose their own colour combinations. The teesare Earth Positive, 100% organic and 90%reduced CO2.All profits go to UNICEF. Our goal is to sell 1000.#makingstuffnotbreakingstuff www.goodfornothing.co @g00dfornothing

ETSY FOR GOODEtsy for Good is a program still indevelopment in which Etsy sellers candesignate one product as their 50/50product - the proceeds of which godirectly to UNICEF.We plan to integrate the UNICEFdonate button directly into the EtsyAPI for these sellers to use on theirexisting sites, and to build asyndicated site or blog page that willallow people to search for products by"50/50" or "UNICEF". @farrahbostic

CELEBRITY LEFTOVERSAn online auction of leftovers. Whetherit’s David Bowie’s quiche or CliﬀRichard’s tagliatelle, celebrity leftovershelp raise money for those who don’thave enough food to survive. Leftoversare cast in resin to preservethem. Those sold online are thenposted to the highest bidder.How do the public get more broadlyinvolved? For those who want to donate,but don’t want to fork out for Jagger’srich tea biscuit, multiple small aﬀordableitems will be available for immediatepurchase. For example Rolf Harris’ peafor £5. Buy one or lots. @dentsulondon

PLUMPTON MORNINGSPlumpton Mornings is a digital art project,exploring the relationship betweenphysical and digital, certainty anduncertainty. A series of physical artworkswill be created and auctioned oﬀ for50/50,Team: Smithery (John V Willshire), aninnovation works & Artomatic (Tim Milne),a physical design agency for the digitalworld http://plumptonmornings.tumblr.com @willsh

GROWAn upside down pyramid scheme for the21st century. Creatives are asked todonate an illustration of an apple, 50euand to ask 2 more creatives to do thesame. They can also ask friends/family/followers to water their apples for asmall donation. As more creatives come on board ourweb-based ﬁeld of apples (and donationfund) grows and grows and (hopefully)grows...

AND BIG THANKS TO...VICTORS & SPOILS CHILLY GONZALES MINT DIGITAL UNICEF THE BEAN CAST UNICEF helped us write the APIs V&S have put us on the front page of Chilly donated the music for the Mint developed the code that helps us Bob at The Bean Cast let us to integrate with their donation their crowdsourcing platform launch video integrate with JustGiving plug the project on podcast #166 back-end, and with advice CHAMELEON CONVIO SHESAYS BECAUSE STUDIO COUTISSON VA Chameleon.eu helped us to write the Convia.com helped us to write the API SheSays have helped us by telling their Loz at Because Studio helped us with Coutisson VA helped us with PR and API to integrate with UNICEF in the UK to integrate with UNICEF in the US network about 5050 & blogging the video and the 5050 brand design contacting celebs

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