Social Media Marketing - Daily Deals

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Research on Social Media Trends For Marketers In 2013

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Social Media Marketing - Daily Deals

  1. 1. Research on Social Media Trends For Marketers In 2013 (Daily Deal Sites 80% Down?) - Cheryl Conner, Contributor(www.forbes.com) Presented by – K Maruthi Nataraj Sudhanshu Ranjan Rohit Kumar
  2. 2. • Introduction to social media marketing. • How to use social media for sales? • Social media marketing report 2013. • Facts and figures of the marketing report. • What is in for the marketers? • What will determine the success of a company? • Conclusion Agenda
  3. 3. Introduction to social media marketing. • Attention through social media sites. • Content sharing. • Accessibility(Internet). • Mobile phones.
  4. 4. How to use social media for sales? • Join a community and create a persona. • Determine best way to connect with prospects. – Facebook, LinkedIn… • Connect Individual profiles that match our clients • Build a relationship – Tell how the product is useful to customer • Engage in conversation – Not just a message with a pitch
  5. 5. Social media marketing report 2013. • In nutshell -5th annual study by Social Media Examiner Total marketing participants in the study - 3025 Total marketing participants in the study - 3025 Primarily target customers Target businesses 56% 44% 72% of the respondents are 30-59 age 72% of the respondents are 30-59 age Females – 62% Females – 62% US – 57% UK – 9% . . INDIA – 2% . US – 57% UK – 9% . . INDIA – 2% .
  6. 6. Facts and figures of the marketing Report.
  7. 7. Utilization of daily deals as per survey report • Groupon • LivingSocial • infibeam
  8. 8. What is in for the marketers? • “No cost” efficient model by daily deal sites. - Very Jane • Doing the math right. • Pay only if deal performs. • Access to already established and efficient market. - Dream come true
  9. 9. What will determine the success of a company? • Life time value of the customer. Equation: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for a Typical Customer) • LTV Example – Gym Member • How much to spend to acquire the customer? - Allowable acquisition cost – short term – campaigning - Investment acquisition cost – long term
  10. 10. Conclusion • How can we improve daily deals markets : - No hodgepodge of offerings - Giving people what they want & follow up. - Not so easy to get people to visit the website - Minimize the effect of bigger marketers due to investment loss. •Driving forces behind business decisions in coming months: - Inbound marketing - Improved data visualizations, More analytics etc
  11. 11. Acknowledgements • http://www.forbes.com/sites/cherylsnappconner/2013/05/24/new-research-social-me • http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/ • http://money.cnn.com/2012/11/30/technology/groupon-livingsocial- daily-deals/index.html • http://www.dmconfidential.com/80-of-marketers-have-no-plans-to-use- daily-deals-69-plan-to-increase-use-of-youtube-in-the-future/

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