Corporate social responsibility of mark&spence by surya
1. BHU
S-11
SEC-A
CORPORATE SOCIAL
RESPONSIBILITY
by
A.SURYA
2. REVENUE £9.5 BILLION (2010)
OPERATING INCOME £852.0 MILLION
PROFIT £523.0 MILLION (2010)
EMPLOYEES76,250 (2010)
INDUSTRY: Retailer
3. PLAN A
On 15 January 2007, M&S launched an initiative, known as "Plan A", to
dramatically increase the environmental sustainability of the business within
5 years and expected to cost £200 million.
The plan covers "100 commitments over 5 years to address the key social
and environmental challenges facing M&S today and in the future" with the
tag-line "Because there is no Plan B". The commitments span five
themes: climate change, waste, sustainable raw materials, 'fair partnership'
and health, with the aim that, by 2012, it will:
Become carbon neutral
Send no waste to landfill
Extend sustainable sourcing
Help improve the lives of people in their supply chain
Help customers and employees live a healthier life-style
Despite an 18% fall in the share price in January 2008, following publication
of their latest trading statement, the company confirmed that they would be
continuing with the plan, saying that there were 'compelling commercial —
as well as moral — reasons to do so'.
4. May 2008 saw the introduction of the 5p carrier bag
scheme at M&S stores, with customers now paying 5p
per standard sized vest carrier bag for food
purchases. This implementation was brought about
through the Plan A scheme, to try to discourage use of
the traditional plastic bag. All profits from the sale of
food bags used to go to Groundwork UK. In June
2011, M&S launched the Forever Fish campaign to
promote the protection of Marine Wildlife in the UK. As
of the end of June 2011, all profits from the sale of
food bags now go to this charity.
5. M&S has sold a wide range of charitable
women's clothes for Breakthrough Breast
Cancer for many years and
the Ashbourne store collected a total of £2,000
for a local Derbyshire hospital's new ECG
machine in 2010. Other charities are also
represented at individual stores from time to
time.
6.
7. The aim of this campaign was to get engaged
in the M&S including FARE TRADE products
that aims to help producers in developing
countries make better trading conditions.
It focuses in particular on exports from
developing countries to developed countries,
most
notably handicrafts, coffee, cocoa, sugar, tea,
bananas, honey, cotton, wine, fruit, chocolate,
flowers and gold