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Aol Aol Presentation Transcript

  • SECTION A GROUP 6 RANJINI LAXMI SHUBHAV RITIKA SAMYUKTA MADHURI CHANDAN India
  • Internet Market In India
    • Indians Online – About 4% of the population (1.13 billion)
    • 85% belong to ages 18-58 - has maximum buying power
    • Major Source of Revenue:
    • Online Advertising & Subscriptions
    • India’s Online Ad Market worth about $60 million
    • 2% of $3 billion advertising market
    • Growing at about 60% + per year
  • Revenue models
    • Banner advertising
    • Hefty fees from advertisers or partner retailers who are "featured" on the home page
    • Fee-based premium services (Silicon Investor, Go2Net's investment site, charges $200 for a lifetime membership though much of its content is free)
    • Direct marketing campaigns (Xoom or Yahoo may email you with product offers if you give them permission)
    • Keyword-based advertising on search engines
    View slide
  • Horizontal portals in India
    • Yahoo India
    • MSN India
    • AOL
    • Google
    • Indiatimes
    • Rediff
    • Sify
    • Only 20 per cent of most popular Web sites in India are user-friendly and only 16 per cent are customer responsive
    View slide
  • AOL
    • Dominant internet player in US and the world’s third largest online advertisement network
    • AOL has been in India since 2002
    • It started a customer service center in Bangalore
    • In 2004 it opened a software development center
    • By 2005 AOL had opened a “knowledge center”
    • - business analytics
    • - search operations
    • - technology support
  • AOL’s Offerings
    • Web Portal in India combining :
    • Easy to use email with leading anti-spam & web security
    • Instant Messaging
    • Powerful Web search and navigation powered by industry-leader Google
    • Current News and Information on specialized topics like
    • - Bollywood
    • - Celebrities
    • - Cricket
    • - Health
    • - Horoscopes
    • - Lifestyle
    • Mobile access portal
    • AOL Desktop, Toolbar
    • Comprehensive Advertising Solution to Advertiser
    • Availability of vital content such as news and messages accessible through wireless devices and phones
  • Major Competitors Category Yahoo MSN AOL Search Yahoo Search Live Search AOL Search (aided by Google) Mail Yahoo Mail Hotmail AOL Mail Mail Features unlimited storage, spam protection 10 MB of inbox storage, spam protection unlimited storage, auto-reminders of e-mail addresses and mail search, spam protection, and mobile access Advertising Yahoo Advertising Solutions adCenter AOL Advertising Solutions Mobile Yahoo Mobile including Go, Local, etc. n/a AOL Mobile Instant Messaging Yahoo Messenger MSN Messenger AOL Instant messenger (AIM) Instant Messaging Features Grouped messaging,SMS,picture sharing,linked email addresses,offline messages webcam Grouped messaging,SMS,picture sharing,linked email addresses,offline messages Grouped messaging,SMS,picture sharing,linked email addresses,offline messages Finance Tools Yahoo Finance MSN Finance n/a
  • Future Business Strategies
    • Innovate & Build on the Mobile Internet space
    • - Revenue through ads, subscriptions, SMS, etc.
    • Promote AOL among Students and youth - Career
    • Launch separate vertical portals for Cricket & Bollywood
    • - Increase Opportunity for Advertising & Revenue
    • IM infrastructure for Customer Service companies
    • Build up on regional content and languages
    • Launching AOL Finance – getting a market share
  • Continued…
    • Launch AOL Local- counterpart of AOL City guides
    • city pages - built for every city, neighborhood, and zip across the country.
    • top user recommendations for favorite local hangouts
    • personalization
    • Launch a B2B Industry portal
  • Thank you