PRESENTED BY :• DHARNA JOSHI

• HARSH YADAV
• JAYA JENNIFER JOSHI
• PANKAJ MUNDRA

• SWAYAM DATTA
• SAURABH RATHORE
UNETHICAL MARKETING
• Advertisement is considered unethical in the
following situations;
• o When it has degraded or under...
WAYS OF UNETHICAL MARKETING
•

Surrogate advertisement

•

Puffery

•

Exaggeration

•

Unverified claims

•

Women stereo...
MARKETING STRATEGY BY
SPEAK ASIA
• Fantastic business plan by a group of
people where you can earn money by
filling up a 1...
• Advertisement between IPL breaks

• Special shows in channels like Imagine TV
• Modus operandi : Pay back in the first
r...
WHY WAS IT UNETHICAL?
• False claim

• False promise
• Marketing using people’s emotions
• Fake addresses

• Targeted heav...
FALSE CLAIMS
• False
advertising or deceptive
advertising is the use of
false or misleading
statements
in advertising.
WOMEN IN ADVERTISING USED AS
SEX SYMBOLS
• Projects an unrealistic
ideal of the feminine
form.
• Filtering of
advertisemen...
SURROGATE ADVERTISING
• In India, due to severe
restrictions on advertising
certain products like
alcohol, tobacco product...
EXAGGERATION ADVERTISING
• Using false claims in the advertisements about
the product.
• For example:-Ghari detergent - “P...
speak asia
speak asia
speak asia
speak asia
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speak asia

  1. 1. PRESENTED BY :• DHARNA JOSHI • HARSH YADAV • JAYA JENNIFER JOSHI • PANKAJ MUNDRA • SWAYAM DATTA • SAURABH RATHORE
  2. 2. UNETHICAL MARKETING • Advertisement is considered unethical in the following situations; • o When it has degraded or underestimated the substitute or rival's product. • o When it gives false or misleading information on the value of the product. • o When it fails to give useful information on the possible reaction or side effects of the product. And • o When it is immoral.
  3. 3. WAYS OF UNETHICAL MARKETING • Surrogate advertisement • Puffery • Exaggeration • Unverified claims • Women stereotyping • Women used as sex symbols for promoting products • Comparative advertisements • Use of children in advertising • False claims
  4. 4. MARKETING STRATEGY BY SPEAK ASIA • Fantastic business plan by a group of people where you can earn money by filling up a 10 question online survey. • False claim that Speak Asia has tied up with big FMCG companies for these surveys. • Speciality panel through presentations & advertising on Special interest sites.
  5. 5. • Advertisement between IPL breaks • Special shows in channels like Imagine TV • Modus operandi : Pay back in the first round so that more number of people get attracted and in second round loot the money. • No money in company’s account- No evidence-Deposits in the countries where tax laws are not stringent.
  6. 6. WHY WAS IT UNETHICAL? • False claim • False promise • Marketing using people’s emotions • Fake addresses • Targeted heavy internet users i.e. Youth of India
  7. 7. FALSE CLAIMS • False advertising or deceptive advertising is the use of false or misleading statements in advertising.
  8. 8. WOMEN IN ADVERTISING USED AS SEX SYMBOLS • Projects an unrealistic ideal of the feminine form. • Filtering of advertisement through male lens. • Advertisement creating female insecurities.
  9. 9. SURROGATE ADVERTISING • In India, due to severe restrictions on advertising certain products like alcohol, tobacco products and medicines ,a whole genre of surrogate advertising has emerged. • In such advertising, a brand is endorsed using a product different from the actual product being promoted.
  10. 10. EXAGGERATION ADVERTISING • Using false claims in the advertisements about the product. • For example:-Ghari detergent - “Pehle Istemaal kare phir vishvaas kare.”, Tide detergent – “White ho to Tide ho.”, Vodafone Essar – “Wherever you go our network follows.”

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