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speak asia

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  • 1. PRESENTED BY :• DHARNA JOSHI • HARSH YADAV • JAYA JENNIFER JOSHI • PANKAJ MUNDRA • SWAYAM DATTA • SAURABH RATHORE
  • 2. UNETHICAL MARKETING • Advertisement is considered unethical in the following situations; • o When it has degraded or underestimated the substitute or rival's product. • o When it gives false or misleading information on the value of the product. • o When it fails to give useful information on the possible reaction or side effects of the product. And • o When it is immoral.
  • 3. WAYS OF UNETHICAL MARKETING • Surrogate advertisement • Puffery • Exaggeration • Unverified claims • Women stereotyping • Women used as sex symbols for promoting products • Comparative advertisements • Use of children in advertising • False claims
  • 4. MARKETING STRATEGY BY SPEAK ASIA • Fantastic business plan by a group of people where you can earn money by filling up a 10 question online survey. • False claim that Speak Asia has tied up with big FMCG companies for these surveys. • Speciality panel through presentations & advertising on Special interest sites.
  • 5. • Advertisement between IPL breaks • Special shows in channels like Imagine TV • Modus operandi : Pay back in the first round so that more number of people get attracted and in second round loot the money. • No money in company’s account- No evidence-Deposits in the countries where tax laws are not stringent.
  • 6. WHY WAS IT UNETHICAL? • False claim • False promise • Marketing using people’s emotions • Fake addresses • Targeted heavy internet users i.e. Youth of India
  • 7. FALSE CLAIMS • False advertising or deceptive advertising is the use of false or misleading statements in advertising.
  • 8. WOMEN IN ADVERTISING USED AS SEX SYMBOLS • Projects an unrealistic ideal of the feminine form. • Filtering of advertisement through male lens. • Advertisement creating female insecurities.
  • 9. SURROGATE ADVERTISING • In India, due to severe restrictions on advertising certain products like alcohol, tobacco products and medicines ,a whole genre of surrogate advertising has emerged. • In such advertising, a brand is endorsed using a product different from the actual product being promoted.
  • 10. EXAGGERATION ADVERTISING • Using false claims in the advertisements about the product. • For example:-Ghari detergent - “Pehle Istemaal kare phir vishvaas kare.”, Tide detergent – “White ho to Tide ho.”, Vodafone Essar – “Wherever you go our network follows.”

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