Social Networking For Events Part 2 of 3: Plans and Platforms
 

Social Networking For Events Part 2 of 3: Plans and Platforms

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SocialFish present Part 2 of a 3 part series on Social Networking for Events and Tradeshows. In this Webinar, we dive into the nitty-gritty and investigate the public platforms and the white-label ...

SocialFish present Part 2 of a 3 part series on Social Networking for Events and Tradeshows. In this Webinar, we dive into the nitty-gritty and investigate the public platforms and the white-label proprietary networks to determine which ones will make your social networking goals a reality.

The recording is available here: http://bit.ly/9GXswq

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  • Outline of our upcoming webinar.
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Survey to find out whether these folks have a social media strategy?
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Q & A time

Social Networking For Events Part 2 of 3: Plans and Platforms Social Networking For Events Part 2 of 3: Plans and Platforms Presentation Transcript

  • Image credit: Eboy FooBar Poster Social Networking for Events: Plans and Platforms Sterling Raphael, NFi Studios Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish
  • Today’s Session
    • Introduction/Recap of Part 1
    • Homebase vs. Outposts
    • Mobile
    • Homebase platform: MemberFuse at the SEMA Show
    • Where to start
  • Homebase vs. Outposts
  • Ecosystem
  • SURVEY: What platforms are you using for your events?
    • Facebook (Page / Community Page / Group / Event)
    • LinkedIn (Group / Event)
    • Twitter account specific to the show
    • Private, branded social network
    • Blog
    • Other
    • None…yet.
  • Outposts Facebook LinkedIn Twitter
  • ...How do we find out where our audience is?
  • Outpost - Foursquare
  • Mobile
  • Homebase: Show Website
  • Today’s Session
    • Introduction/Recap of Part 1
    • Homebase vs. Outposts
    • Mobile
    • Homebase platform: MemberFuse at the SEMA Show
    • Where to start
  • Specialty Equipment Market Association
  • SEMA Before NFi Studios Partnership
    • Old Technology
    • Out-dated look and feel
    • Hard-to-manage content
    • Non-intuitive navigation
    • Grandfathered, non-internet based AMS
  • SEMA Web Sites
    • Enjoy the Drive – Consumer enthusiast social media aggregation site
    • Show Matching – SEMA/AAPEX attendee match making site with agenda and event management
    • MySEMA – 24/7 SEMA Community, powered by MemberFuse™
    • SEMA.org – SEMA’s website powered by an integrated CMS solution
  • Enjoy the Drive
    • Bringing social media to the largest expo
    • Bring new technology to the industry
      • Twitter
      • Flickr
      • YouTube
    • Trending Topic
    • Unique User Experience
  • Enjoy the Drive
    • Issues to overcome
      • Need approval process
      • Technology gap
      • Entirely public site built on MemberFuse Platform
    • Program Expansion
      • Successful Inaugural Year
      • Expanded to thousands of Consumer Enthusiasts
  • Show Matching
    • Show Matching Welcome Screen
  • Show Matching
    • Exhibitor Matches Screen
  • Show Matching
    • Buyers and exhibitors matched based on product interest
    • Attendees matched to events based on product interest
    • Ability to update individual profile to improve matches to buyers
    • Show itinerary planning
    • Attendee messaging
  • Show Matching
    • Show Matching 2009 Statistics
  • MySEMA Community
    • Relevant Dashboard Experience
  • MySEMA Community
    • Member Profiles
  • MySEMA Community
    • MySEMA Version 2.0 – User Profile
  • Targeted Content
    • Aggregated content from Community and CMS
    • Matched to users by “MySEMA Interests”
  • Organic Organizational Management
    • Members can update their own data
    • Primary contacts of companies can update organizational data
      • Demographic information
      • Approve user registrations
    • Targeted email blasts to unresponsive users
      • Help engage users into the system
      • Help membership collect newest data
    • Registration
      • Allow employees of member companies to sign-up for account
  • Pay for Content
    • Instant industry content as a file download
    • Revenue stream for industry content
    • Content for Members
      • Free or reduced pricing model
    • Future of Pay for Content
      • Simple Event Registration
      • Physical Content/Merchandise
  • Analyzing Metrics
    • Community Reporting: What numbers are important?
    • Google Analytics
    • Server Traffic
  • SEMA & NFi Projects Roadmap
    • Online Member Applications
      • Member Application & Renewal
      • Leveraging xWeb
    • SEMA Show
      • Online Exhibitor Registration Leveraging xWeb
      • Show Matching (second year)
        • Increased integrations with attendee registration
        • Increased integration with exhibitor database using xWeb
    • Enjoy the Drive (second year)
      • Separate Enthusiast Community
      • Enhanced integrations
  • Let’s answer some questions! Over to you...
  • Lindy Dreyer SocialFish [email_address] @lindydreyer on Twit ter Maddie Grant, CAE SocialFish maddie@ socialf ish.org @madd iegrant on Twitt er Sterling Raphael NFi Studios [email_address] @sterlingraphael on Twi tter