Social Networking For Events Part 2 of 3: Plans and Platforms

Image credit: Eboy FooBar Poster Social Networking for Events: Plans and Platforms Sterling Raphael, NFi Studios Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish

Today’s Session
Introduction/Recap of Part 1
Homebase vs. Outposts
Mobile
Homebase platform: MemberFuse at the SEMA Show
Where to start

Ecosystem

SURVEY: What platforms are you using for your events?
Facebook (Page / Community Page / Group / Event)
LinkedIn (Group / Event)
Twitter account specific to the show
Private, branded social network
Blog
Other
None…yet.

Outposts Facebook LinkedIn Twitter

...How do we find out where our audience is?

Outpost - Foursquare

Mobile

Homebase: Show Website

Today’s Session
Introduction/Recap of Part 1
Mobile
Homebase platform: MemberFuse at the SEMA Show
Where to start

Specialty Equipment Market Association

SEMA Before NFi Studios Partnership
Old Technology
Out-dated look and feel
Hard-to-manage content
Non-intuitive navigation
Grandfathered, non-internet based AMS

SEMA Web Sites
Enjoy the Drive – Consumer enthusiast social media aggregation site
Show Matching – SEMA/AAPEX attendee match making site with agenda and event management
MySEMA – 24/7 SEMA Community, powered by MemberFuse™
SEMA.org – SEMA’s website powered by an integrated CMS solution

Enjoy the Drive
Bringing social media to the largest expo
Bring new technology to the industry
Twitter
Flickr
YouTube
Trending Topic
Unique User Experience

Enjoy the Drive
Issues to overcome
Need approval process
Technology gap
Entirely public site built on MemberFuse Platform
Program Expansion
Successful Inaugural Year
Expanded to thousands of Consumer Enthusiasts

Show Matching
Show Matching Welcome Screen

Show Matching
Exhibitor Matches Screen

Show Matching
Buyers and exhibitors matched based on product interest
Attendees matched to events based on product interest
Ability to update individual profile to improve matches to buyers
Show itinerary planning
Attendee messaging

Show Matching
Show Matching 2009 Statistics

MySEMA Community
Relevant Dashboard Experience

MySEMA Community
Member Profiles

MySEMA Community
MySEMA Version 2.0 – User Profile

Targeted Content
Aggregated content from Community and CMS
Matched to users by “MySEMA Interests”

Organic Organizational Management
Members can update their own data
Primary contacts of companies can update organizational data
Demographic information
Approve user registrations
Targeted email blasts to unresponsive users
Help engage users into the system
Help membership collect newest data
Registration
Allow employees of member companies to sign-up for account

Pay for Content
Instant industry content as a file download
Revenue stream for industry content
Content for Members
Free or reduced pricing model
Future of Pay for Content
Simple Event Registration
Physical Content/Merchandise

Analyzing Metrics
Community Reporting: What numbers are important?
Google Analytics
Server Traffic

SEMA & NFi Projects Roadmap
Online Member Applications
Member Application & Renewal
Leveraging xWeb
SEMA Show
Online Exhibitor Registration Leveraging xWeb
Show Matching (second year)
Increased integrations with attendee registration
Increased integration with exhibitor database using xWeb
Enjoy the Drive (second year)
Separate Enthusiast Community
Enhanced integrations

Let’s answer some questions! Over to you...

Lindy Dreyer SocialFish [email_address] @lindydreyer on Twit ter Maddie Grant, CAE SocialFish maddie@ socialf ish.org @madd iegrant on Twitt er Sterling Raphael NFi Studios [email_address] @sterlingraphael on Twi tter

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Social Networking For Events Part 2 of 3: Plans and Platforms

by SocialFish on Jun 30, 2010

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Social Networking For Events Part 2 of 3: Plans and Platforms — Presentation Transcript