Social Networking for Events Part 3 of 3: Building Engagement

Social Networking for Events: Building Engagement Peter Hutchins, ASAE Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish Image credit: Eboy FooBar Poster

Today’s Session
Introduction + recap of Part I & II
Why engagement?
Case Study: How ASAE does it
Over to you!

Why engagement? The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog

Remember this?... From the attendee point of view Purchased from iStockphoto Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)

Now from the show organizer’s point of view Word of mouth Image credit: marfis75 on Flickr Image credit: Thomas Hawk on Flickr Visualization from Mentionmap Attendee experience (learning / social) Content capture (photos, video, blogs)

All of which help with... Community building! Image credit: o palsson on Flickr

Attendee experience - connecting attendees, exhibitors, sponsors, show staff - building buzz and excitement - ensuring logistics run smoothly - adding a conversation layer to the educational experience The better the experience, the likelier they’ll return! Image credit: marfis75 on Flickr

Content capture - photos - videos - blog posts - livestreaming - Twitter conversation - recordings - speaker promo - sponsor promo - official blog posts - contests - photos Official User-generated Knowledge management / event archive / promo for next year... Image credit: Thomas Hawk on Flickr

Word of Mouth - Pre-show promotion and marketing - On-site sharing of content to virtual audience - Real-time feedback - Encouraging networking relationships - Enabling the long tail of conversation post-show The community stays connected to the show! Visualization from Mentionmap

Let’s see this in action.

Social Media Strategy At Its Most Basic
Listen – get into the tools and see what your community is saying
Engage – interact and participate with the community
Influence – mobilize the community

Why Use Social Media?
Reach Your Existing Community
Expand/Create New Communities
Enhance/Support Existing Message Distribution & Efforts
Observe Market Trends
Overall web market share of traffic

Engaging - Twitter www.asaecenter.org

Leveraging Twitter Twitter accounts: Let visitors subscribe to real time updates via Twitter Provide fresh site content Can use account or # to pull in updates

Facebook www.asaecenter.org

LinkedIn Group www.asaecenter.org

www.asaecenter.org YouTube Channel

Learning - Video: YouTube

Learning - Pictures: Flickr www.asaecenter.org

Flickr Badges Flickr accounts: Engage members & visitors by allowing them to upload their photos Provide fresh site content Help staff capture events and more

www.asaecenter.org The Tangled Web … LinkedIn Your Org Site Event Micro-Site FaceBook YouTube Flickr blog Your Directory Twitter

Let’s answer some questions! Over to you...

Lindy Dreyer SocialFish [email_address] @ lindydreyer on Twitter Maddie Grant, CAE SocialFish [email_address] @ maddiegrant on Twitter Peter Hutchins American Society of Association Executives [email_address] @ PeterHutchins on Twitter www.asaecenter.org

http://www.socialfish.org	103
http://engage365.org	7
http://translate.googleusercontent.com	1

Social Networking for Events Part 3 of 3: Building Engagement

by SocialFish on Jun 30, 2010

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Social Networking for Events Part 3 of 3: Building Engagement — Presentation Transcript