Social Networking for Events Part 3 of 3: Building Engagement
 

Social Networking for Events Part 3 of 3: Building Engagement

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SocialFish present Part 3 of a 3 part series on Social Networking for Events and Tradeshows. Learn the best tactics and strategies for engaging exhibitors and attendees, and how to get them involved ...

SocialFish present Part 3 of a 3 part series on Social Networking for Events and Tradeshows. Learn the best tactics and strategies for engaging exhibitors and attendees, and how to get them involved from Day One.

The recording is available here: http://bit.ly/9GXswq

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  • Outline of our upcoming webinar.
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
  • What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
  • What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
  • What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
  • What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
  • What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
  • Outline of what we’ll talk about
  • Outline of what we’ll talk about
  • Q & A time

Social Networking for Events Part 3 of 3: Building Engagement Social Networking for Events Part 3 of 3: Building Engagement Presentation Transcript

  • Social Networking for Events: Building Engagement Peter Hutchins, ASAE Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish Image credit: Eboy FooBar Poster
  • Today’s Session
    • Introduction + recap of Part I & II
    • Why engagement?
    • Case Study: How ASAE does it
    • Over to you!
  • Why engagement? The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
  • Remember this?... From the attendee point of view Purchased from iStockphoto Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)
  • Now from the show organizer’s point of view Word of mouth Image credit: marfis75 on Flickr Image credit: Thomas Hawk on Flickr Visualization from Mentionmap Attendee experience (learning / social) Content capture (photos, video, blogs)
  • All of which help with... Community building! Image credit: o palsson on Flickr
  • Attendee experience - connecting attendees, exhibitors, sponsors, show staff - building buzz and excitement - ensuring logistics run smoothly - adding a conversation layer to the educational experience The better the experience, the likelier they’ll return! Image credit: marfis75 on Flickr
  • Content capture - photos - videos - blog posts - livestreaming - Twitter conversation - recordings - speaker promo - sponsor promo - official blog posts - contests - photos Official User-generated Knowledge management / event archive / promo for next year... Image credit: Thomas Hawk on Flickr
  • Word of Mouth - Pre-show promotion and marketing - On-site sharing of content to virtual audience - Real-time feedback - Encouraging networking relationships - Enabling the long tail of conversation post-show The community stays connected to the show! Visualization from Mentionmap
  • Let’s see this in action.
  • Social Media Strategy At Its Most Basic
    • Listen – get into the tools and see what your community is saying
    • Engage – interact and participate with the community
    • Influence – mobilize the community
  • Why Use Social Media?
    • Reach Your Existing Community
    • Expand/Create New Communities
    • Enhance/Support Existing Message Distribution & Efforts
    • Observe Market Trends
    • Overall web market share of traffic
  • Engaging - Twitter www.asaecenter.org
  • Leveraging Twitter Twitter accounts: Let visitors subscribe to real time updates via Twitter Provide fresh site content Can use account or # to pull in updates
  • Facebook www.asaecenter.org
  • LinkedIn Group www.asaecenter.org
  • www.asaecenter.org YouTube Channel
  • Learning - Video: YouTube
  • Learning - Pictures: Flickr www.asaecenter.org
  • Flickr Badges Flickr accounts: Engage members & visitors by allowing them to upload their photos Provide fresh site content Help staff capture events and more
  • www.asaecenter.org The Tangled Web … LinkedIn Your Org Site Event Micro-Site FaceBook YouTube Flickr blog Your Directory Twitter
  • Let’s answer some questions! Over to you...
  • Lindy Dreyer SocialFish [email_address] @ lindydreyer on Twitter Maddie Grant, CAE SocialFish [email_address] @ maddiegrant on Twitter Peter Hutchins American Society of Association Executives [email_address] @ PeterHutchins on Twitter www.asaecenter.org