Social Networking for Events: Designing Your Strategy Image credit: Eboy FooBar Poster Tara Dunion, CEA Lindy Dreyer, Soci...
Today’s Session <ul><li>Social media strategy for events </li></ul><ul><li>Strategies for building attendance </li></ul><u...
SURVEY: What stage are you in? <ul><li>We have a strategy and  it’s working great. </li></ul><ul><li>We developed a strate...
Social Media Tools Brian Solis and JESS3
Brian Solis and JESS3
The more people you know, the more things you can do.  Image credit: Jessica Hagy, Indexed Blog
Visualization from MentionMap
Three ways folks use social media around events Backchannel (digital note passing) Image credit: Naixn on Flickr Curating ...
conversation collaboration collective action
Marketing Expo Conference
Marketing Expo Conference conversation collaboration collective action
Launch  Something Feed & Nurture Objectives & Strategy Measure & Evaluate Listening
Author: Andy Sernovitz <ul><li>Talkers </li></ul><ul><li>Topics </li></ul><ul><li>Tools </li></ul><ul><li>Take Part </li><...
The International CES: a social media case study Presented by:  Tara Dunion Sr. Director, Communications CEA/International...
The International CES
<ul><li>What is the International CES? </li></ul><ul><li>The world’s largest consumer technology  tradeshow </li></ul><ul>...
 
 
The 2009 International CES
 
 
The 2010 International CES
 
 
 
 
 
 
<ul><li>24/7/365 days of the year </li></ul><ul><li>Interactive  </li></ul><ul><li>Thinks with a green mind </li></ul><ul>...
Stay on Track…Follow Yourself <ul><li>Interactive tracking </li></ul><ul><li>Know who (Exhibitors) is near by and what the...
The CES Social Circle
CES Social Circle highlights the top tweets, images and contributors
CES check-in locations on Foursquare
What’s next:  Strategy & Goals for 2011 CES
THANK YOU! [email_address] Twitter: @taradunion
 
Lindy Dreyer SocialFish [email_address]   @lindydreyer on Twitter Maddie Grant, CAE SocialFish maddie@ socialfish.org   @m...
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Social Networking for Events Part 1 of 3: Designing a Strategy

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SocialFish present Part 1 of a 3 part series on Social Networking for Events and Tradeshows. In the first of three comprehensive sessions on social networking, our experts demonstrate how to create a long-term strategy for implementing social networking into your show's marketing plan.

The recording is available here: http://bit.ly/9GXswq

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  • Outline of our upcoming webinar.
  • Outline of what we’ll talk about
  • Survey to find out whether these folks have a social media strategy?
  • It’s not about the tools
  • No matter how fancy you get
  • It’s about the people.
  • Digital extroverts – they’re the people you need to know to do more things. You need to find them and socialize with them.
  • What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
  • More broadly…what’s social media good for
  • How does that relate to your focus areas? Can you find sweet spots?
  • The more overlap, the more people care, the closer you can come to a bullseye.
  • Quick point about listening—should be central to any strategy. “social” is 2-way. Otherwise it’s just a traditional communications strategy, not a social media strategy.
  • WOM is the basis of any strategy related to building attendance or buzz. We’ll explain the 5 Ts of word of mouth, as Andy lays them out in his book. It’s the simplest strategy that will definitely work.
  • To conclude, each of us can give advice about the best place(s) to start. Stuff like: Build the capacity to listen &amp; respond Figure out who your talkers are Know your objectives [We can change these, or make them up on the fly…and Tara might have something different. Just thought I’d put in what I was thinking.]
  • Q &amp; A time
  • Social Networking for Events Part 1 of 3: Designing a Strategy

    1. 1. Social Networking for Events: Designing Your Strategy Image credit: Eboy FooBar Poster Tara Dunion, CEA Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish
    2. 2. Today’s Session <ul><li>Social media strategy for events </li></ul><ul><li>Strategies for building attendance </li></ul><ul><li>Social media at International CES </li></ul><ul><li>Where to start </li></ul>
    3. 3. SURVEY: What stage are you in? <ul><li>We have a strategy and it’s working great. </li></ul><ul><li>We developed a strategy, but then went no where </li></ul><ul><li>We’re using social media, but there’s not much strategy involved. </li></ul><ul><li>We’re experimenting with social media. </li></ul><ul><li>We haven’t started yet—but we want a good strategy in place first. </li></ul>
    4. 4. Social Media Tools Brian Solis and JESS3
    5. 5. Brian Solis and JESS3
    6. 6. The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
    7. 7. Visualization from MentionMap
    8. 8. Three ways folks use social media around events Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)
    9. 9. conversation collaboration collective action
    10. 10. Marketing Expo Conference
    11. 11. Marketing Expo Conference conversation collaboration collective action
    12. 12. Launch Something Feed & Nurture Objectives & Strategy Measure & Evaluate Listening
    13. 13. Author: Andy Sernovitz <ul><li>Talkers </li></ul><ul><li>Topics </li></ul><ul><li>Tools </li></ul><ul><li>Take Part </li></ul><ul><li>Track </li></ul>Strategy for building attendance and buzz
    14. 14. The International CES: a social media case study Presented by: Tara Dunion Sr. Director, Communications CEA/International CES
    15. 15. The International CES
    16. 16. <ul><li>What is the International CES? </li></ul><ul><li>The world’s largest consumer technology tradeshow </li></ul><ul><li>Held in Las Vegas each January </li></ul><ul><li>Some 20,000 new products launched </li></ul><ul><li>Produced by CEA </li></ul>
    17. 19. The 2009 International CES
    18. 22. The 2010 International CES
    19. 29. <ul><li>24/7/365 days of the year </li></ul><ul><li>Interactive </li></ul><ul><li>Thinks with a green mind </li></ul><ul><li>Social media conscious </li></ul><ul><li>Revenue sharing – the best direct marketing </li></ul><ul><li>Real time media/trade show updates </li></ul><ul><li>Easy to Integrate </li></ul><ul><li>Enhances the attendee experience </li></ul>Follow me is …
    20. 30. Stay on Track…Follow Yourself <ul><li>Interactive tracking </li></ul><ul><li>Know who (Exhibitors) is near by and what they are all about! </li></ul><ul><li>Easily locate your friends </li></ul><ul><li>Route to your next booth!! </li></ul>
    21. 31. The CES Social Circle
    22. 32. CES Social Circle highlights the top tweets, images and contributors
    23. 33. CES check-in locations on Foursquare
    24. 34. What’s next: Strategy & Goals for 2011 CES
    25. 35. THANK YOU! [email_address] Twitter: @taradunion
    26. 37. Lindy Dreyer SocialFish [email_address] @lindydreyer on Twitter Maddie Grant, CAE SocialFish maddie@ socialfish.org @maddiegrant on Twitter Tara Dunion Consumer Electronics Association [email_address] @taradunion on Twitter
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