Social Networking for Events Part 1 of 3: Designing a Strategy

Social Networking for Events: Designing Your Strategy Image credit: Eboy FooBar Poster Tara Dunion, CEA Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish

Today’s Session
Social media strategy for events
Strategies for building attendance
Social media at International CES
Where to start

SURVEY: What stage are you in?
We have a strategy and it’s working great.
We developed a strategy, but then went no where
We’re using social media, but there’s not much strategy involved.
We’re experimenting with social media.
We haven’t started yet—but we want a good strategy in place first.

Social Media Tools Brian Solis and JESS3

Brian Solis and JESS3

The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog

Visualization from MentionMap

Three ways folks use social media around events Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)

conversation collaboration collective action

Marketing Expo Conference

Marketing Expo Conference conversation collaboration collective action

Launch Something Feed & Nurture Objectives & Strategy Measure & Evaluate Listening

Author: Andy Sernovitz
Talkers
Topics
Tools
Take Part
Track
Strategy for building attendance and buzz

The International CES: a social media case study Presented by: Tara Dunion Sr. Director, Communications CEA/International CES

The International CES

What is the International CES?
The world’s largest consumer technology tradeshow
Held in Las Vegas each January
Some 20,000 new products launched
Produced by CEA

The 2009 International CES

The 2010 International CES

24/7/365 days of the year
Interactive
Thinks with a green mind
Social media conscious
Revenue sharing – the best direct marketing
Real time media/trade show updates
Easy to Integrate
Enhances the attendee experience
Follow me is …

Stay on Track…Follow Yourself
Interactive tracking
Know who (Exhibitors) is near by and what they are all about!
Easily locate your friends
Route to your next booth!!

The CES Social Circle

CES Social Circle highlights the top tweets, images and contributors

CES check-in locations on Foursquare

What’s next: Strategy & Goals for 2011 CES

THANK YOU! [email_address] Twitter: @taradunion

Lindy Dreyer SocialFish [email_address] @lindydreyer on Twitter Maddie Grant, CAE SocialFish maddie@ socialfish.org @maddiegrant on Twitter Tara Dunion Consumer Electronics Association [email_address] @taradunion on Twitter

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Social Networking for Events Part 1 of 3: Designing a Strategy

by SocialFish on Jul 07, 2010

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Social Networking for Events Part 1 of 3: Designing a Strategy — Presentation Transcript