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Social Networking for Events Part 1 of 3: Designing a Strategy

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SocialFish present Part 1 of a 3 part series on Social Networking for Events and Tradeshows. In the first of three comprehensive sessions on social networking, our experts demonstrate how to create a …

SocialFish present Part 1 of a 3 part series on Social Networking for Events and Tradeshows. In the first of three comprehensive sessions on social networking, our experts demonstrate how to create a long-term strategy for implementing social networking into your show's marketing plan.

The recording is available here: http://bit.ly/9GXswq

More in: Business , Technology
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  • Outline of our upcoming webinar.
  • Outline of what we’ll talk about
  • Survey to find out whether these folks have a social media strategy?
  • It’s not about the tools
  • No matter how fancy you get
  • It’s about the people.
  • Digital extroverts – they’re the people you need to know to do more things. You need to find them and socialize with them.
  • What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
  • More broadly…what’s social media good for
  • How does that relate to your focus areas? Can you find sweet spots?
  • The more overlap, the more people care, the closer you can come to a bullseye.
  • Quick point about listening—should be central to any strategy. “social” is 2-way. Otherwise it’s just a traditional communications strategy, not a social media strategy.
  • WOM is the basis of any strategy related to building attendance or buzz. We’ll explain the 5 Ts of word of mouth, as Andy lays them out in his book. It’s the simplest strategy that will definitely work.
  • To conclude, each of us can give advice about the best place(s) to start. Stuff like: Build the capacity to listen & respond Figure out who your talkers are Know your objectives [We can change these, or make them up on the fly…and Tara might have something different. Just thought I’d put in what I was thinking.]
  • Q & A time

Transcript

  • 1. Social Networking for Events: Designing Your Strategy Image credit: Eboy FooBar Poster Tara Dunion, CEA Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish
  • 2. Today’s Session
    • Social media strategy for events
    • Strategies for building attendance
    • Social media at International CES
    • Where to start
  • 3. SURVEY: What stage are you in?
    • We have a strategy and it’s working great.
    • We developed a strategy, but then went no where
    • We’re using social media, but there’s not much strategy involved.
    • We’re experimenting with social media.
    • We haven’t started yet—but we want a good strategy in place first.
  • 4. Social Media Tools Brian Solis and JESS3
  • 5. Brian Solis and JESS3
  • 6. The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
  • 7. Visualization from MentionMap
  • 8. Three ways folks use social media around events Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)
  • 9. conversation collaboration collective action
  • 10. Marketing Expo Conference
  • 11. Marketing Expo Conference conversation collaboration collective action
  • 12. Launch Something Feed & Nurture Objectives & Strategy Measure & Evaluate Listening
  • 13. Author: Andy Sernovitz
    • Talkers
    • Topics
    • Tools
    • Take Part
    • Track
    Strategy for building attendance and buzz
  • 14. The International CES: a social media case study Presented by: Tara Dunion Sr. Director, Communications CEA/International CES
  • 15. The International CES
  • 16.
    • What is the International CES?
    • The world’s largest consumer technology tradeshow
    • Held in Las Vegas each January
    • Some 20,000 new products launched
    • Produced by CEA
  • 17.  
  • 18.  
  • 19. The 2009 International CES
  • 20.  
  • 21.  
  • 22. The 2010 International CES
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.
    • 24/7/365 days of the year
    • Interactive
    • Thinks with a green mind
    • Social media conscious
    • Revenue sharing – the best direct marketing
    • Real time media/trade show updates
    • Easy to Integrate
    • Enhances the attendee experience
    Follow me is …
  • 30. Stay on Track…Follow Yourself
    • Interactive tracking
    • Know who (Exhibitors) is near by and what they are all about!
    • Easily locate your friends
    • Route to your next booth!!
  • 31. The CES Social Circle
  • 32. CES Social Circle highlights the top tweets, images and contributors
  • 33. CES check-in locations on Foursquare
  • 34. What’s next: Strategy & Goals for 2011 CES
  • 35. THANK YOU! [email_address] Twitter: @taradunion
  • 36.  
  • 37. Lindy Dreyer SocialFish [email_address] @lindydreyer on Twitter Maddie Grant, CAE SocialFish maddie@ socialfish.org @maddiegrant on Twitter Tara Dunion Consumer Electronics Association [email_address] @taradunion on Twitter