Social Media for Nonprofits
 

Social Media for Nonprofits

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101 SocialFish workshop for Network Williamsburg, a group of small local nonprofits in Williamsburg, VA learning about how to get started with social media.

101 SocialFish workshop for Network Williamsburg, a group of small local nonprofits in Williamsburg, VA learning about how to get started with social media.

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  • Let's do a little group exercise.  Let's use Network Williamsburg as our guinea pig for this.  Let's say the mission of Network Williamsburg is to connect local Williamsburg nonprofits to each other and to the community, and provide educational opportunities for them.  Based on their listening efforts, they have discovered a pretty decent blogging community interested in all things Williamsburg, and since they have lots of information that's update regularly, it seems like a blog would be a good idea. WORK IN TABLE GROUPS. Think about: who could be blogging? [people] what kinds of things might they blog about? [stories] - think about different audiences they want to reach what are some ideas for different kinds of posts? [social objects/shareability] - think about different formats

Social Media for Nonprofits Social Media for Nonprofits Presentation Transcript

  • Social Media for Nonprofits www.SOCIAL FISH .org
  •  
  •  
    • user generated content
  •  
    • tool media
    • social media
  • Agenda for today
    • What’s social media good for?
    • 1. Listening
    • 2. Building relationships
    • 3. Building community
    • Video:
    • www.socialnomics.com
  • Social Media Tools Brian Solis and JESS3
  • Social Media Tools Jessica Hagy, Indexed Blog
  • Agenda for today
    • What’s social media good for?
    • 1. Listening
    • 2. Building relationships
    • 3. Building community
  • Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate
  • LISTENING
    • What’s social media good for?
    • Listening.
    • = brand monitoring
    • = finding relevant topics
    • = finding relevant talkers
  • Red Cross Listening Goals
    • Correct misinformation
    • Be informed about public opinion
    • Track conversation trends
    • Identify influencers
    • Build relationships.
  • Good Keywords
        • Organization name
        • Organization url
        • Execs / personalities / key people
        • Other similar or competing orgs
        • Programs/products you sell
        • Industry terms
        • Special events you're running
        • Causes you support
        • Campaigns you're managing
  • Talkers
    • Bloggers
    • Personalities/Celebrities
    • People who start groups
    • Influencers (in real life too!)
    • Who else?
  • Email Alerts
  • www.google.com/alerts
  •  
  • www.tweetbeep.com
  •  
  • www.backtype.com
  • www.socialmention.com
  •  
  •  
  •  
  • Email Alerts
    • Experiment with your keywords
    • 4 free tools
    • Goal is to FILTER
    • Email first, organize later
  • Alerts to RSS
  • Video
    • RSS in Plain English
    • www.commoncraft.com
  • Proactive Listening
  • Agenda for today
    • What’s social media good for?
    • 1. Listening
    • 2. Building relationships
    • 3. Building community
  • BUILDING RELATIONSHIPS
    • What’s social media good for?
    • Relationships and connections.
    • = be yourself
    • = tell your stories
    • = find your social objects
  • BUILDING RELATIONSHIPS
    • Tools:
    • Blogs
    • Twitter
    • Facebook
    • YouTube
  • BLOGS
  • BLOGS
  • BLOGS
  • Blogs
  •  
  •  
  • Twitter
  • Twitter
  •  
  • Twitter
  •  
  • Facebook
  • Facebook
  • YouTube
  • Group Exercise!
  • Group Exercise
    • who could be blogging? [people]
    • what kinds of things might they blog about? [stories]
    • what are some ideas for different kinds of posts? [social objects]
  • Agenda for today
    • What’s social media good for?
    • 1. Listening
    • 2. Building relationships
    • 3. Building community
  • COMMUNITY
    • What’s social media good for?
    • Community.
    • = nurtured and cultivated, not built
    • = all community is made up of small groups
    • = relationships matter as much as content
    • It’s up to you now!
    • Questions?
  • Maddie Grant @maddiegrant [email_address] Jamie Notter @jamienotter [email_address]