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Social Media for Nonprofits www.SOCIAL FISH .org
 
 
<ul><li>user generated content </li></ul>
 
<ul><li>tool media </li></ul><ul><li>social media </li></ul>
Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1.  Listening </li></ul><ul><li>2.  Building rela...
<ul><li>Video: </li></ul><ul><li>www.socialnomics.com </li></ul>
Social Media Tools Brian Solis and JESS3
Social Media Tools Jessica Hagy, Indexed Blog
Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1.  Listening </li></ul><ul><li>2.  Building rela...
Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate
LISTENING <ul><li>What’s social media good for?  </li></ul><ul><li>Listening. </li></ul><ul><li>= brand monitoring </li></...
Red Cross Listening Goals <ul><li>Correct misinformation </li></ul><ul><li>Be informed about public opinion </li></ul><ul>...
Good Keywords <ul><ul><ul><li>Organization name </li></ul></ul></ul><ul><ul><ul><li>Organization url </li></ul></ul></ul><...
Talkers <ul><li>Bloggers </li></ul><ul><li>Personalities/Celebrities </li></ul><ul><li>People who start groups </li></ul><...
Email Alerts
www.google.com/alerts
 
www.tweetbeep.com
 
www.backtype.com
www.socialmention.com
 
 
 
Email Alerts <ul><li>Experiment with your keywords </li></ul><ul><li>4 free tools </li></ul><ul><li>Goal is to FILTER   </...
Alerts to RSS
Video <ul><li>RSS in Plain English </li></ul><ul><li>www.commoncraft.com </li></ul>
Proactive Listening
Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1.  Listening </li></ul><ul><li>2.  Building rela...
BUILDING RELATIONSHIPS <ul><li>What’s social media good for?  </li></ul><ul><li>Relationships and connections. </li></ul><...
BUILDING RELATIONSHIPS <ul><li>Tools: </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></...
BLOGS
BLOGS
BLOGS
Blogs
 
 
Twitter
Twitter
 
Twitter
 
Facebook
Facebook
YouTube
Group Exercise!
Group Exercise <ul><li>who could be blogging? [people] </li></ul><ul><li>what kinds of things might they blog about? [stor...
Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1.  Listening </li></ul><ul><li>2.  Building rela...
COMMUNITY <ul><li>What’s social media good for?  </li></ul><ul><li>Community. </li></ul><ul><li>= nurtured and cultivated,...
<ul><li>It’s up to you now! </li></ul><ul><li>Questions? </li></ul>
Maddie Grant @maddiegrant [email_address] Jamie Notter @jamienotter [email_address]
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Social Media for Nonprofits

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101 SocialFish workshop for Network Williamsburg, a group of small local nonprofits in Williamsburg, VA learning about how to get started with social media.

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  • Let&apos;s do a little group exercise.  Let&apos;s use Network Williamsburg as our guinea pig for this.  Let&apos;s say the mission of Network Williamsburg is to connect local Williamsburg nonprofits to each other and to the community, and provide educational opportunities for them.  Based on their listening efforts, they have discovered a pretty decent blogging community interested in all things Williamsburg, and since they have lots of information that&apos;s update regularly, it seems like a blog would be a good idea. WORK IN TABLE GROUPS. Think about: who could be blogging? [people] what kinds of things might they blog about? [stories] - think about different audiences they want to reach what are some ideas for different kinds of posts? [social objects/shareability] - think about different formats
  • Transcript of "Social Media for Nonprofits"

    1. 1. Social Media for Nonprofits www.SOCIAL FISH .org
    2. 4. <ul><li>user generated content </li></ul>
    3. 6. <ul><li>tool media </li></ul><ul><li>social media </li></ul>
    4. 7. Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1. Listening </li></ul><ul><li>2. Building relationships </li></ul><ul><li>3. Building community </li></ul>
    5. 8. <ul><li>Video: </li></ul><ul><li>www.socialnomics.com </li></ul>
    6. 9. Social Media Tools Brian Solis and JESS3
    7. 10. Social Media Tools Jessica Hagy, Indexed Blog
    8. 11. Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1. Listening </li></ul><ul><li>2. Building relationships </li></ul><ul><li>3. Building community </li></ul>
    9. 12. Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate
    10. 13. LISTENING <ul><li>What’s social media good for? </li></ul><ul><li>Listening. </li></ul><ul><li>= brand monitoring </li></ul><ul><li>= finding relevant topics </li></ul><ul><li>= finding relevant talkers </li></ul>
    11. 14. Red Cross Listening Goals <ul><li>Correct misinformation </li></ul><ul><li>Be informed about public opinion </li></ul><ul><li>Track conversation trends </li></ul><ul><li>Identify influencers </li></ul><ul><li>Build relationships. </li></ul>
    12. 15. Good Keywords <ul><ul><ul><li>Organization name </li></ul></ul></ul><ul><ul><ul><li>Organization url </li></ul></ul></ul><ul><ul><ul><li>Execs / personalities / key people </li></ul></ul></ul><ul><ul><ul><li>Other similar or competing orgs </li></ul></ul></ul><ul><ul><ul><li>Programs/products you sell </li></ul></ul></ul><ul><ul><ul><li>Industry terms </li></ul></ul></ul><ul><ul><ul><li>Special events you're running </li></ul></ul></ul><ul><ul><ul><li>Causes you support </li></ul></ul></ul><ul><ul><ul><li>Campaigns you're managing </li></ul></ul></ul>
    13. 16. Talkers <ul><li>Bloggers </li></ul><ul><li>Personalities/Celebrities </li></ul><ul><li>People who start groups </li></ul><ul><li>Influencers (in real life too!) </li></ul><ul><li>Who else? </li></ul>
    14. 17. Email Alerts
    15. 18. www.google.com/alerts
    16. 20. www.tweetbeep.com
    17. 22. www.backtype.com
    18. 23. www.socialmention.com
    19. 27. Email Alerts <ul><li>Experiment with your keywords </li></ul><ul><li>4 free tools </li></ul><ul><li>Goal is to FILTER </li></ul><ul><li>Email first, organize later </li></ul>
    20. 28. Alerts to RSS
    21. 29. Video <ul><li>RSS in Plain English </li></ul><ul><li>www.commoncraft.com </li></ul>
    22. 30. Proactive Listening
    23. 31. Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1. Listening </li></ul><ul><li>2. Building relationships </li></ul><ul><li>3. Building community </li></ul>
    24. 32. BUILDING RELATIONSHIPS <ul><li>What’s social media good for? </li></ul><ul><li>Relationships and connections. </li></ul><ul><li>= be yourself </li></ul><ul><li>= tell your stories </li></ul><ul><li>= find your social objects </li></ul>
    25. 33. BUILDING RELATIONSHIPS <ul><li>Tools: </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul>
    26. 34. BLOGS
    27. 35. BLOGS
    28. 36. BLOGS
    29. 37. Blogs
    30. 40. Twitter
    31. 41. Twitter
    32. 43. Twitter
    33. 45. Facebook
    34. 46. Facebook
    35. 47. YouTube
    36. 48. Group Exercise!
    37. 49. Group Exercise <ul><li>who could be blogging? [people] </li></ul><ul><li>what kinds of things might they blog about? [stories] </li></ul><ul><li>what are some ideas for different kinds of posts? [social objects] </li></ul>
    38. 50. Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1. Listening </li></ul><ul><li>2. Building relationships </li></ul><ul><li>3. Building community </li></ul>
    39. 51. COMMUNITY <ul><li>What’s social media good for? </li></ul><ul><li>Community. </li></ul><ul><li>= nurtured and cultivated, not built </li></ul><ul><li>= all community is made up of small groups </li></ul><ul><li>= relationships matter as much as content </li></ul>
    40. 52. <ul><li>It’s up to you now! </li></ul><ul><li>Questions? </li></ul>
    41. 53. Maddie Grant @maddiegrant [email_address] Jamie Notter @jamienotter [email_address]
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