Social Media 101

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  • MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.
  • MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.
  • MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.
  • Social Media 101

    1. 1. Thanks for joining us. We’ll start in just a few minutes. www. .org Maddie Grant Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant http://www.diaryofareluctantblogger.com/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/
    2. 2. Social Media 101: It’s about Relationships Maddie Grant, Chief Social Media Strategist Lindy Dreyer, Chief Social Media Marketer www. .org
    3. 3. Shiny new tools… Brian Solis and JESS3
    4. 4. Brian Solis and JESS3
    5. 5. or something more?
    6. 6. Jessica Hagy , Indexed Blog
    7. 7. A means to an end. ENGAGEMENT FUNNEL Ludwig Gatzke , Stabilo Boss
    8. 8. Word of Mouth Trust Conversation Community ENGAGEMENT FUNNEL Ludwig Gatzke , Stabilo Boss
    9. 9. Power of Social
    10. 10. Power of Social
    11. 11. Power of Social
    12. 12. Power of Social
    13. 13. Social Interactions Connect Share
    14. 14. Social Interactions Connect Share Rate Review Comment
    15. 15. Social Interactions Connect Share Tag Bookmark Rate Review Comment
    16. 16. Why should you use social media? <ul><li>Free Research—understand your customers and stakeholders. My Starbucks Idea </li></ul>
    17. 17. Why should you use social media? <ul><li>Free Research—understand your customers and stakeholders. My Starbucks Idea </li></ul><ul><li>Shape your brand—your brand is what your customers say it is. Freshbooks Twitter Search </li></ul><ul><li>Build community—empower customers to be a volunteer sales force. Outliers on Amazon.com </li></ul>
    18. 18. Why should you use social media? <ul><li>Free Research—understand your customers and stakeholders. My Starbucks Idea </li></ul><ul><li>Shape your brand—your brand is what your customers say it is. Freshbooks Twitter Search </li></ul>
    19. 19. Why should you use social media? <ul><li>Free Research—understand your customers and stakeholders. My Starbucks Idea </li></ul><ul><li>Shape your brand—your brand is what your customers say it is. Freshbooks Twitter Search </li></ul><ul><li>Build community—empower customers to be a volunteer sales force. Outliers on Amazon.com </li></ul>
    20. 20. Why should you use social media? <ul><li>Free Research—understand your customers and stakeholders. My Starbucks Idea </li></ul><ul><li>Shape your brand—your brand is what your customers say it is. Freshbooks Twitter Search </li></ul><ul><li>Build community—empower customers to be a volunteer sales force. Outliers on Amazon.com </li></ul>
    21. 21. Why should you use social media? <ul><li>Free Research—understand your customers and stakeholders. My Starbucks Idea </li></ul><ul><li>Shape your brand—your brand is what your customers say it is. Freshbooks Twitter Search </li></ul><ul><li>Build community—empower customers to be a volunteer sales force. Outliers on Amazon.com </li></ul>
    22. 22. How to socialize your web presence. <ul><li>Enable sharing and word of mouth. Andy Sernovitz’s Blog </li></ul>
    23. 23. How to socialize your web presence. <ul><li>Enable sharing and word of mouth. Andy Sernovitz’s Blog </li></ul>
    24. 24. How to socialize your web presence. <ul><li>Enable sharing and word of mouth. Andy Sernovitz’s Blog </li></ul><ul><li>Engage community on your website. ASAE & The Center </li></ul>
    25. 25. How to socialize your web presence. <ul><li>Enable sharing and word of mouth. Andy Sernovitz’s Blog </li></ul><ul><li>Engage community on your website. ASAE & The Center </li></ul>
    26. 26. How to socialize your web presence. <ul><li>Enable sharing and word of mouth. Andy Sernovitz’s Blog </li></ul><ul><li>Reach out to existing communities. http:// www.yapstar.org / </li></ul><ul><li>Engage community on your website. ASAE & The Center </li></ul>
    27. 27. How to socialize your web presence. <ul><li>Enable sharing and word of mouth. Andy Sernovitz’s Blog </li></ul><ul><li>Reach out to existing communities. http:// www.yapstar.org / </li></ul><ul><li>Engage community on your website. ASAE & The Center </li></ul>
    28. 28. Quirky Outposts <ul><li>LinkedIn – the professional network. Nonprofit Technology Network </li></ul>
    29. 29. Quirky Outposts <ul><li>LinkedIn – the professional network. Nonprofit Technology Network </li></ul>
    30. 30. Quirky Outposts <ul><li>Facebook – the personal network. Washington Sinfonietta Rules </li></ul><ul><li>LinkedIn – the professional network. Nonprofit Technology Network </li></ul>
    31. 31. Quirky Outposts <ul><li>Facebook – the personal network. Washington Sinfonietta Rules </li></ul><ul><li>LinkedIn – the professional network. Nonprofit Technology Network </li></ul>
    32. 32. Quirky Outposts <ul><li>Facebook – the personal network. Washington Sinfonietta Rules </li></ul><ul><li>Twitter – the noisy hybrid. Maddie’s Twitter Profile </li></ul><ul><li>LinkedIn – the professional network. Nonprofit Technology Network </li></ul>
    33. 33. Quirky Outposts <ul><li>Facebook – the personal network. Washington Sinfonietta Rules </li></ul><ul><li>Twitter – the noisy hybrid. Maddie’s Twitter Profile </li></ul><ul><li>LinkedIn – the professional network. Nonprofit Technology Network </li></ul>
    34. 34. Let’s discuss. www. .org
    35. 35. www. .org Maddie Grant Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant http://www.diaryofareluctantblogger.com/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/

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