Thanks for joining us. We’ll get started in just a few minutes. www.   .org Maddie Grant Chief Social Media Strategist  [e...
Five fears about  social media…and how to get over it. Maddie Grant, Chief Social Media Strategist Lindy Dreyer, Chief Soc...
The future demands a leap
Losing control of the conversation Your #1 Fear
Missing the chance to participate in the conversation Our #1 Fear
Anti-trust and privacy Your #2 Fear
Lack of trust Our #2 Fear
Experiments that fail Your #3 Fear
Failing to experiment Our #3 Fear
Members won’t use it Your #4 Fear
Organizations that don’t use it Our #4 Fear
Spending too much time without seeing returns Your #5 Fear
Spending too little time  and watching your value  proposition erode.   Our #5 Fear
www.   .org Maddie Grant Chief Social Media Strategist  [email_address] Skype/Twitter: maddiegrant http://www.diaryofarelu...
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Five Fears Associations Have About Social Media and How to Overcome Them

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  • MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.
  • MADDIE INTRODUCTION Who we are. How YAP is our testing pond. Big picture ideas…later we’ll have a discussion where we can talk tactics.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.
  • Five Fears Associations Have About Social Media and How to Overcome Them

    1. 1. Thanks for joining us. We’ll get started in just a few minutes. www. .org Maddie Grant Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant http://www.diaryofareluctantblogger.com/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/
    2. 2. Five fears about social media…and how to get over it. Maddie Grant, Chief Social Media Strategist Lindy Dreyer, Chief Social Media Marketer www. .org
    3. 3. The future demands a leap
    4. 4. Losing control of the conversation Your #1 Fear
    5. 5. Missing the chance to participate in the conversation Our #1 Fear
    6. 6. Anti-trust and privacy Your #2 Fear
    7. 7. Lack of trust Our #2 Fear
    8. 8. Experiments that fail Your #3 Fear
    9. 9. Failing to experiment Our #3 Fear
    10. 10. Members won’t use it Your #4 Fear
    11. 11. Organizations that don’t use it Our #4 Fear
    12. 12. Spending too much time without seeing returns Your #5 Fear
    13. 13. Spending too little time and watching your value proposition erode. Our #5 Fear
    14. 14. www. .org Maddie Grant Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant http://www.diaryofareluctantblogger.com/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/
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