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Five Fears Associations Have About Social Media and How to Overcome Them

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  • MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.
  • MADDIE INTRODUCTION Who we are. How YAP is our testing pond. Big picture ideas…later we’ll have a discussion where we can talk tactics.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.
  • MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.

Transcript

  • 1. Thanks for joining us. We’ll get started in just a few minutes. www. .org Maddie Grant Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant http://www.diaryofareluctantblogger.com/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/
  • 2. Five fears about social media…and how to get over it. Maddie Grant, Chief Social Media Strategist Lindy Dreyer, Chief Social Media Marketer www. .org
  • 3. The future demands a leap
  • 4. Losing control of the conversation Your #1 Fear
  • 5. Missing the chance to participate in the conversation Our #1 Fear
  • 6. Anti-trust and privacy Your #2 Fear
  • 7. Lack of trust Our #2 Fear
  • 8. Experiments that fail Your #3 Fear
  • 9. Failing to experiment Our #3 Fear
  • 10. Members won’t use it Your #4 Fear
  • 11. Organizations that don’t use it Our #4 Fear
  • 12. Spending too much time without seeing returns Your #5 Fear
  • 13. Spending too little time and watching your value proposition erode. Our #5 Fear
  • 14. www. .org Maddie Grant Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant http://www.diaryofareluctantblogger.com/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/