Relevance Is Not Enough: Applying Social Media Lessons to Strategy <ul><li>2010 CalSAE Annual Conference </li></ul><ul><li...
1.  beyond relevance
relevance
irrelevant
meet needs
abundance
abundance
abundance
 
 
 
 
importance of social media
culture of fulfillment culture of advancement
does your association  really  need to go beyond relevance?
2.  social media strategy
Program Development Annual  Conference Outreach &  Advocacy association focus
Program Development Annual  Conference Outreach &  Advocacy association focus Conversation Collaboration Collective Action...
Program  Development Annual Conference Outreach & Advocacy social media strategy
social media strategy Launch an Initiative Feed & Nurture Define an  objective Measure & Evaluate
LISTENING social media strategy Launch an Initiative Feed & Nurture Define an  objective Measure & Evaluate
listening informs  social media strategy
<ul><li>correct misinformation </li></ul><ul><li>be informed about public opinion </li></ul><ul><li>track conversation tre...
<ul><li>meetings : build buzz for the annual conference </li></ul><ul><li>marketing : promote new programs in a more targe...
what could  your  department achieve using social media?
social media strategy
experimenting feeds social media strategy
3.  strategies for beyond relevance
is strategic planning dead?
Traditional Strategic Planning strategic planning PLAN IMPLEMENT SCAN EVALUATE
Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
both strategic planning and strategic capacity are biased towards  relevance
LISTENING social media strategy Launch an Initiative Feed & Nurture Define an  objective Measure & Evaluate
Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
Strategic Capacity, not “Planning”. strategic capacity ???? CHOOSE DO UNDERSTAND LEARN
Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO LEARN
Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO INSIGHT LEARN
Strategic Capacity, not “Planning”. strategic capacity MISSION CHOOSE DO INSIGHT LEARN
Strategic Capacity, not “Planning”. strategic capacity CULTIVATING CHOOSE DO INSIGHT LEARN
social media lessons listening informs social media strategy experimenting feeds social media strategy
getting to  cultivating listening informs strategy experimenting feeds strategy
building capacity for  cultivating... will get us  beyond relevance.
want to talk some more? www.getmejamienotter.com www.socialfish.org/blog
 
Upcoming SlideShare
Loading in...5
×

Beyond relevance: Applying Social Media Lessons To Strategy

901

Published on

Presentation by Maddie Grant and Jamie Notter for the California Society of Association Executives, April 2010.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
901
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Beyond relevance: Applying Social Media Lessons To Strategy

  1. 1. Relevance Is Not Enough: Applying Social Media Lessons to Strategy <ul><li>2010 CalSAE Annual Conference </li></ul><ul><li>April 12, 2010 </li></ul>Maddie Grant, CAE Jamie Notter
  2. 2. 1. beyond relevance
  3. 3. relevance
  4. 4. irrelevant
  5. 5. meet needs
  6. 6. abundance
  7. 7. abundance
  8. 8. abundance
  9. 13. importance of social media
  10. 14. culture of fulfillment culture of advancement
  11. 15. does your association really need to go beyond relevance?
  12. 16. 2. social media strategy
  13. 17. Program Development Annual Conference Outreach & Advocacy association focus
  14. 18. Program Development Annual Conference Outreach & Advocacy association focus Conversation Collaboration Collective Action social focus
  15. 19. Program Development Annual Conference Outreach & Advocacy social media strategy
  16. 20. social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
  17. 21. LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
  18. 22. listening informs social media strategy
  19. 23. <ul><li>correct misinformation </li></ul><ul><li>be informed about public opinion </li></ul><ul><li>track conversation trends </li></ul><ul><li>identify influencers </li></ul><ul><li>build relationships </li></ul>red cross listening goals
  20. 24. <ul><li>meetings : build buzz for the annual conference </li></ul><ul><li>marketing : promote new programs in a more targeted way </li></ul><ul><li>membership : attract younger members </li></ul>specific social media objectives
  21. 25. what could your department achieve using social media?
  22. 26. social media strategy
  23. 27. experimenting feeds social media strategy
  24. 28. 3. strategies for beyond relevance
  25. 29. is strategic planning dead?
  26. 30. Traditional Strategic Planning strategic planning PLAN IMPLEMENT SCAN EVALUATE
  27. 31. Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
  28. 32. both strategic planning and strategic capacity are biased towards relevance
  29. 33. LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
  30. 34. Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
  31. 35. Strategic Capacity, not “Planning”. strategic capacity ???? CHOOSE DO UNDERSTAND LEARN
  32. 36. Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO LEARN
  33. 37. Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO INSIGHT LEARN
  34. 38. Strategic Capacity, not “Planning”. strategic capacity MISSION CHOOSE DO INSIGHT LEARN
  35. 39. Strategic Capacity, not “Planning”. strategic capacity CULTIVATING CHOOSE DO INSIGHT LEARN
  36. 40. social media lessons listening informs social media strategy experimenting feeds social media strategy
  37. 41. getting to cultivating listening informs strategy experimenting feeds strategy
  38. 42. building capacity for cultivating... will get us beyond relevance.
  39. 43. want to talk some more? www.getmejamienotter.com www.socialfish.org/blog
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×