Beyond relevance: Applying Social Media Lessons To Strategy

Relevance Is Not Enough: Applying Social Media Lessons to Strategy
2010 CalSAE Annual Conference
April 12, 2010
Maddie Grant, CAE Jamie Notter

1. beyond relevance

relevance

irrelevant

meet needs

abundance

importance of social media

culture of fulfillment culture of advancement

does your association really need to go beyond relevance?

2. social media strategy

Program Development Annual Conference Outreach & Advocacy association focus

Program Development Annual Conference Outreach & Advocacy association focus Conversation Collaboration Collective Action social focus

Program Development Annual Conference Outreach & Advocacy social media strategy

social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate

LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate

listening informs social media strategy

correct misinformation
be informed about public opinion
track conversation trends
identify influencers
build relationships
red cross listening goals

meetings : build buzz for the annual conference
marketing : promote new programs in a more targeted way
membership : attract younger members
specific social media objectives

what could your department achieve using social media?

social media strategy

experimenting feeds social media strategy

3. strategies for beyond relevance

is strategic planning dead?

Traditional Strategic Planning strategic planning PLAN IMPLEMENT SCAN EVALUATE

Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN

both strategic planning and strategic capacity are biased towards relevance

LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate

Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN

Strategic Capacity, not “Planning”. strategic capacity ???? CHOOSE DO UNDERSTAND LEARN

Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO LEARN

Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO INSIGHT LEARN

Strategic Capacity, not “Planning”. strategic capacity MISSION CHOOSE DO INSIGHT LEARN

Strategic Capacity, not “Planning”. strategic capacity CULTIVATING CHOOSE DO INSIGHT LEARN

social media lessons listening informs social media strategy experimenting feeds social media strategy

getting to cultivating listening informs strategy experimenting feeds strategy

building capacity for cultivating... will get us beyond relevance.

want to talk some more? www.getmejamienotter.com www.socialfish.org/blog

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Beyond relevance: Applying Social Media Lessons To Strategy

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