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Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
Beyond relevance: Applying Social Media Lessons To Strategy
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Beyond relevance: Applying Social Media Lessons To Strategy

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Presentation by Maddie Grant and Jamie Notter for the California Society of Association Executives, April 2010.

Presentation by Maddie Grant and Jamie Notter for the California Society of Association Executives, April 2010.

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  • 1. Relevance Is Not Enough: Applying Social Media Lessons to Strategy <ul><li>2010 CalSAE Annual Conference </li></ul><ul><li>April 12, 2010 </li></ul>Maddie Grant, CAE Jamie Notter
  • 2. 1. beyond relevance
  • 3. relevance
  • 4. irrelevant
  • 5. meet needs
  • 6. abundance
  • 7. abundance
  • 8. abundance
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. importance of social media
  • 14. culture of fulfillment culture of advancement
  • 15. does your association really need to go beyond relevance?
  • 16. 2. social media strategy
  • 17. Program Development Annual Conference Outreach & Advocacy association focus
  • 18. Program Development Annual Conference Outreach & Advocacy association focus Conversation Collaboration Collective Action social focus
  • 19. Program Development Annual Conference Outreach & Advocacy social media strategy
  • 20. social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
  • 21. LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
  • 22. listening informs social media strategy
  • 23. <ul><li>correct misinformation </li></ul><ul><li>be informed about public opinion </li></ul><ul><li>track conversation trends </li></ul><ul><li>identify influencers </li></ul><ul><li>build relationships </li></ul>red cross listening goals
  • 24. <ul><li>meetings : build buzz for the annual conference </li></ul><ul><li>marketing : promote new programs in a more targeted way </li></ul><ul><li>membership : attract younger members </li></ul>specific social media objectives
  • 25. what could your department achieve using social media?
  • 26. social media strategy
  • 27. experimenting feeds social media strategy
  • 28. 3. strategies for beyond relevance
  • 29. is strategic planning dead?
  • 30. Traditional Strategic Planning strategic planning PLAN IMPLEMENT SCAN EVALUATE
  • 31. Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
  • 32. both strategic planning and strategic capacity are biased towards relevance
  • 33. LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
  • 34. Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
  • 35. Strategic Capacity, not “Planning”. strategic capacity ???? CHOOSE DO UNDERSTAND LEARN
  • 36. Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO LEARN
  • 37. Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO INSIGHT LEARN
  • 38. Strategic Capacity, not “Planning”. strategic capacity MISSION CHOOSE DO INSIGHT LEARN
  • 39. Strategic Capacity, not “Planning”. strategic capacity CULTIVATING CHOOSE DO INSIGHT LEARN
  • 40. social media lessons listening informs social media strategy experimenting feeds social media strategy
  • 41. getting to cultivating listening informs strategy experimenting feeds strategy
  • 42. building capacity for cultivating... will get us beyond relevance.
  • 43. want to talk some more? www.getmejamienotter.com www.socialfish.org/blog
  • 44.  

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