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Trend summary

  1. 1. Photo Sharing WebsitesMaddie Benson and Alison GeelanPhoto sharing is the transfer of a digital photo that is posted online publicly or privately. Withvarious photo sharing applications, you are able to classify your photos as well as add captionsexplaining the meaning of the photo.OverviewHistory of photo sharing websites-What Is it?-Advancement-Instagram and PinterestImpacts and Processes-Affects-Utilization-Marketing Promotional HashtagsAccounts and Case Study-DoubleTree Hilton-Instagram-Is Pinterest Right for Hotels?Additional Applications-National Geographic-Fashion IndustryInterviewBusiness Landscape-Impacts-Negative-PositiveCourse Content vs. Photo Sharing1) Status Differentiation2) Changes in Technology3) Benefits of Technology4) Marketing Segmentation5)Where is the Marketing?Competitive Advantage-Use IT!-Social Media Position

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