AdvoCare

1. utf8_encode(Using Facebook to Market AdvoCare Weight
Loss Products)
AdvoCare® weight loss products are one of the foundational components of your AdvoCare®
business. Many customers become acquainted with both the product line and the business
opportunity through this one product segement. The effective marketing of this product segment is
one of the keys to your success as an AdvoCare® distributor. One of the greatest tools at your
disposal is the online social community of Facebook. When used correctly Facebook can become a
powerful marketing engine for your business. Here are a few simple steps that can maximize the
effectiveness of this powerful online community.
Facebook is a social networking site that boasts a membership of over 500 million users. It is
estimated that nearly one half of those users access their accounts at least once per day. For anyone
looking to build their AdvoCare® business, this creates an ideal point of high visibility for their
marketing efforts.
You will want to begin by carefully crafting your personal profile. At the very minimum, be sure to
include a link to your distributor website and identify your profession as a business owner in the
weight loss field. Your profile needs to reflect your value in the marketplace, since those you will be
inviting to connect with you will typically take a look at your profile when determining whether or
not to approve that connection.
Next you will want to make connections with people in your target market. A great way to
accomplish this task is to search for Facebook groups that are focused on such topics as weight loss,
dieting, diet and exercise and nutrition. Join these groups and begin interacting in the group
discussions. Resist the urge to make pitches and post links to your AdvoCare® weight loss
products. Instead you want to provide insights into such things as the importance of nutrition,

2. supplements, portion control, exercise, etc... in weight loss. Direct group members to articles and
other resources on the topic of weight loss, health and fitness.
Begin inviting the members of these groups to connect with you as a friend. Start by sending Send
an introductory message that says: "Hi (person's name), you and I are members of the (group name)
Facebook group. I would like to connect with you to share information and encouragement in the
area of weight loss." By taking this approach you are connecting on a common point of interest and
begin developing a relationship, which is of course the foundation of a network marketing business
such as AdvoCare®.
advocare
The next step is setting up a group of your own. This group might be a group that shares weight loss
tips and success stories. Send a group invitation to those who have become your friends on
Facebook. Ask them to submit their stories, photographs and other valuable content. The key to
making your group work is the ability to create an ongoing dialogue between the group members.
Here is the place that you can really begin to add value to your marketing efforts. Create small video
pieces that are no more than 3-4 minutes in length to highlight a highlight a topic of interest. For
example you might do a video that discusses the importance of monitoring a person's carbohydrate
intake. You will also want to introduce the full line of AdvoCare® weight loss products by adding
your own story and the story of other AdvoCare® customers and distributors.
The creation of a fan page will be your final step. The focus of your fan page will be you and your
AdvoCare® business. Begin by inviting your friends and group members to "like" your fan page.
When a group member takes this step, the content you post to the wall of the fan page will also
displays on their wall. Use your fan page to highlight a specific product each week and testimonials
about that product. You will also use the fan page to invite people to take a closer look at the
AdvoCare® business opportunity.
If you are not doing so already, you need to be marketing AdvoCare® weight loss products on
Facebook.
Marketing AdvoCare® weight loss products on Facebook can be a powerful strategy. Carl Willis
provides weekly training to teach AdvoCare® distributors how to build their business online.