The hardest thing to understand is why we can understand anything at all - Albert Einstein

Creative Th inking

"If you always think the way you've always thought, you'll always get what you've always got."

That’s simple…..from differences. Creativity comes from unlikely juxta-positions. The best way to maximize differences is to mix ages , cultures and disciplines . - Nicholas Negroponte, founder and director, MIT Media Lab Where do good new ideas come from ?

Forgetting… Forg tt ng.. F r get in g The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. - Dee Hock, business visionary and creator of Visa

Values Attitudes Interests& Beliefs Our perceptions are guided by our

Our ideas can enslave or l i b e r a t e us.

Beautiful Woman before Mirror or Human Skull Our perceptions …

The "whole is more than the sum of its parts" -- Gestalt Theory

Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ?

The 9-dots problem. Without lifting your pencil, draw four straight lines that connect all 9 dots.

Exercises ???

Read the color….. Fast …..fast

Yellow blue Green Orange Purple black Read the color of the WORD ….. Fast …..fast

Read the color of the WORD ….. Fast ….. fast Black orange blue pink black red ….blue …blue ? ? ? ? ? ? ? ?

Results of Creative Thinking ……

If you really to touch someone, send them a letter -Australia postal department

Denver Water Advertisement

Radiant Gym “Running” Advertisement Obesity finds it hardest to catch up with those who are running.

YKM Bag

Harley Davidson

About 70 per cent of the information we use comes through our eyes.

Therefore you should develop your ability to see things and make detailed observations. For they are the materials for future creative thinking.

Left Brain (anti-clock wise) or Right Brain (clock-wise) TEST ??

Functions associated with hemispheric dominance include: Follows a logical pattern Is objective Views time chronologically, hour by hour, day by day Sees things as true or false, black or white Seeks details Holds short-term memory Thinks critically, perhaps negatively, asks “why?” Left Brain Characteristics

Right Brain Characteristics Follows intuitive hunches Creates patterns, without following a step-by-step process Is subjective Views time in a total sense—a lifetime, a career, a project Sees the “whole” rather than the details Thinks positively, unconstrained by preconceived ideas Asks “why not?” and breaks rules

Follows intuitive hunches

Creates patterns, without following a step-by-step process

Is subjective

Views time in a total sense—a lifetime, a career, a project

Sees the “whole” rather than the details

Thinks positively, unconstrained by preconceived ideas

Asks “why not?” and breaks rules

What is Creativity ?

“ Creativity is thinking new, Innovation is doing new”

Definitions of creativity Sternberg et al. defined creativity as the “ ability to produce work that that is novel (i.e.,original, unexpected), high in quality, and appropriate (i.e.,useful, meets task constraints)” Rothenberg defined “ creativity as the production of something that is both new and truly valuable ”

Creativity is generally accepted in cognitive psychology as the capacity to perform mental work that leads to an outcome both novel and applicable. Creativity is a form of energy starting from "Nothing" and generating great, original and unique values.

The latter part of the 20th century saw a considerable literature from psychology on problem solving ability and the rise of psychometric tools to facilitate such measurements, as well as studies of exceptional performance and related personality traits thought to contribute to creativity.

For the individual, creativity is important in solving problems in daily life as well as in the workplace. For society, creativity can lead to new movements in art and design , inventions , and new scientific findings . In recent years several reports have brought creativity to the fore as being vital to the creation of new jobs and products, and therefore vital to the economic well being and future development of any country’s economy

Here are 12 solid reasons … Why study

Develop Your Potential Beyond the Boundaries of Intelligence Expand on your abilities. Develop all of your potential!

Rapid Growth of Competition in Business and Industry In a world of increasing complexity, change and competition, generating new ideas and bringing them to market is now seen as the central task of corporate management. Successful businesses are the ones that instill creativity throughout the organization.

Effective Use of Human Resources Creativity is a human resource which exists in all organizations. To survive in today's economy, it is imperative for an organization to nurture the creative potential of its human resources.

Discover New and Better Ways to Solve Problems More and more, the problems you face are complex and open-ended. Knowledge alone isn't enough to reach innovative solutions. Creative thinking skills are required.

Development of Society Creativity is a central factor in our ability to continue to adapt to the changing environment. If a nation actively seeks to nurture creativity, it will play a part in making history.

Builds on the Nature of Knowledge Creativity skills can assist an individual in enhancing his or her knowledge base. Without creative thinking, an individual is condemned to stay within the knowledge base as it is given.

Natural Human Phenomenon Creativity is very democratic! Everyone has some, but to varying levels and degrees. Furthermore, we know this ability can be enhanced.

Important Aspect of Mental Health Individuals who are capable of incorporating creativity into their lives can enjoy the experience of discovering, developing, and utilizing their many talents. Skills relevant to creativity are also useful in coping with life's challenges. There is no doubt, creative thinking is a critical life skill.

Growing Body of Interest There is a growing body of literature that represents impressive progress in understanding the nature of creativity. Moreover, there have been a large number of national and international conferences on creativity for over 50 years.

Builds on All Disciplines Creativity is in all fields-from chemistry to engineering, education to computer science, sociology to business.

Contributes to Effective Leadership It is the application of creativity skills that distinguishes a manager who maintains the status quo from a leader who supplies a new direction or vision. By internalizing the spirit of creativity and the principles of creative problem solving, an individual can be transformed into a change leader.

Enhance the Process of Learning The nature of learning requires the use of skills associated with creativity. educators adopt a creative approach to teaching are more likely to deliver content and create a learning environment that develops higher order thinking skills .

1. sensitive 2. not motivated by money 3. sense of destiny 4. adaptable 5. tolerant of ambiguity 6. observant 7. perceive world differently 8. see possibilities 9. question asker 10. can synthesize correctly often intuitively 11. able to fantasize 12. flexible 13. fluent 14. imaginative 15. intuitive 16. original 17. ingenious 18. energetic 19. sense of humor 20. self-actualizing 21. self-disciplined 22. self-knowledgeable 23. specific interests 24. divergent thinker 25. curious 26. open-ended 27. independent 28. severely critical 29. non-conforming 30. confident 31. risk taker 32. persistent 32 Traits of Creative People

Creativity Techniques

Techniques for Creative Thinking Random Input Problem Reversal Ask Questions Applied Imagination - Question Summary Lateral Thinking Six Thinking Hats The Discontinuity Principle Checklists Brainstorming Forced Relationships/Analogy Attribute Listing Morphological Analysis Imitation Mindmapping Storyboarding Synectics Metaphorical thinking Lotus Blossum Technique In the realm of the senses Use of drawing (from Robert McKim's Experiences in Visual Thinking IdeaToons (by Michael Michalko) New! NLP (Neuro-Linguistic Programming) Techniques Assumption Smashing DO IT! method of Roger Olsen LARC Method Unconscious Problem Solving

A presentation by Prof. P. Madar Valli, Registrar, GITAM University Viskahpatnam-530045 India Email- drpmv@yahoo.com