#TwitterSmarter Webinar
Content Marketing With Twitter
Host: @MadalynSklar
With: Solveig Whittle
@ShadesOfSolveig
Agenda
• Content Marketing Basics
• Creating Content
• Ensuring Content Marketing Success
• Promoting Your Original Conten...
How Content Marketing Works
• Entertain
• Inform
• Be useful
• Establish relationships
• Establish authority
• Express you...
Putting You On The Map And Building
Followers
Image by Alexis Wilke, Wikimedia
CREATING CONTENT
Everything Is Content
Express Your Personality and Interests
Share Other People’s Content
“A content
curator cherry-
picks the best
content that is
important and
relevant to share
wit...
ENSURING CONTENT MARKETING
SUCCESS
Visual Content Rules
• People have a 7 second
attention span
• A goldfish has 8 seconds
• Visual content has 94 %
more sha...
Storytelling Is Compelling
Emotion
Have A Cause
Consistency
Make Creating Content Fun
SHARING YOUR ORIGINAL
CONTENT ON TWITTER
Time Link Shares
Tag Others
Ask for Retweets and Say Thanks
Retweet Those Who Share
Resend Your Link
Twitter Chats and Content Marketing
Share On Relevant Chats
Use Subject Hashtags
• #newmusic
• #indiemusic
• #MM
• #SeattleMusic
• #pianomusic
• #folkmusic
• #hardrock
• #guitar
• #n...
Schedule Tweets
• Hootsuite or Buffer
• Depends on goals… and personal or
business style
• Don’t “set it and forget it” in...
Track Referrals To Your Website
Example: Barleycove Band
Example: Elizabeth Pope
Example: Diabolical Machines
Wrap Up
TwitterSmarterClass.com
Use my special code for FREE consult!
#TwitterSmarter Webinar
Content Marketing With Twitter
Host: @MadalynSklar
With: Solveig Whittle
@ShadesOfSolveig
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#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle

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Are you wondering how to create & share the right information on Twitter? Join Social Media Marketing Strategist Madalyn Sklar along with Musician and Social Media Educator/Consultant Solveig Whittle as they discuss content marketing strategies for musicians. This information will help you get results NOW! Watch webinar replay at http://madalynsklar.com/webinar

Published in: Social Media, Technology
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#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle

  1. 1. #TwitterSmarter Webinar Content Marketing With Twitter Host: @MadalynSklar With: Solveig Whittle @ShadesOfSolveig
  2. 2. Agenda • Content Marketing Basics • Creating Content • Ensuring Content Marketing Success • Promoting Your Original Content on Twitter • Examples • Wrap Up Summary Takeaways • Q&A
  3. 3. How Content Marketing Works • Entertain • Inform • Be useful • Establish relationships • Establish authority • Express yourself • Develop your brand
  4. 4. Putting You On The Map And Building Followers Image by Alexis Wilke, Wikimedia
  5. 5. CREATING CONTENT
  6. 6. Everything Is Content
  7. 7. Express Your Personality and Interests
  8. 8. Share Other People’s Content “A content curator cherry- picks the best content that is important and relevant to share with their community. ” - Beth Kanter
  9. 9. ENSURING CONTENT MARKETING SUCCESS
  10. 10. Visual Content Rules • People have a 7 second attention span • A goldfish has 8 seconds • Visual content has 94 % more shares • Faster processing • Visual rules mobile and mobile rules the internet Source: Steemfeed.com and Social Media Today
  11. 11. Storytelling Is Compelling
  12. 12. Emotion
  13. 13. Have A Cause
  14. 14. Consistency
  15. 15. Make Creating Content Fun
  16. 16. SHARING YOUR ORIGINAL CONTENT ON TWITTER
  17. 17. Time Link Shares
  18. 18. Tag Others
  19. 19. Ask for Retweets and Say Thanks
  20. 20. Retweet Those Who Share
  21. 21. Resend Your Link
  22. 22. Twitter Chats and Content Marketing
  23. 23. Share On Relevant Chats
  24. 24. Use Subject Hashtags • #newmusic • #indiemusic • #MM • #SeattleMusic • #pianomusic • #folkmusic • #hardrock • #guitar • #newage • #TwitterSmarter No more than three hashtags per tweet, please
  25. 25. Schedule Tweets • Hootsuite or Buffer • Depends on goals… and personal or business style • Don’t “set it and forget it” in a crisis • Set expectations for engagement • Weekends, evenings, overnight • Remember, Twitter is a global network!
  26. 26. Track Referrals To Your Website
  27. 27. Example: Barleycove Band
  28. 28. Example: Elizabeth Pope
  29. 29. Example: Diabolical Machines
  30. 30. Wrap Up
  31. 31. TwitterSmarterClass.com Use my special code for FREE consult!
  32. 32. #TwitterSmarter Webinar Content Marketing With Twitter Host: @MadalynSklar With: Solveig Whittle @ShadesOfSolveig

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