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#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle
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#TwitterSmarter Webinar: Content Marketing with Madalyn Sklar & Solveig Whittle

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Are you wondering how to create & share the right information on Twitter? Join Social Media Marketing Strategist Madalyn Sklar along with Musician and Social Media Educator/Consultant Solveig Whittle …

Are you wondering how to create & share the right information on Twitter? Join Social Media Marketing Strategist Madalyn Sklar along with Musician and Social Media Educator/Consultant Solveig Whittle as they discuss content marketing strategies for musicians. This information will help you get results NOW! Watch webinar replay at http://madalynsklar.com/webinar

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  • 1. #TwitterSmarter Webinar Content Marketing With Twitter Host: @MadalynSklar With: Solveig Whittle @ShadesOfSolveig
  • 2. Agenda • Content Marketing Basics • Creating Content • Ensuring Content Marketing Success • Promoting Your Original Content on Twitter • Examples • Wrap Up Summary Takeaways • Q&A
  • 3. How Content Marketing Works • Entertain • Inform • Be useful • Establish relationships • Establish authority • Express yourself • Develop your brand
  • 4. Putting You On The Map And Building Followers Image by Alexis Wilke, Wikimedia
  • 5. CREATING CONTENT
  • 6. Everything Is Content
  • 7. Express Your Personality and Interests
  • 8. Share Other People’s Content “A content curator cherry- picks the best content that is important and relevant to share with their community. ” - Beth Kanter
  • 9. ENSURING CONTENT MARKETING SUCCESS
  • 10. Visual Content Rules • People have a 7 second attention span • A goldfish has 8 seconds • Visual content has 94 % more shares • Faster processing • Visual rules mobile and mobile rules the internet Source: Steemfeed.com and Social Media Today
  • 11. Storytelling Is Compelling
  • 12. Emotion
  • 13. Have A Cause
  • 14. Consistency
  • 15. Make Creating Content Fun
  • 16. SHARING YOUR ORIGINAL CONTENT ON TWITTER
  • 17. Time Link Shares
  • 18. Tag Others
  • 19. Ask for Retweets and Say Thanks
  • 20. Retweet Those Who Share
  • 21. Resend Your Link
  • 22. Twitter Chats and Content Marketing
  • 23. Share On Relevant Chats
  • 24. Use Subject Hashtags • #newmusic • #indiemusic • #MM • #SeattleMusic • #pianomusic • #folkmusic • #hardrock • #guitar • #newage • #TwitterSmarter No more than three hashtags per tweet, please
  • 25. Schedule Tweets • Hootsuite or Buffer • Depends on goals… and personal or business style • Don’t “set it and forget it” in a crisis • Set expectations for engagement • Weekends, evenings, overnight • Remember, Twitter is a global network!
  • 26. Track Referrals To Your Website
  • 27. Example: Barleycove Band
  • 28. Example: Elizabeth Pope
  • 29. Example: Diabolical Machines
  • 30. Wrap Up
  • 31. TwitterSmarterClass.com Use my special code for FREE consult!
  • 32. #TwitterSmarter Webinar Content Marketing With Twitter Host: @MadalynSklar With: Solveig Whittle @ShadesOfSolveig

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