EXT 503 - The Edmonton Urban Tapestry Project

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The major assignment in EXT 503 (Group Transactions) was a group project in which we were to act as consultants for an organization wishing to implement an e-collaboration event or product. Our group of 4 worked on the fictional City of Edmonton Urban Tapestry Project.

Looking back, the most useful parts of this project/assignment were getting to know my team members (as this was our cohort's first class together) and learning alongside them. Some of the skills we honed (e.g., process mapping, decision making) will help as we move forward, especially those who plan on consulting on projects.

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  • Feature Rich; Ability to execute Address accessibility BU investment Existing relationship with the City
  • Acquisition on March 13 – Sitescape (recognized leader in Social Networking – open source team collaboration) and Novell – new. Testament clearly to their investment Very feature rich; Road map????
  • EXT 503 - The Edmonton Urban Tapestry Project

    1. 1. PREPARED BY: E-JCS CONSULTANTS EILEEN RATKE JOANNA WIEBE CAROL RICHARDSON SIMRIT PARMAR MAY 22, 2008 The City of Edmonton Urban Tapestry Project e-Collaboration Strategic Assessment
    2. 2. The City of Edmonton Urban Tapestry Project e-Collaboration Strategy Agenda:
    3. 3. Project Vision <ul><li>The City of Edmonton is planning an e-collaboration initiative to promote awareness of history and stories about locations in the urban core and Old Strathcona area, including the University of Alberta as part of its urban revitalization and transformation vision for the City. </li></ul>
    4. 4. <ul><li>Usage </li></ul><ul><li>Opportunity </li></ul><ul><li>Actively research information about government benefits and services </li></ul><ul><li>Less likely to conduct online transactions </li></ul><ul><li>To round out the citizen experience </li></ul><ul><li>Drive increase value from IT investments </li></ul><ul><li>Promote the web as a place to act </li></ul>Government Web Sites are Popular with Canadians – Forrester Research Key Insight: The City of Edmonton Tapestry Project offers a leading opportunity for the citizens of Edmonton to engage through active involvement and collaboration.
    5. 5. Requirements for a Citizen eCollaboration Strategy <ul><li>Clearly demonstrate to site visitors the benefits of web interactions by: </li></ul><ul><ul><li>Leading citizens toward self-service Web interactions </li></ul></ul><ul><ul><li>Ensure an easy to use interface and an easy way to resolve self-service problems </li></ul></ul><ul><ul><li>Make Web interactions follow rules of conversation </li></ul></ul><ul><ul><li>Recall repeat visitors’ identity and preferences based on user volunteered data </li></ul></ul>Forrester Benchmark 2007: Minimal Progress in eGovernment Adoption
    6. 6. The City of Edmonton Urban Tapestry Project e-Collaboration Strategy
    7. 7. Citizen Experience http://www.youtube.com/watch?v=b1f44JSqOnU
    8. 8. Three Phased Approach Foundational Layer Conclusion of Open Call Post-Crowdsourcing Built www.edmonton.ca/tapestry
    9. 9. The City of Edmonton Urban Tapestry Project e-Collaboration Strategy
    10. 10. Weighted Social Networking Solutions Overlay Source: Gartner Magic Quadrant for Team Collaboration and Social Software, 2007 258 247 260 <ul><li>Key Data Points: </li></ul><ul><li>25 </li></ul><ul><li>companies considered </li></ul><ul><li>15 </li></ul><ul><li>excluded based on completeness of vision and ability to execute </li></ul><ul><li>10 </li></ul><ul><li>underwent rigorous assessment </li></ul><ul><li>3 </li></ul><ul><li>Short Listed </li></ul>
    11. 11. Social Networking Software Top Three Short Listed Social Networking Software Vendors
    12. 12. IBM Lotus Connections
    13. 13. Novell “Groupwise” ICEcore
    14. 14. The City of Edmonton Urban Tapestry Project e-Collaboration Strategy
    15. 15. Edmonton Urban Tapestries Project Implementation Framework Assessment & Planning ~ 4 – 8 Weeks Design ~ 3 – 6 months Measurement and Ongoing Improvement Service Management , Governance & PMO Business Case Creation Management Review of Strategy Architecture Design Core Process Design <ul><li>Stabilization and Continuous Improvement </li></ul><ul><li>3 & 12 Month Audit </li></ul>Future Service Assessment Stakeholder Reviews Deployment Planning Pilot RFP & Vendor Selection Implementation ~6 – 12 months Proof of Concept Solution Development Production Deployment
    16. 16. Challenges and Insights to Consider
    17. 17. <ul><li>Attributes </li></ul><ul><li>Measurement </li></ul><ul><ul><li>Leading citizens toward self-service Web interactions </li></ul></ul><ul><ul><li>Ensure an easy to use interface and an easy way to resolve self-service problems </li></ul></ul><ul><ul><li>Make Web interactions follow rules of conversation </li></ul></ul><ul><ul><li>Recall repeat visitors’ identity and preferences based on user volunteered data </li></ul></ul><ul><li>500 Entrants to Open Call </li></ul><ul><li>1500 Personal Accounts Started </li></ul><ul><li>Conversion Rate ~5% </li></ul><ul><li>Bounce Rate <50% </li></ul><ul><li>User Satisfaction Input </li></ul>Success Criteria: Case Study – Urban Tapestries – UK
    18. 18. Next Steps <ul><li>Review Recommendations with key stakeholder groups </li></ul><ul><li>Take Go No Go Decision </li></ul><ul><ul><li>If yes, </li></ul></ul><ul><ul><ul><li>Prepare to Conduct Restricted RFP </li></ul></ul></ul><ul><li>Determine Roles and Responsibilities </li></ul><ul><ul><ul><li>(Refer to DACI Decision Making Model in Appendix of Report) </li></ul></ul></ul><ul><li>Feel Free to Contact eJCS Consultants at any time for further information </li></ul>
    19. 19. THE CITY OF EDMONTON URBAN TAPESTRY PROJECT E-COLLABORATION STRATEGY THANK YOU

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