Library AdvocacyOctober 28, 2012NCLA Leadership Institute
Overview The need for advocacy My library stories Advocacy for Organizational and Community Engagement Advocacy for Political Engagement Advocacy Checklist Advocacy Demonstration Plan and Go!2of13
Three stories The University Librarian and the Provost The State Senator and NC Advocates Libraries have databases Google does not?3of13
My library story Hot summer days – cool worlds of exploration Undergraduate days Graduate days As faculty As father As advocate4of13
Organizational and Community Engagement Larue‟s Big Hairy Audacious Goal See his blog Why support the library? Use and Demographics has Nothing to Do with Support Three reasons why people give money to the library: A story of transformation People believe the library is public good A love for their librarian The Four Messages that work: Libraries Change Lives Libraries Mean Business Libraries Build Communities5 Libraries are a Smart Investmentof13
Organizational and Community Engagement (2) Replace negative views with positive views Deconstructing the library positive talk Find the most charismatic people in your community Talk to your existing community organizations6 (see Larue video)of Recruiting speakers13 Using social media
Advocacy for Political Engagement Steps (preliminary) Make contact with your senators and members of congress and state assembly, local commissioners Invite for visit and photo op (media photo and press release) Share you library stories Follow up - Thanks and library needs your help Rally your staff! Contact EVERYONE Customers (w/signage at public computers) Friends Messages “everywhere” Local library board7 County commissionersof13
Advocacy for Political Engagement (2) Prepare stories for Legislative Day (see Larue) Invite key friends and trustees with you (they need to do the talking not librarians) Send THE message: You have received a free trip to Raleigh (respond to ASAP) Brief them on the way up (bus, van, carpools). Be sure to take notes and photos/video of visitors and groups8of13
Advocacy for Political Engagement (3) LEGISLATING! Formatting your message Something other than regular paper Technology is in FORMAT has to be ATTRACTIVE Door hangers, bookmarks, print labels on bright paper SCHMOOZE TIME!! Respect the legislative assistant (they need to feel important too)9of13
The Systems View “Success is a product of doing the right things the right way.” Are we/they taking libraries for granted? Macro (outside of your walls) Micro (inside of your walls) Process (what processes do you have in place for institutionalized, systematic advocacy?)10 Are our own state library advocacy efforts consistent?of13
Advocacy Checklist Take a look - This is an outline of an advocacy binder we will create and distribute11of13
Advocacy Demonstration “Libraries are not well marketed to the „Haves‟ without children” Need to build a “community” of advocates around each politician Need two politicians A concerned community member A grandchild A visit to the library (2 people) An email A phone call A visit from a library spokesperson12 A visit on legislative dayof13
Final Thoughts and Q&A Strategically advocate for your library Use the checklist Allocate a committee and resources Institutionalize it so it is pervasive NC Library Advocacy Website (http://nclibraryadvocacy.wordpress.com/) NC Library Advocacy Facebook NC Library Advocacy Twitter Library Stories Larue Video13 Thank You!of13
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