Library advocacy ncla leadership institute


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This is Anthony Chow's presentation from the NCLA Leadership Institute

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Library advocacy ncla leadership institute

  1. 1. Library AdvocacyOctober 28, 2012NCLA Leadership Institute
  2. 2. Overview  The need for advocacy  My library stories  Advocacy for Organizational and Community Engagement  Advocacy for Political Engagement  Advocacy Checklist  Advocacy Demonstration  Plan and Go!2of13
  3. 3. Three stories  The University Librarian and the Provost  The State Senator and NC Advocates  Libraries have databases Google does not?3of13
  4. 4. My library story  Hot summer days – cool worlds of exploration  Undergraduate days  Graduate days  As faculty  As father  As advocate4of13
  5. 5. Organizational and Community Engagement  Larue‟s Big Hairy Audacious Goal  See his blog  Why support the library?  Use and Demographics has Nothing to Do with Support  Three reasons why people give money to the library:  A story of transformation  People believe the library is public good  A love for their librarian  The Four Messages that work:  Libraries Change Lives  Libraries Mean Business  Libraries Build Communities5  Libraries are a Smart Investmentof13
  6. 6. Organizational and Community Engagement (2)  Replace negative views with positive views  Deconstructing the library positive talk  Find the most charismatic people in your community  Talk to your existing community organizations6 (see Larue video)of  Recruiting speakers13  Using social media
  7. 7. Advocacy for Political Engagement  Steps (preliminary)  Make contact with your senators and members of congress and state assembly, local commissioners  Invite for visit and photo op (media photo and press release)  Share you library stories  Follow up - Thanks and library needs your help  Rally your staff!  Contact EVERYONE  Customers (w/signage at public computers)  Friends  Messages “everywhere”  Local library board7  County commissionersof13
  8. 8. Advocacy for Political Engagement (2)  Prepare stories for Legislative Day (see Larue)  Invite key friends and trustees with you (they need to do the talking not librarians)  Send THE message:  You have received a free trip to Raleigh (respond to ASAP)  Brief them on the way up (bus, van, carpools).  Be sure to take notes and photos/video of visitors and groups8of13
  9. 9. Advocacy for Political Engagement (3)  LEGISLATING!  Formatting your message  Something other than regular paper  Technology is in  FORMAT has to be ATTRACTIVE  Door hangers, bookmarks, print labels on bright paper  SCHMOOZE TIME!!  Respect the legislative assistant (they need to feel important too)9of13
  10. 10. The Systems View “Success is a product of doing the right things the right way.” Are we/they taking libraries for granted?  Macro (outside of your walls)  Micro (inside of your walls)  Process (what processes do you have in place for institutionalized, systematic advocacy?)10 Are our own state library advocacy efforts consistent?of13
  11. 11. Advocacy Checklist  Take a look - This is an outline of an advocacy binder we will create and distribute11of13
  12. 12. Advocacy Demonstration  “Libraries are not well marketed to the „Haves‟ without children”  Need to build a “community” of advocates around each politician  Need two politicians  A concerned community member  A grandchild  A visit to the library (2 people)  An email  A phone call  A visit from a library spokesperson12  A visit on legislative dayof13
  13. 13. Final Thoughts and Q&A  Strategically advocate for your library  Use the checklist  Allocate a committee and resources  Institutionalize it so it is pervasive  NC Library Advocacy Website (  NC Library Advocacy Facebook  NC Library Advocacy Twitter  Library Stories  Larue Video13  Thank You!of13