Orange Promo Overview for Lucky Winner Version 1.0

Objectives Promotion Objective Generating 100‘000 new highly qualified e-mail addresses Advertising motto Lucky Winner Promotion URL www.lucky-winner.ch Timing Start: 15th October 2008 End: 25th December 2008

Promotion Objective

Generating 100‘000 new highly qualified e-mail addresses

Advertising motto

Lucky Winner

Promotion URL www.lucky-winner.ch

Timing

Start: 15th October 2008

End: 25th December 2008

Media Mobile: SMS/WAP Push 2 weeks Online: Viral Game on orange.ch 8 weeks E-Mail: Newsletters Embedded in six different e-mail newsletters Customer Magazin: Notes 5 weeks POS: Orange Center Magazin 6 weeks Banner: MSN Embedded Adds 20‘000 clicks POS TV: In-Shop TV Screens 4 weeks

Mobile: SMS/WAP Push

2 weeks

Online: Viral Game on orange.ch

8 weeks

E-Mail: Newsletters

Embedded in six different e-mail newsletters

Customer Magazin: Notes

5 weeks

POS: Orange Center Magazin

6 weeks

Banner: MSN Embedded Adds

20‘000 clicks

POS TV: In-Shop TV Screens

4 weeks

Main Prize (for all) Smart fortwo coupé pulse 71 PS, Swiss Edition 10 List price: CHF 21‘890.-

Smart fortwo coupé pulse 71 PS, Swiss Edition 10

List price: CHF 21‘890.-

Instant Prizes (online) Balloon Flights Exclusive Orange balloon experience For 2 persons plus one pilot Balloon travels to winner City Trips Weekend trip to trendy European cities Includes flight and hotel to destination

Balloon Flights

Exclusive Orange balloon experience

For 2 persons plus one pilot

Balloon travels to winner

City Trips

Weekend trip to trendy European cities

Includes flight and hotel to destination

Instant Prizes (online) iPods iPod Nano iPod Classic

iPods

iPod Nano

iPod Classic

Instant Prizes (mobile) Wall-E Handy Game Wall-E Demo Wireless Game (2 levels) Full version upsell possible Wall-E Wallpaper Exclusive Wall-E wallpaper

Wall-E Handy Game

Wall-E Demo Wireless Game (2 levels)

Full version upsell possible

Wall-E Wallpaper

Exclusive Wall-E wallpaper

Mobile Promotion Workflow Details SMS / WAP Push Mobile Landing Page Confirmation E-Mail Online Prize Pages

Workflow Details

SMS / WAP Push

Mobile Landing Page

Confirmation E-Mail

Online Prize Pages

SMS / WAP Push Followed by a WAP Push SMS Info Push to qualified users (personalized) Hello Marco Bäschlin, be a Lucky Winner. Play for a smart SWISS EDIT10N. Everyone will be a winner. You will shortly receive a SMS to start playing. Have fun. Orange Orange Lucky Winner

Followed by a WAP Push

SMS Info Push to qualified users (personalized)

Mobile (WAP) Landing Page Landing and Registration Page

Landing and Registration Page

Mobile (WAP) Landing Page Confirmation Page

Confirmation Page

Confirmation E-Mail

Main Prize Page

Instant Prize Page

Instant Prizes Wall-E Demo Game Wall-E Wallpaper

Wall-E Demo Game

Wall-E Wallpaper

Online Promotion Workflow Details www.orange.ch Promo landing page Prizes E-Mails

Workflow Details

www.orange.ch

Promo landing page

Prizes

E-Mails

Online Viral Game

Online Viral Game

Online Viral Game

Online Viral Game

Online Viral Game - Prizes

Online Viral Game - Prizes

Online Viral Game - Prizes

Online Viral Game - E-Mails

Supporting Media E-Mail Newsletters Customer Magazin: Notes POS Magazin: Center Magazin Banners: MSN POS TV: In-Shop TV-Screens

E-Mail Newsletters

Customer Magazin: Notes

POS Magazin: Center Magazin

Banners: MSN

POS TV: In-Shop TV-Screens

E-Mail Newsletter(s)

Customer Magazin: Notes

POS Magazin: Center Magazin

MSN Banners

POS TV: In-Shop TV Screens

the future is bright, the future‘s Orange