Social Network Marketing for e-Commerce 06/04/09

I am Apisilp Trunganont, consultant for online business and online marketing strategies. 06/04/09

What is Social Network? 06/04/09

Is it Hi5 or Facebook? 06/04/09

(From Wikipedia) A social network is a social structure made of nodes that are tied by one or more specific types of interdependency, 06/04/09

such as values, visions, ideas, financial exchange, friends, trade, web links, sexual relations, disease transmission, or airline routes. 06/04/09

Social network analysis views social relationships in terms of nodes and ties. 06/04/09

Nodes are the individual actors within the networks, and ties are the relationships between the actors. 06/04/09

Social Network Diagram 06/04/09

So what is Hi5 or Facebook? 06/04/09

They are called Social Network Service. Then what is Social Network Service? 06/04/09

(From Wikipedia) A social network service focuses on building online communities of people who share interests and activities, 06/04/09

or who are interested in exploring the interests and activities of others. 06/04/09

It means the node in Social Network Diagram represents interests and activities of itself. 06/04/09

Hi5 node (Profile) represents interests (favorite music, movies, books, etc.), photos, and comments. 06/04/09

Today there are 1,500,000 Hi5 profiles from Thailand. 06/04/09

Let’s think about your product or service in just 1% of Hi5 profile. 06/04/09

What is the most widely appear product or service in Hi5? 06/04/09

Glitter 06/04/09

Advertisement in Hi5 Comment 06/04/09

Then, what about Facebook? 06/04/09

The funniest thing on Facebook is ‘App’. 06/04/09

My Starbucks 06/04/09

Social Flowers 06/04/09

Social Flowers 06/04/09

Another interesting model is Social Shopping. 06/04/09

(From Wikipedia) Social shopping is a method of e-commerce in which consumers shop in a social networking environment. 06/04/09

Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. 06/04/09

ThisNext.com 06/04/09

Searching for a product on web site (marketathome.com in this case) 06/04/09

Click on ‘Add to ThisNext’ and write a recommendation. 06/04/09

Recommendation on ThisNext.com provides original URL to buy a product. 06/04/09

Read my articles at www.macroart.net. Thanks. 06/04/09