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Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
Marketing Presentation1
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Marketing Presentation1

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The goal of this marketing project was to gather all the information needed to open a restaurant and to create an advertising campaign.

The goal of this marketing project was to gather all the information needed to open a restaurant and to create an advertising campaign.

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Transcript

  • 1. Principles of Marketing Project Alex Szymanski Mackenzie Hussman Zach Myers Frantz Francois
  • 2. Company Name
    • ALEX’S
    • Symbol- Bicentennial Bike
    • Trade Name-Alex’s
  • 3. Executive Summary
    • We are a up and coming restaurant servicing FPC students, and locals with a goal to expand our services to more colleges around the U.S. We hope to develop a social, psychological, and economic development of every student of various colleges. We stand for students, faculty, and others who need another option for dining, and entertainment.
  • 4. Our Service
    • Mission Statement
      • To contribute to the development, joy, and enrichment of all students, and people.
  • 5. Attributes
    • Welcoming atmosphere
    • Entertainment/leisure
    • Sit down lunch/dinner
    • Wider variety of foods
    • Complete bar
  • 6. Target Market
    • Mainly college students/teachers
    • Locals
  • 7. NAICS Codes
    • 722110 Full-Service Restaurants This industry comprises establishments primarily engaged in providing food services to patrons who order and are served while seated (i.e. waiter/waitress service) and pay after eating. These establishments may provide this type of food services to patrons in combination with selling alcoholic beverages, providing carry out services, or presenting live nontheatrical entertainment.
  • 8. Demand for Product
    • With FPC’s location, there is not many dining options that appeal to college students wants and needs.
  • 9. Market Size and Growth Rate
    • The food service business is the third largest industry in the country. It accounts for over $240 billion annually in sales. The independent restaurant accounts for 15% of that total. The average American spends 15% of his/her income on meals away from home. This number has been increasing for the past seven years. In the past five years the restaurant industry has out-performed the national GNP by 40%.
  • 10. Product Life Cycle
    • Product Development-After building expences and entertainment costs, we will be in debt for at least 3 years
    • Introduction-When we first open we predict that Alex’s will be very popular, but we still won’t make a profit during this period
    • Growth-Over time we will be popular at FPC and hope that our reputation spreads to other towns
    • Maturity-Because of the small population and school vacations Alex’s could have a decline in profits
    • Decline-When school is out we will see the largest drop in sales
  • 11. Competitors
    • Sedexo
    • Taco Bell
    • KFC
    • Subway
    • Mr. Mikes
    • Lillys
    • Franchise restaurants in Keene
      • EX: Applebees, 99
  • 12. Edge Over Competitors
    • Location
    • Price
    • Atmosphere
    • Entertainment
    • Variety of Food
  • 13. Investments
    • $500,000 est. to start-up
    • Building
    • Computers
    • Faculty/employee training
    • System, and controls
    • Advertising
    • Food/drink sources
    • Cooking materials
    • Furniture
    • Entertainment
  • 14. Finances
    • Commercial Loan
    • Restaurant Loan
    • Business Financial Services
  • 15. Test Marketing Plan
    • Product-Quality restaurant/lounge
    • Price-Low prices for college students
    • Place-Rindge NH Rt. 119 (convenient for students)
    • Promotion-Gift cards, all day passes, newspaper coupons, radio and commercials
  • 16. Test Marketing Plan
    • Strengths-Variety of food, distance, low prices, atmosphere, entertainment
    • Weaknesses-Entertainment costs, low population
    • Opportunities-Expanding if successful, become a franchise
    • Threats-Local restaurants
  • 17. Reference Sheet
    • http://www.virtualrestaurant.com/sample.htm
    • www.census.gov
    • www.nasdaq.com
    • http://www.foodreference.com/html/smallbusinessloans.html
    • http://www.allfoodbusiness.com

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