Social Media for Club Success Talking PointsBeth MacNeil Stinson, DTMSlide 1 CoverSlide 2 Welcome everyone to Using Social Networking for club success. I’d like to first thank our host forarranging this webinar. Tonight we are going to talk about social networking and social media and howyou can begin to explore how to use them in your Toastmasters clubs.Slide 3 We are going to start with two movies from Common Craft that explain social networking andsocial media. These are short movies that explain in plain language what these two internet phenomenaare and start you thinking about how to apply them to Toastmasters.Slide 4 From this video, what is the power of social networks? They reveal hidden connections. What aresome social networks you can think of? Social networking sites: Facebook, LinkedIn, etc.Slide 5 The first video showed us what social networks are. By making connections among peoplevisible, we can leverage those connections to reach a goal. This second video shows how social mediagives people the power to produce video, music, and pictures on the web. It also shows us how fans playa role in deciding what should be findable and popular, and finally the benefits of social media toindividuals and organizations. If you think of Scoopville as Toastmasters, you can begin to see how youmight use social media to benefit your club.Slide 6 Before you get started with social networking and media it’s important to have a club website. Ifyou are using FreeToastHost, you can add links to your social networks easily.Slide 7 Everything you want to do going forward with social networking depends on this address. Writedown the address and the password.Slide 8 Facebook, Twitter, Flickr, Google docs, Google analytics and WordPress all use gmail toauthenticate against. Once you have a gmail account, you can create and then log in to all these things! Iam going to give you an overview of each of these tools and then we’ll talk about creating a plan orstrategy for your club.Slide 9 200 free photos you can share on your website. You can create a slideshow and embed that inyour website. Flickr is an example of a social media resource. You can upload photos, collect contacts,and comment on photos.Slide 10 Youtube is a social media tool. You can upload videos and share them with other people. Peoplecan subscribe to your YouTube Channel in order to see the videos you upload and also to be notifiedwhen you add new content. You can leave feedback and vote on the quality of videos. How many peoplehave heard the phrase “the video went viral on YouTube”? Popular content creates its own tipping pointso that more and more people watch. Content then gets picked up in other media like TV and in thenewspaper. TMI has a YouTube channel that you can subscribe to. You club can create its own YouTubechannel using your gmail account.
Slide 11 This is what a subscription to the TMI channel looks like on our club YouTube page.Slide 12 Twitter is a social networking tool. You join the site and share news and information in 140characters or less with your followers. Twitter works for large organizations that have large networks. Asyou can see from our club twitter account, we only have 12 followers. That means every time I post atweet, 12 people receive it. It’s not very efficient. It can take while to build a Twitter network. But if youlook at the Toastmasters International network, there are 26,567 followers (as of Sunday). Every timeTMI sends a message over 26,000 people receive it.Slide 13 But if you look at the Toastmasters International network, there are 26,567 followers (as ofSunday). Every time TMI sends a message over 26,000 people receive it. That is an efficient way to getnews out to a group. Twitter also works well at events. Groups of people can tweet during the event tothose who cannot attend or are in different sessions. Followers can find and read the tweets based onhow the tweets are constructed.Once you have a twitter account, you can search twitter for tweets on a subject. Twitter is searchablebecause people create hashtags for keywords or topics in their tweets. When there are hashtags in atweet, you can search on the keyword and find content. Tweets have lots of cools links and searching ona topic is often a great way to find the latest news or what people are talking about on particularsubject. During the D36 fall conference for example, the PRO team tweeted using a hashtag of D36Conference. Follows could find all out tweets searching on this word. It’s also possible to create twitterfeed that displays all the tweets using certain hashtags – like a living poster.Slide 14 Lots and lots of people have a Facebook page. Facebook is a social network. You connect withother people by friending them. Facebook can work for small networks and large networks. Facebook isavailable for individuals and organizations. There are two ways your club can use FB – by creating a pageor a group. Pages allow Toastmasters clubs to communicate broadly with people who like them. Theyare created and managed by official representatives.Groups provide a closed space for small groups of people to communicate about shared interests.Anyone can create a group. Which type of FB do you think a club should create? You can type youranswer in chat. This is D36 FB group page.Slide 15 This is TMI FB page. They needed to get a certain number of people to like their page before itbecame public. TMI maintains this page.Slide 16 Meetup is a social network. Anyone can search the public meetings that are posted. You needto be a paying member to post your group’s meetings here. D36 sponsors a Meetup account. Individualsmust join the Districts Meetup Group named National Capital Area Toastmasters in order to participate.Club members could accept a leadership role in meetup and assist in the day to day running of thegroup. At present, the District is providing free membership.Slide 17 You need to join and then you can suggest a meetup. You’ll have to get 2 RSVPs before themeeting is posted.
Slide 18 Social networks and social media work across multiple channels to create and sustain brandawareness. We represent the Toastmasters International brand, but also a District 36 brand and a clubbrand. In any marketing campaign, you want to first create awareness.What is Toastmasters? What is your club? Get people curious.Next you engage people using social media. What is in it for them? Do your pictures, videos, stories getpeople to visit?Then you get people in the door and close the deal to membership. Continue to engage them by addingthem to FB or Twitter or YouTube. Get them to post content and share links.Finally use social networks and media to create brand advocates. Have people tell their stories ofsuccess. Get them to blog, post, like, or tweet about your club and Toastmasters.Slide 19 To do this you have to experiment. In all experiments, what doesn’t work is just as important iswhat does work. Experiment with the different tools so you understand how they work. Start slowly andpick a tool to try after you get a basic understanding of what they can do. You need to become theexpert in your club so you can help others. Get them excited to try social networking.Slide 20 What are your club goals using social networks and social media? How can you leverageToastmasters branding and your club’s brand using social networks and social media? Do you want tomarket your club? If so, who are you targeting? Is social networking a good way to contact your target?Do you want to build membership? What tools are Toastmasters already using? Can you leverage thoseusing social networks? Do you want to share media with others? What do you hope to gain by sharing?Do you want to communicate with your members and have them reach out to their social networks?Creating a plan with your executive council is a great HPL project.Slide 21 Set some goals and a time frame. Examples are:All members post on FB. Members post on YouTube then share. Get other clubs and other toastmastersto watch the movies. Get members to upload photos. Create a hashtag and start tweeting. Have a timeframe so you can understand how long it takes to get established.Slide 22 You’ll need to engage your club members to get them excited about social networking andsocial media. What is in it for them? You can give speeches to present social networking to your club andget manual credit!Slide 23 All social media sites have metrics you can see to measure your success against your goals.Slide 24 The thing about social networking and social media is that it is an ongoing and organic process.If you are going to jump in, you need to stay active and participate. If you discover that this is not the setof tools for you to use to market your club, that’s fine! Maybe all you need is to roll up to a largernetwork like TMI or D36. If social media just isn’t for you, close you accounts instead of letting themlinger inactive.
Slide 25 Here are some resources. Type in “how to” in Google and you’ll get all sorts of media to helpyou use social networking.Slide 26 End slide.