SOCIALMEDIAA GUIDE FOR JOURNALISTSPART 3 OF 4
TODAY’S* TOP SM TOOLS  Twitter      Instagram  Tumblr       YouTube  Pinterest    WordPress  Storify      Facebook...
Example: The Washington Post used Storify as part of its coverage of this news event.
Example: All of the quotes and photos came from Twitter.
STORIFY: WHAT IS IT?A tool that makes it easy to create andupdate a string or stack of items fromvarious sourcesItems can ...
Sign up for Storify (free) at storify.comand make a “Storify” immediately
The icons atthe top enableyou to quickly  find and add    items frompopular social   media sites.
Example:After selecting      YouTube,   a search for          syria (18 March 2012)
STORIFY: BEST USES     Breaking news     Social movements     Internet humor and memes     Reaction stories     Weath...
Weather events provide a good opportunity for using Storify to curate user-generated content.
Image below: From Twitter. At right, note the different kinds of weather stories covered.
By embedding aStorify onyour newsorganization’swebsite, youmaintain yourown brand.Example: The blog ofReuters journalistAn...
De Rosa wrote apersonal accountof how hefollowed theLondon riots(August 2011) viasocial media.Example: The blog ofReuters ...
STORIFYMore than any other tool, Storifyexemplifies curation.
STORIFYMore than any other tool, Storifyexemplifies curation.To use Storify well:Don’t just tell a story—enhancepeople’s u...
STORIFYMore than any other tool, Storifyexemplifies curation.To use Storify well:Don’t just tell a story; enhancepeople’s ...
INSTAGRAM  27 million registered users  iPhone only: 5-star (highest) rating on   iTunes, with 400,000+ reviews  Androi...
A TV REPORTER & INSTAGRAM “Today was a perfect example of how I use Instagram in the field. My goal is to spark interest a...
Two home garages burned in two separate fires that occurredat almost the same time, and within two blocks of each other.
A TV REPORTER & INSTAGRAM “I snapped a picture with my iPhone camera … Then I added the photo to Instagram and shared it o...
Statigram provides a Web-based profile that displays all your Instagram photos.Elizabeth Holmes (above) is a reporter for ...
YOUTUBENBC (the U.S. TV networkwith rights to broadcastthe 2012 Olympics) announcedin March that it willstream its Olympic...
SOCIAL ASPECTS OF YOUTUBE  Search engine        When people hear about a video, they search         on YouTube first   ...
Clear brandingLike and Share                         Number of views                 Favorites and Playlists
Opt-in e-mail alerts for subscribed channels
(January 2012)YOUTUBE FEATURE UPDATES Browse page: Cleaner design; focus on discovering new channels and videos  Most vie...
YouTube Stats(Video Manager)
Perhaps YouTube’sbiggest benefit to newsorganizations:YouTube videos areso easy to embed (share)
“Posted online onMonday [March5], the video hadbeen viewed morethan 80 milliontimes by Fridayafternoon, according to onlin...
The ability to be sharedextends the reachof your videos.
The ability to be sharedextends the reachof your videos.Searchability andlong-term availabilityincrease the numberof views.
WORDPRESS  A robust blogging platform (and more)  Open source: Lots of functionality;   lots of developers  Full-featur...
The New York Times uses WordPress for itsblogs, including the photojournalism blog Lens.
The WordPress “dashboard” makes it easy tomanage comments.
HOW TO USE YOUR BLOG Whichever blogging platform you use, it should be fast and easy to:  Write and upload new posts  Ed...
BEST PRACTICES & TIPS  A blog post should not be the same as a   news article  Comments must be read by the blog’s   aut...
MICRO SITES & WORDPRESSWordPress can also be usedto quickly deploy a “micro site”to aggregate all coverageof a big breakin...
WordPress site about U.S. prisons, produced by graduatestudents in journalism at the University of California, Berkeley.
A story page from the WordPress site “Behind Bars,”demonstrates flexibility in page layouts.
The “Behind Bars” site about U.S. prisons includes a variety ofinteractive features, like this annotated photograph.
OTHER OPTIONSMicro sites are often built with:   Drupal   Joomla   WordPressEach has its own advantages anddisadvantages.
SOCIALMEDIAPresentation by Mindy McAdamsUniversity of Florida, USAmmcadams@jou.ufl.edu
Keep up on the latest news and tipsabout social media and journalists:http://www.scoop.it/t/social-media-and-journalistsFo...
Social Media and Journalists: Part 3
Social Media and Journalists: Part 3
Social Media and Journalists: Part 3
Social Media and Journalists: Part 3
Social Media and Journalists: Part 3
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Social Media and Journalists: Part 3

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Presentation to journalists in Singapore. This part covers Storify, Instagram, YouTube and WordPress. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 3 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.

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  • Parts 1 and 2 are available on SlideShare.
  • The first three were covered in Part 2.
  • Breaking news http://storify.com/poststyle/george-clooney-arrested-at-sudanese-embassy
  • Breaking news http://storify.com/poststyle/george-clooney-arrested-at-sudanese-embassy
  • http://www.medill.craigmnewman.com/2012/02/using-storify-to-report/
  • http://storify.com/create
  • http://storify.com/create
  • http://storify.com/create
  • http://www.poynter.org/how-tos/newsgathering-storytelling/153697/the-5-types-of-stories-that-make-good-storifys/
  • Weather events provide a good opportunity for using Storify to curate user-generated content. http://storify.com/weatherchannel/tornado-outbreak-in-progress
  • Weather events provide a good opportunity for using Storify to curate user-generated content. http://storify.com/weatherchannel/tornado-outbreak-in-progress
  • http://blogs.reuters.com/anthony-derosa/2011/08/11/a-social-media-timeline-of-the-london-riots-2/
  • http://blogs.reuters.com/anthony-derosa/2011/08/11/a-social-media-timeline-of-the-london-riots-2/
  • http://www.poynter.org/how-tos/newsgathering-storytelling/153697/the-5-types-of-stories-that-make-good-storifys/
  • http://lindseymastis.com/2011/12/how-i-used-instagram-while-reporting-on-garage-fires/ http://statigr.am/viewer.php#/user/2961034/ http://lindseymastis.com/about/
  • The photos that Lindsey Mastis uploaded to Instagram. Left: http://statigr.am/viewer.php#/detail/471975018_2961034 Right: http://statigr.am/viewer.php#/detail/472087569_2961034
  • http://lindseymastis.com/2011/12/how-i-used-instagram-while-reporting-on-garage-fires/ http://statigr.am/viewer.php#/user/2961034/
  • Statigram provides a Web-based profile that displays all your Instagram photos. http://statigr.am/ This page: http://statigr.am/eholmeswsj
  • http://gizmodo.com/5891565/youtube-and-nbc-will-livestream-the-entire-summer-2012-olympics-for-free
  • Opt-in e-mail alerts for subscribed channels: This is the e-mail I received (weekly digest).
  • See: http://mashable.com/2012/01/26/youtube-design-updates/ January 2012
  • YouTube Stats
  • https://www.youtube.com/watch?v=Y4MnpzG5Sqc http://online.wsj.com/article/SB10001424052970204781804577271692294533870.html?mod=googlenews_wsjhttp://gigaom.com/2012/03/12/kony2012-new-media-success-story-or-cautionary-tale/
  • http://online.wsj.com/article/SB10001424052970204781804577271692294533870.html?mod=googlenews_wsjHow 'Kony' Clip Caught Fire OnlineThe Wall Street Journal, March 9, 2012NOTE: The measurement firm counts not only the hits on Facebook but also clips uploaded by others (?). “In the instance of the Kony campaign, the main clip has 74 million views on YouTube. The additional 38 million views come from the 750+ clips uploaded by audiences across the web.” http://corp.visiblemeasures.com/news-and-events/blog/bid/79626/Update-Kony-Social-Video-Campaign-Tops-100-Million-Views
  • http://www.socialtechnologyreview.com/articles/wordpress-advantages-and-disadvantages-choosing-wordpress-your-cms-solution
  • The New York Times uses WordPress for its blogs, including the photojournalism blog Lens.
  • WordPress site about U.S. prisons, produced by graduate students in journalism at the University of California, Berkeley. http://berkeley.news21.com/behindbars/
  • WordPress site about U.S. prisons, produced by graduate students in journalism at the University of California, Berkeley.http://berkeley.news21.com/behindbars/desegregation/
  • WordPress site about U.S. prisons, produced by graduate students in journalism at the University of California, Berkeley. http://berkeley.news21.com/behindbars/desegregation/
  • I personally think WP is by far the easiest of the 3 to get up and running. However, it might not allow you to do all the things you want – if the site is ambitious.
  • CONTACT http://mindymcadams.com/
  • Social Media and Journalists: Part 3

    1. 1. SOCIALMEDIAA GUIDE FOR JOURNALISTSPART 3 OF 4
    2. 2. TODAY’S* TOP SM TOOLS  Twitter  Instagram  Tumblr  YouTube  Pinterest  WordPress  Storify  Facebook * This list will change
    3. 3. Example: The Washington Post used Storify as part of its coverage of this news event.
    4. 4. Example: All of the quotes and photos came from Twitter.
    5. 5. STORIFY: WHAT IS IT?A tool that makes it easy to create andupdate a string or stack of items fromvarious sourcesItems can come from Twitter, YouTube, etc.Text can be inserted between items to addcontext, to explainA Storify can be embedded in a blog postor Web page on your own site
    6. 6. Sign up for Storify (free) at storify.comand make a “Storify” immediately
    7. 7. The icons atthe top enableyou to quickly find and add items frompopular social media sites.
    8. 8. Example:After selecting YouTube, a search for syria (18 March 2012)
    9. 9. STORIFY: BEST USES  Breaking news  Social movements  Internet humor and memes  Reaction stories  Weather eventsSource: Poynter.org
    10. 10. Weather events provide a good opportunity for using Storify to curate user-generated content.
    11. 11. Image below: From Twitter. At right, note the different kinds of weather stories covered.
    12. 12. By embedding aStorify onyour newsorganization’swebsite, youmaintain yourown brand.Example: The blog ofReuters journalistAnthony De Rosa.http://blogs.reuters.com/anthony-derosa
    13. 13. De Rosa wrote apersonal accountof how hefollowed theLondon riots(August 2011) viasocial media.Example: The blog ofReuters journalistAnthony De Rosa.http://blogs.reuters.com/anthony-derosa
    14. 14. STORIFYMore than any other tool, Storifyexemplifies curation.
    15. 15. STORIFYMore than any other tool, Storifyexemplifies curation.To use Storify well:Don’t just tell a story—enhancepeople’s understanding of a story.
    16. 16. STORIFYMore than any other tool, Storifyexemplifies curation.To use Storify well:Don’t just tell a story; enhancepeople’s understanding of a story.Never succumb to randomcopy/pasting!
    17. 17. INSTAGRAM  27 million registered users  iPhone only: 5-star (highest) rating on iTunes, with 400,000+ reviews  Android version coming soon  An average of 26 new pictures uploaded every second
    18. 18. A TV REPORTER & INSTAGRAM “Today was a perfect example of how I use Instagram in the field. My goal is to spark interest and start discussions well before the story airs. My updates mention my station, and if I know what time the story will air, I’ll mention that as well.” —Lindsey Mastis, WUSA 9 TV (Washington, D.C.) December 2011
    19. 19. Two home garages burned in two separate fires that occurredat almost the same time, and within two blocks of each other.
    20. 20. A TV REPORTER & INSTAGRAM “I snapped a picture with my iPhone camera … Then I added the photo to Instagram and shared it on Twitter, Facebook, Tumblr, and Foursquare.” —Lindsey Mastis, WUSA 9 TV (Washington, D.C.) December 2011
    21. 21. Statigram provides a Web-based profile that displays all your Instagram photos.Elizabeth Holmes (above) is a reporter for The Wall Street Journal.
    22. 22. YOUTUBENBC (the U.S. TV networkwith rights to broadcastthe 2012 Olympics) announcedin March that it willstream its Olympics coveragelive via YouTube.* * But not on YouTube.com
    23. 23. SOCIAL ASPECTS OF YOUTUBE  Search engine  When people hear about a video, they search on YouTube first  Subscription updates  Like and Share  Favorites and Playlists  Comments
    24. 24. Clear brandingLike and Share Number of views Favorites and Playlists
    25. 25. Opt-in e-mail alerts for subscribed channels
    26. 26. (January 2012)YOUTUBE FEATURE UPDATES Browse page: Cleaner design; focus on discovering new channels and videos  Most viewed videos (everyone)  Recommendations: Based on your past viewing habits Video Manager:  Search history (helps you find previously viewed)  Analytics (your viewers)  Sort by “Most Viewed”; see like/dislike stats
    27. 27. YouTube Stats(Video Manager)
    28. 28. Perhaps YouTube’sbiggest benefit to newsorganizations:YouTube videos areso easy to embed (share)
    29. 29. “Posted online onMonday [March5], the video hadbeen viewed morethan 80 milliontimes by Fridayafternoon, according to onlinemeasurement firmVisible MeasuresCorp. …“By Fridayafternoon, Invisible Children hadmore than 380,000Twitter followersand more than 2.5million Facebookfans.” Text: The Wall Street Journal, March 9, 2012
    30. 30. The ability to be sharedextends the reachof your videos.
    31. 31. The ability to be sharedextends the reachof your videos.Searchability andlong-term availabilityincrease the numberof views.
    32. 32. WORDPRESS  A robust blogging platform (and more)  Open source: Lots of functionality; lots of developers  Full-featured comment moderation  Full-featured spam filtering  Multiple WordPress sites can be added to your domain
    33. 33. The New York Times uses WordPress for itsblogs, including the photojournalism blog Lens.
    34. 34. The WordPress “dashboard” makes it easy tomanage comments.
    35. 35. HOW TO USE YOUR BLOG Whichever blogging platform you use, it should be fast and easy to:  Write and upload new posts  Edit or update posts  Moderate comments  Register users  Eliminate spam
    36. 36. BEST PRACTICES & TIPS  A blog post should not be the same as a news article  Comments must be read by the blog’s author  Some (not all) comments deserve a reply  “Broken windows” invite vandalism  Your blog readers are a great resource; don’t waste it
    37. 37. MICRO SITES & WORDPRESSWordPress can also be usedto quickly deploy a “micro site”to aggregate all coverageof a big breaking story ora long-term ongoing issue.(It’s not just for blogs.)
    38. 38. WordPress site about U.S. prisons, produced by graduatestudents in journalism at the University of California, Berkeley.
    39. 39. A story page from the WordPress site “Behind Bars,”demonstrates flexibility in page layouts.
    40. 40. The “Behind Bars” site about U.S. prisons includes a variety ofinteractive features, like this annotated photograph.
    41. 41. OTHER OPTIONSMicro sites are often built with:  Drupal  Joomla  WordPressEach has its own advantages anddisadvantages.
    42. 42. SOCIALMEDIAPresentation by Mindy McAdamsUniversity of Florida, USAmmcadams@jou.ufl.edu
    43. 43. Keep up on the latest news and tipsabout social media and journalists:http://www.scoop.it/t/social-media-and-journalistsFollow these sources on Twitter for updateson the social media universe:@NiemanLab@mashable
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