Blogging for Journalism Mindy McAdams University of Florida

“ We’re in a battle every day for traffic. People are very, very sporadic on how they use the Web and the sites they go to.” Jim Brady, vice president and executive editor, washingtonpost.com (AP report, Oct. 5, 2007)

Washingtonpost.com has about 80 blogs . Sports and religion blogs have proved popular with readers. AP report, Oct. 5, 2007. Attributed to Jim Brady, vice president and executive editor, washingtonpost.com

“ The right question is, ‘How can I spend more time with my blog?’ … Rather than assume that blogging is an add-on … taking away time from ‘serious’ journalism, how about treating it as journalism itself ?” John Robinson, editor, News & Record, Greensboro, N.C.

Robinson usually posts to his blog once a day, every weekday.

“ Every journalist group I’ve spoken with about blogging has stopped short when I say we don’t edit our staff blogs. The editors are more concerned about libel than about the proper use of it’s and its. But editing is editing. No good copy editor would stop at editing only for typos and grammar.” John Robinson, editor, News & Record, Greensboro, N.C.

Why staff blogs need not be edited Editing slows the process. Editing promotes uniformity and conformity . [Hmm, bad for blogging.] Trust your staff. Journalists know what libel is, what bad taste is. The cultures of the Web and the newspaper are different . John Robinson, editor, News & Record, Greensboro, N.C.

Editing slows the process.

Editing promotes uniformity and conformity . [Hmm, bad for blogging.]

Trust your staff. Journalists know what libel is, what bad taste is.

The cultures of the Web and the newspaper are different .

Gutierrez spends about three hours a day, most days, on her blog. That includes writing, editing and monitoring the comments. It also takes time to research all the links she includes. Bridget Gutierrez is an education reporter and blogger for The Atlanta Journal-Constitution

“ Sometimes it takes 15 minutes. Sometimes, if I’m live-blogging, it takes four hours. Or four days.” Jamie Gumbrecht is a lifestyle columnist and blogger for The Lexington (Ky.) Herald-Leader

Community blogs vs. (?) journalist blogs

Issues we hear about often Comments can be nasty No editor! Shocking! Links to outside sites, and to outside blogs It’s just a column on a Web page I don’t have time to update it No one reads my blog

Comments can be nasty

No editor! Shocking!

Links to outside sites, and to outside blogs

It’s just a column on a Web page

I don’t have time to update it

No one reads my blog

Important questions Are you reading other bloggers (outside your newspaper)? Are you linking out? Are you reading the comments on your blog? Are you responding to comments? What tone do you take in responses?

Are you reading other bloggers (outside your newspaper)?

Are you linking out?

Are you reading the comments on your blog?

Are you responding to comments?

What tone do you take in responses?

Important questions (2) Are there ads on your blog? Are you tracking the stats for your blog? What do the stats tell you? How often do you post? Do you understand SEO for blogs? Is your blog too ugly ?

Are there ads on your blog?

Are you tracking the stats for your blog?

What do the stats tell you?

How often do you post?

Do you understand SEO for blogs?

Is your blog too ugly ?

There are 245 journalist blogs on The CyberJournalist List . (Is yours there?)

Mindy McAdams University of Florida mindymcadams.com Blogging for Journalism