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Competing with Value-Based Companies The Importance of Differentiation and Execution Group 7 Macky Villagarcia Ryan Uy Mar...
Competing with Value-Based Companies <ul><li>Why deliver more for less? </li></ul><ul><li>How do you compete? </li></ul><u...
More for Less
1. Why deliver more for less? Low Prices High Quality hearts and wallets of consumers worldwide
2. How do you compete? <ul><li>Keep cost in line </li></ul><ul><li>Differentiate </li></ul><ul><li>Manage prices effective...
Differentiate <ul><li>areas that give other </li></ul>2. How do you compete? room to maneuver
Execution <ul><li>have effective and efficient process implementation  </li></ul><ul><li>focus on advertising and promotio...
3. Is low-cost operation right for you? <ul><li>Companies should set this up  ONLY  if: </li></ul><ul><ul><li>existing bus...
Competing with Value-Based Companies <ul><li>Why deliver more for less? </li></ul><ul><li>How do you compete? </li></ul><u...
Competing with Value-Based Companies The Importance of Differentiation and Execution Group 7 Macky Villagarcia Ryan Uy Mar...
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Competing with Value-Based Companies - Revised

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  • These are some examples of value-based companies that offer high quality goods and services at low prices
  • Companies offering the powerful combination of low prices and high quality are capturing the hearts and wallets of cunsumers all over the world
  • To compete effectively with value based rivals, companies must be able to successful differentiate themselves from the rest. This is because in a value based competition, consumer expectations regarding price and quality have changed. --- Focus on areas where value-based companies’ business models give other companies to maneuever.
  • Execution plays a key role especially in terms of prices and cost. It would be difficult to challenge value leaders on their own terms, this sometimes there is a need to downplay or abandon some target markets. Overall there is a need to create a synergy with all aspects of business operations to be more competitive and innovative.
  • Low-cost operation must be designed and launched to be a moneymaker in its own right, not just as a defensive play.
  • Transcript of "Competing with Value-Based Companies - Revised"

    1. 1. Competing with Value-Based Companies The Importance of Differentiation and Execution Group 7 Macky Villagarcia Ryan Uy Maritess Velez Macy Yuan Marketing Management 6 Aug 2010
    2. 2. Competing with Value-Based Companies <ul><li>Why deliver more for less? </li></ul><ul><li>How do you compete? </li></ul><ul><li>Is low-cost operation right for you? </li></ul>
    3. 3. More for Less
    4. 4. 1. Why deliver more for less? Low Prices High Quality hearts and wallets of consumers worldwide
    5. 5. 2. How do you compete? <ul><li>Keep cost in line </li></ul><ul><li>Differentiate </li></ul><ul><li>Manage prices effectively </li></ul><ul><li>Execution </li></ul>
    6. 6. Differentiate <ul><li>areas that give other </li></ul>2. How do you compete? room to maneuver
    7. 7. Execution <ul><li>have effective and efficient process implementation </li></ul><ul><li>focus on advertising and promotional initiatives </li></ul><ul><li>may need to downplay / abandon target market </li></ul>2. How do you compete?
    8. 8. 3. Is low-cost operation right for you? <ul><li>Companies should set this up ONLY if: </li></ul><ul><ul><li>existing businesses would be more competitive </li></ul></ul><ul><ul><li>new businesses will have more advantages </li></ul></ul>
    9. 9. Competing with Value-Based Companies <ul><li>Why deliver more for less? </li></ul><ul><li>How do you compete? </li></ul><ul><li>Is low-cost operation right for you? </li></ul>
    10. 10. Competing with Value-Based Companies The Importance of Differentiation and Execution Group 7 Macky Villagarcia Ryan Uy Maritess Velez Macy Yuan Marketing Management 6 Aug 2010
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