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  • 3D displays: At the beginning of 2010, many companies lunched their 3D displays. For example, Samsung and ViewSonic both combined the latest NVIDIA 3D Stereo technology to introduce a new 3D LCD Monitor,respectively. 3D TVs: Sony 3D TV •LX900 series    built-in 3D sync transmitter with two pairs of active shutter glasses •HX80R series    3D compatible with built in Blu-ray Disc Drive/HDD and LED backlight all-in-one
  • 3D Mobile: Released in South Korea in March, Samsung's W960 mobile phone comes with 3-D video content, generated by Dynamic Digital Depth that can be viewed without special glasses. Dynamic Digital Depth expects that its software to convert 2-D games to 3-D on the fly will be built into phones within the next two years.  3D movies: The growth in 3D media is allowing cinema to enjoy its best period, with proving grown-up 3D movies such as Avatar, Alice in wonderland, Shrek Forever After.
  • 3D videos: Amid the excitement of the 2010 FIFA World Cup™, Sony supports FIFA’s production of never-seen-before 3D coverage of the thrilling action of 25 games from South Africa, by using its state-of-the-art 3D technologies. In addition to awesome goalmouth action and the colorful facial expressions of players, this coverage is delivering to people around the world a 3D experience of the dreams, thrills and joy generated by football. 3D games: The Nintendo 3DS is an upcoming  portable game console  by  Nintendo , which can produce " 3D  effects without the need for any special glasses" via a process called  autostereoscopy . It will be released in Japan on February 26, 2011 for ¥25,000, and will succeed the  Nintendo DS  series of handhelds, [6] which primarily shares the handheld console market with  Sony 's  PSP  (PlayStation Portable).
  • For example, Samsung, one of the biggest names in the field of consumer electronics, introduced its own line of 3D enabled televisions at the held Consumer Electronics Show this year. Just recently, Samsung released the prices of its 3D television series which includes the LED 7000 Series, that has a starting price tag of $1,999, along with the LCD 750 Series and the Plasma 7000/8000 Series that are a lot more expensive than the LED 7000 series.
  • Benefit: With the runaway success of the 3d craze with films such as Avatar and Up, as well as other blockbusters, many television manufacturers are beginning to develop home 3d televisions so the general public can enjoy that immersive experience in the comfort of home. From 3d sports to high quality movies, you'll be able to put yourself in the film or game, as long as you pick the right unit. Plus, a person feel like you are truly part of the motion.
  • The transforming power of science and technology within the evolving knowledge society is linked to growing ethical problems. Techno ethics denotes a broad range of ethical issues revolving around technology—from specific areas of focus affecting professionals working with technology to broader social, ethical, and legal issues concerning the role of technology in society and everyday life. Nanotechnology may copy physical objects and end material scarcity while redefining the concept of property. Autonomous robots will spark debate over liability and their legal status. The exploration of space will pose new questions of property and legal jurisdiction.
  • Some viewers may experience an epileptic seizure or stroke when exposed to certain flashing images or lights contained in certain television pictures or video games. Viewing in 3D mode may also cause motion sickness, perceptual after effects, disorientation, eye strain, and decreased postural stability. We do not recommend watching 3D if you are in bad physical condition, need sleep or have been drinking alcohol. Watching TV while sitting too close to the screen for an extended period of time may damage your eyesight. Watching TV while wearing 3D Active Glasses for an extended period of time may cause headaches or fatigue. Wearing the 3D Active Glasses for any other purpose , may physically harm you or weaken your eyesight.

Transcript

  • 1. Emerging Technology: The 3D Experience Group 5 Macky Villagarcia Martin Reyes Michelle Zhou Steven Suiki Winnie Ren Sanaz Sadeghi 13 Dec 2010
  • 2. Emerging Technology: The 3D Experience
    • I. Technology Description
    • II. Applications
    • III. Cost-Benefit Analysis
    • IV. Ethical Implications
    • V. Nation-Building Implications
  • 3. I. Technology Description
    • Technical Environment
    • B. Trends in the Technology
    • C. SWOT Analysis
  • 4. A. Technical Environment
    • http://www.rocketboom.com/rbtech-3d/
  • 5. A. Technical Environment
    • Optical illusion of Depth
    • Implementation requires 3 elements:
      • rate of projection screen refresh achieve to 120 frames/second
      • infrared signal transmitter
      • pair of 3D stereo glasses to receive the infrared signal
  • 6. B. Trends in the Technology
    • “ 3D has come a long way in the past 100 years we’re now hurtling towards a point where 3D is becoming blended into the very fabric of society. It’s not just about watching 3D content in the cinema anymore as 3D TVs take off. Soon, 3D personal cameras and more new and exciting tools will arrive on the scene expanding the options for consumers and professionals alike. Just like we wake up and see in three dimensions every day. We’ll soon come to expect 3D entertainment to be the norm.” – Buzz Hayes, Sr. VP, Sony’s 3D Technology Center
  • 7. B. Trends in the Technology
    • Anaglyphic plastic 3D glasses
      • With plastic red and cyan glasses
      • Images are made up of 2 color layers, superimposed, but offset with respect to each other to produce a depth effect
    • Polarization
      • 2 images are projected, superimposed, onto the same screen through different polarizing filters
  • 8. B. Trends in the Technology
    • Alternate frame sequencing
      • Alternately displays different perspective for each eye
      • Uses liquid crystal or active shutter glasses
    • Autostereoscopic
      • Current trend
      • Eliminates the eyeglasses & present the depth as it is
      • Initially developed by Sharp
  • 9.
    • DFD / Depth-Fused 3D
      • New technology that doesn’t use special glasses
      • NTT
        • Japanese company
        • uses the principle of illusion to develop the three-.dimensional image technology
    • Other devices will also start using 3D technology
      • Desktop monitors, mobile phones, PDA, etc
    B. Trends in the Technology
  • 10. C. SWOT Analysis
    • THREATS
    • Leakage of critical information
    • Piracy of employees
    • Fast-phased technological environment – can be easily phased out
    • OPPORTUNITIES
    • Technology on the rise
    • Technology trigger (booming)
    • Improving economy
    • Industry competition
    • Publicity
    • WEAKNESSES
    • Costly
    • Slow development of underlying technology
    • STRENGTHS
    • Unique experience (realistic feel)
    • Companies producing 3D flat displays are well-known in the industry such as Sony and Toshiba
    • Partnerships – with movie industry
    • Wide coverage of technology
    • Wide array of R&D teams
  • 11. II. Applications
    • Media sector expects increase in future revenue growth by utilizing 3D
    • 3D Displays
      • Samsung and ViewSonic
    • 3D TVs
      • Sony, Samsung, Panasonic, LG, Philips
  • 12.
    • 3D Mobile
      • Samsung W960
      • 3D video content generated by Dynamic Digital Depth
    • 3D Movies
      • 2009 is the peak of 3D movies w/ the release of Avatar
    II. Applications
  • 13.
    • 3D Videos
      • Sony’s coverage of 2010 FIFA World Cup
    • 3D Games
      • Nintendo 3Ds (26 Feb 2011)
    II. Applications
  • 14. III. Cost-Benefit Analysis
    • COST:
      • Applying 3D technology in manufacturing is costly, which will then result to high-rocketing retail prices of 3D panel displays.
  • 15. III. Cost-Benefit Analysis
  • 16.
    • BENEFIT
      • 3D televisions are being developed so the general public can enjoy the immersive experience at home.
      • You feel you are part of the motion
    III. Cost-Benefit Analysis
  • 17. IV. Ethical Implications
    • Developing 3D body measurement and body scan
      • Used to increase safety measures
      • Invasive
      • May violate privacy
  • 18.
    • How 3D TV may affect your health
      • May trigger epileptic seizure & stroke
      • May damage eyesight
      • May cause:
        • motion sickness
        • perceptual after effects
        • disorientation
        • eye strain
        • decreased postural stability
    IV. Ethical Implications
  • 19. V. Nation-Building Implications
    • Could be used to improve educational materials
      • Would entice students to study more so they could improve their future --- nation’s future.
    • Could help other fields – architecture, communications, etc.
      • Build more high standard infrastructure
    • Increase GDP
      • Movie, entertainment, IT industries to name a few
  • 20. Emerging Technology: The 3D Experience Group 5 Macky Villagarcia Martin Reyes Michelle Zhou Steven Suiki Winnie Ren Sanaz Sadeghi 13 Dec 2010