Identifying regional strengths, growing your ecosystem

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  • Hello. Gonna do this in English. My Spanish – eh, mas o menos. But for this, I was asked to do this in English. If you have questions…I’ll try to answer. Si tienespreguntas, espreferentequete ask me in ingles. Pero, you can try Spanish. Quizaspoderia translate, quizas no
  • Every city is asking this. World is changing.How do I stay relevant in the 21st century? How do we grow our regional economy? How do we continue to create? Grow? Prosper?
  • Tech bandwagon. Everybody’s on it. Lots of startups out there. Lots of companies doing amazing things in technology.
  • The internet is HUGE.Lots of space out there
  • World increasingly connectedSpace is shrinkingKey to find your strengthsHow to develop cities? Global environment, world-wide recessionEverything is increasingly interconnectedMany industries are dying. NEED TO REINVENT OR STAY ON TOPInvest in your region. Find your strengths. Leverage your legacy, or CHANGE your legacy.
  • Tech growth by region
  • Venture capital by region
  • Twitter, Flicker == can reveal our regions.
  • List some outHow do xyz compete? Become more competitive?Competitive differentiation
  • High levelLow level – ways different cities are doing xyzTipsDo some activities
  • High levelLow level – ways different cities are doing xyzTipsDo some activities
  • People like to RANK THINGSDo you see DC here? Nope. How about Guadalajara? Nope. It’s not about who’s the best. It’s about excelling as your own region. It’s about knowing your history,
  • Across the world, and especially in the US, many cities have tried to copy Silicon Valley. Don’t. You can’t. Instead…you must be yourself. You must blaze your own path. You can’t repeat SV. But you can become GDL. So, what are you?
  • For example, Mexico is very capable of farming coffee, but has a poor reputation for the quality and consistency of the coffee they produce. The world is currently booming on specialty coffee. These two factors = new opportunity.
  • Figure out transitionBig city, big industries, changing. Natural strengths
  • What do you do, and have, and have done, well in the past, and what's the (radical) future of those things.
  • Big city, big industries, changing. Natural strengths
  • Big city, big industries, changing. Natural strengths
  • LA: big city, major industries, emerging
  • Image of someone jumping up and down!!!
  • Lots of room to innovateTiming
  • Big city, big industries, changing. Natural strengths
  • LA: big city, major industries, emergingLeveraging tech sectorNatural strengthsLivenation, ticketmaster, rovi
  • LA: big city, major industries, emergingLeveraging tech sectorNatural strengthsMention Ooyala, many many clients in LAREALLY KICKED OFF IN LAST 3 YEARS. SAW OPPORTUNITY. EMBRACED A SUBSECTION.
  • LA: big city, major industries, emergingLeveraging tech sectorNatural strengthsHautelook, Nasty Girl, Daily Candy, etc
  • Big city, big industries, changing. Natural strengths
  • Biggest customer in the world
  • Image of someone running away or boredEntrepreneurs want to TAKE TALENT FROM LEGACY INDUSTRIES AND CHANNEL THEM INTO SOMETHING NEW.
  • Many contractorsLots of wealthMany startups trying to sell to government. USUALLY becomes govt consulting. Mucho dinero. Muyaburrido.
  • Capital intensiveHard to compete
  • Big city, big industries, changing. Subindustries: not involved? How do we get to them?
  • Big city, big industries, changing. Natural strengths
  • Big city, big industries, changing. Subindustries: not involved? How do we get to them?
  • 7of the biggest hotel chains in the world headquartered hereNobody knows
  • 7of the biggest hotel chains in the world headquartered hereNobody knows
  • Input US map with region circled in RED
  • Ohio – recessionHow much did Detroit’s population fall by? 50%?Ohio was the supplier for Detroit. The entire region fell apart economically.
  • Embracing its past. Figured out what they’re good at, imagined the future.
  • Input US map with region circled in REDTechnologiaslimpiasRetos del entorno = challenges of the environment
  • ADD BOEING!Reinvented in the 1980s and 1990s. Tech hub. Adobe, MSFT, Boeing. One of the strongest economies in the US. $100,000 GRP per capita. IT and Aerospace. But, what’s next?
  • Cluster map of technology companies in sustainability sub sectors. Seattle region has a particular strength in Green Buildings and Energy Efficiency.
  • SW Pokhora: This is the heart of the tourism industry in Nepal, a nation largely defined by foreign influence, conquest, and trekking. A SW event focused on tourism & technology is planned here for early June. They are hoping to leverage the disparate and decentralized tourism offices, shops, and companies into something more impactful. 
  • SW Pokhora: This is the heart of the tourism industry in Nepal, a nation largely defined by foreign influence, conquest, and trekking. A SW event focused on tourism & technology is planned here for early June. They are hoping to leverage the disparate and decentralized tourism offices, shops, and companies into something more impactful. 
  • What is Jeddah doing? Find some more pictures
  • Hi Mack,here in Slovakia we have a strong car and steel industry. We have huge factories - Volkswagen, Peugeot, Porsche, Kia, Citroen and the single biggest employer is the steel mill owned by US Steel. I was too thinking about a car industry-oriented SW.Let me know if I can help any further.
  • Huge factories.Volkswagen, Peugeot, Porsche, Kia, Citroen + US SteelEvents – hackathons, Startup Weekends, etc bringing in represenatives from car companies, subject matter experts
  • Plenty of opportunity to disrupt industries!
  • List out 3 frameworksMention varietyConstant evolving perspectivesBe skeptical. But try it.
  • Six leverage points that interact and impact regional growth1) Concentration of industries > Business clusters > Facilitate knowledge spillovers > reduce transit costs > CREATES DENSITY!!!2) Human Capital > Efficient use of labor3) Innovation and Entrepreneurs > Resources > Institutions4) Spatial efficiency > Transport infrastructure? > Distance between businesses, suppliers, workers, consumers 5) Effective government > Regulations > Programs and policies >is the culture good? 6) Informational resources > Access to info > Yelp, Google, Find vacany, job boards, list of existing businesses, contractors, etc
  • Symbiotic. An ecosystem needs all of these. Most ecosystems struggle with some of these.
  • Ad logo
  • Tech; nontech
  • Have summary slides that are translated?
  • Identifying regional strengths, growing your ecosystem

    1. 1. Finding your strengths.Growing your region.@MackKolarich
    2. 2. GDL = AwesomeBut what’s next?
    3. 3. State of entrep
    4. 4. Regions Matter
    5. 5. How do we grow ourregions?
    6. 6. OverviewBig picture• USA Regions• Los Angeles• Washington, DC• Rustbelt / Ohio / Great Lakes• Puget Sound• Other Regions• Nepal• Saudi Arabia• SlovakiaClose-up• Frameworks1) Brookings2) Startup America3) Startup Weekend• Exercise• Apply frameworks to GDL• Conclusion
    7. 7. Outcome:New perspectives on how togrow our regions
    8. 8. Newspapers like rankings. Ignorethem
    9. 9. Don’t copy!
    10. 10. People don’t buy tech.They buy solutions to theirproblems.
    11. 11. For what problems –local, national, or global – isyour region uniquelypositioned to solve?
    12. 12. USA – Stereotypes and Legacies• San Francisco – Tech• Los Angeles = Hollywood• Las Vegas = Gambling• Seattle = Aerospace / IT• Midwest = Farming• Texas = Oil• Great Lakes Region =Manufacturing• DC = Government• NYC = Finance• Boston = Medicine
    13. 13. Find your regional strengths.Obvious and hidden.Then imagine the future.
    14. 14. USA Overview
    15. 15. Los Angeles
    16. 16. Legacy / Strength: Entertainment
    17. 17. Embracing itslegacy…Juay?
    18. 18. Because it’sexciting forentrepreneurs!
    19. 19. Good startup scene
    20. 20. LA Sub Industry: Music
    21. 21. LA Sub Industry: Video• Production Technology• Multi-channel Networks• Streaming platforms• Other video tech
    22. 22. LA Sub Industry: Fashion• Hautelook • Daily Candy • Nasty Girl• 100s of boutique brands, startups, and e-Commerce services
    23. 23. Washington, DC
    24. 24. Legacy / Strength: The U.S. Government
    25. 25. Escaping ourlegacy……because it’s kind ofboringJuay?
    26. 26. 1) Government contracting
    27. 27. 2) Defense
    28. 28. Is that all?NO!
    29. 29. Growing startup scene
    30. 30. DC Sub Industry: Big Data
    31. 31. DC Sub Industry: Hospitality
    32. 32. DC Sub Industry: Geospatial / Maps• 1000s of Geospatialanalysts, engineers working forbig organizations• Very few startups. No GPSentrepreneurs!
    33. 33. Ohio River Valley - Manufacturing
    34. 34. Ohio area -- old
    35. 35. Ohio area – new == 3d printing
    36. 36. Puget Sound Region – IT, Cleantech
    37. 37. Strong region, what’s next?
    38. 38. Oportunidad
    39. 39. Focus• Global expertise in “EnergyEfficiency• 23,000 local jobs inCleantech. 40% in “Energyefficiency”• Retrofitting, greenbuildings, LEED• Fast growing sector
    40. 40. Otras partes del Mundo
    41. 41. Pokhora, Nepal
    42. 42. Embracing Tourism• 100s of tourismshops, offices, andcompanies that don’t talkto each other• Decentralized, noorganization• Lots of potentialNEXT STEP?• Startup Weekend Verticalplanned in June.• Tourism + Tech• Make an impact
    43. 43. Jeddah, Saudi Arabia
    44. 44. Escaping Legacy Looking for opportunity
    45. 45. Slovakia
    46. 46. Embracing strength: Automobiles
    47. 47. What makes an ecosystem?
    48. 48. The Brookings Perspective• Government planning: state, local, and federal governments• A business plan for governments• Economic vision and goals• Market analysis• Strategies• Products & services• Key participants• Financials
    49. 49. The Brookings PerspectiveHumanCapitalInnovation, EntrepreneursEffectiveGovernmentTransportInfrastructureInformationalResourcesBusinessclusters
    50. 50. The StartupAmerica Perspective“We are all responsible for making our community better."• Execute.• Experiment!• Celebrate failure• Think short term (90-120 days) and long-term (10, 15, 20 years)• 4 Quadrants:• Team, Execution, Vibrancy, Celebration
    51. 51. What defines a Startup Ecosystem?• Startups• Talent• Investors• Mentors• Partners• Service Providers
    52. 52. Engage the entire ecosystemStartupMeetupsGovernmentCommunityOrgsStartupsBigcompaniesHigherEducationStartupResourcesCapitalResources
    53. 53. The Startup WeekendPerspective
    54. 54. 1) Inspire yourself or others totake a risk2) Discover: Explore ideas, marketdiscovery3) Founder: Focus. Big step. Littleto no money. Customer validation.4) Startup: small team, seedfunding, iteration.5) Scale: rapid growth, execution6) Champion: Ecosystem leader.Icon. Creates investors.Ciclo de vida del emprendedor
    55. 55. EXERCISE!!!1) Divide in groups2) Each group gets one“framework”3) Apply your framework toGuadalajara or anotherregion4) Identify areas ofstrength, weakness, andideas for improving theregion5) 10 minutes, then eachteam presents
    56. 56. How to leverage?
    57. 57. Traditional, NEXT, Corporate Verticals• Mobile• eGov• 3D printing• Health• Art / film• Education• Food• …
    58. 58. Hackathon.io(Often industry specific)
    59. 59. Recap• The world is shrinking• Regions are focusing• Regional strengths• Embrace? Escape?• Unpack• Building your ecosystem• Many perspectives!• None are perfect• Apply them all• Get others involved• Be a bridge• Events are great• Expos• Intrapreneurs

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