How to Build an Unsuccessful Start-Up
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How to Build an Unsuccessful Start-Up

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Some lessons from starting Collectik.

Some lessons from starting Collectik.

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How to Build an Unsuccessful Start-Up How to Build an Unsuccessful Start-Up Presentation Transcript

  • how to run an unsuccessful startup
  • some lessons
  • practicalities
  • incorporate $1000 corporationcentre.ca
  • domain name $10 godaddy.com
  • hosting $10-50/month dreamhost.com
  • building blocks
  • idea
  • back-end developer
  • designer
  • integrator
  • integrator ≠ designer
  • business plan:
  • is it useful?
  • LESSONS
  • get the core right
  • it will take waaaaaaaaaay longer
  • don't fix it with more
  • fix it with less
  • THE BIG LESSON:
  • CLARITY
    • clarity of: PURPOSE
  • wikipedia: “The free encyclopedia that anyone can edit.”
  • librivox: "LibriVox volunteers records chapters of books in the public domain and publish the audio files on the internet."
  • collectik: “like mixtapes for podcasts”
  • what?
  • problems:
  • what is a mixtape?
  • what is a podcast?
  • what does it do?
  • why do I want to use this?
  • 2. clarity of: LANGUAGE
  • words to avoid:
  • aggregate
  • RSS
  • web 2.0
  • social software
  • social network
  • user-generated content
  • tagging
  • mash-up
  • feeds
  • dynamically generated
  • ruby on rails
  • python
  • good language rule:
  • would hugh’s mum understand?
  • 3. clarity of: PARTICIPATION
  • what does it do for me?
  • right now I use:
  • twitter
  • flickr
  • del.icio.us
  • wikitravel
  • collectik
  • wikipedia
  • blogs (x 5)
  • cursor.org
  • email (x 7)
  • linked-in
  • libirvox
  • apple help forums
  • technorati
  • youtube
  • vox
  • … etc.
  • LESSON:
  • i don't want another social network.
  • i want to solve a problem.
  • if you solve it, you will succeed.
  • maybe.
  • hughmcguire.net