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How to Build an Unsuccessful Start-Up
 

How to Build an Unsuccessful Start-Up

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Some lessons from starting Collectik.

Some lessons from starting Collectik.

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    How to Build an Unsuccessful Start-Up How to Build an Unsuccessful Start-Up Presentation Transcript

    • how to run an unsuccessful startup
    • some lessons
    • practicalities
    • incorporate $1000 corporationcentre.ca
    • domain name $10 godaddy.com
    • hosting $10-50/month dreamhost.com
    • building blocks
    • idea
    • back-end developer
    • designer
    • integrator
    • integrator ≠ designer
    • business plan:
    • is it useful?
    • LESSONS
    • get the core right
    • it will take waaaaaaaaaay longer
    • don't fix it with more
    • fix it with less
    • THE BIG LESSON:
    • CLARITY
      • clarity of: PURPOSE
    • wikipedia: “The free encyclopedia that anyone can edit.”
    • librivox: "LibriVox volunteers records chapters of books in the public domain and publish the audio files on the internet."
    • collectik: “like mixtapes for podcasts”
    • what?
    • problems:
    • what is a mixtape?
    • what is a podcast?
    • what does it do?
    • why do I want to use this?
    • 2. clarity of: LANGUAGE
    • words to avoid:
    • aggregate
    • RSS
    • web 2.0
    • social software
    • social network
    • user-generated content
    • tagging
    • mash-up
    • feeds
    • dynamically generated
    • ruby on rails
    • python
    • good language rule:
    • would hugh’s mum understand?
    • 3. clarity of: PARTICIPATION
    • what does it do for me?
    • right now I use:
    • twitter
    • flickr
    • del.icio.us
    • wikitravel
    • collectik
    • wikipedia
    • blogs (x 5)
    • cursor.org
    • email (x 7)
    • linked-in
    • libirvox
    • apple help forums
    • technorati
    • youtube
    • vox
    • … etc.
    • LESSON:
    • i don't want another social network.
    • i want to solve a problem.
    • if you solve it, you will succeed.
    • maybe.
    • hughmcguire.net