Content with
Purpose
From Search to Conversion
to Lifelong Customer State of Search 2013
https://svpply.com/davidmetnicole...
YOUR
GOAL

is lifelong
customers
http://www.funelf.net/photos/Bro-hug.jpg

@MACKFOGELSON
http://slidesha.re/1aNeuLi

@MACKFOGELSON
It’s not about this

@MACKFOGELSON
Remember 3 things about content
http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg

@MACKFOGELSON
INTEGRATE
All the things
@MACKFOGELSON
Search
CONTENT
Social
Email
OFFLINE
and stuff
See. All the things.

@MACKFOGELSON
BEFORE CONTENT
Comes purpose
@MACKFOGELSON
- GOALS NOT TOOLS FTW -

@MACKFOGELSON
Read this: http://bit.ly/16THIER

@MACKFOGELSON
CONTENT IS A
Reflection of your brand
@MACKFOGELSON
http://slidesha.re/1aNeuLi

@MACKFOGELSON
http://slidesha.re/1aNeuLi

@MACKFOGELSON
http://media-cache-ec0.pinimg.com/originals/a7/89/4f/
a7894f4fdb85746cb490f76feddcfc7b.jpg

@MACKFOGELSON
TOP of FUNNEL
Build awareness with value
@MACKFOGELSON
@MACKFOGELSON
make your money matter video here
<iframe width="560" height="315"
src="/
/www.youtube.com/embed/
85EAQ0yf vfY" frameborde...
http://makeyourmoneymatter.org/

http://makeyourmoneymatter.org/

@MACKFOGELSON
http://makeyourmoneymatter.org/

@MACKFOGELSON
http://makeyourmoneymatter.org/

@MACKFOGELSON
http://makeyourmoneymatter.org/

@MACKFOGELSON
http://makeyourmoneymatter.org/

@MACKFOGELSON
MIDDLE of FUNNEL
An opportunity to connect
@MACKFOGELSON
@MACKFOGELSON
scarecrow video here
<iframe width="420" height="315"
src="/
/www.youtube.com/embed/
lUtnas5ScSE" frameborder="0"
allowful...
Move from
Discovery
to Consideration using
content that connects
with your customer.

@MACKFOGELSON
BOTTOM of FUNNEL
Communicate (cleverly) to convert
@MACKFOGELSON
@MACKFOGELSON
http://www.appsumo.com/failure-games-app/

@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -

@MACKFOGELSON
Would

you rather have the
ABILITY TO FLY
or to become
INVISIBLE?
- APPSUMO FAILURE GAMES APP -

@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -

@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -

@MACKFOGELSON
AFTER the FUNNEL
Be the guide of their experience
@MACKFOGELSON
@MACKFOGELSON
http://mailchimp.com/resources/guides/getting-started-with-mailchimp/

@MACKFOGELSON
http://kb.mailchimp.com/home

@MACKFOGELSON
blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/

@MACKFOGELSON
blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/

@MACKFOGELSON
Your content
serves a higher
purpose
than checking it off the
list of things to do
for your marketing.
http://www.pinteres...
Blog
Links
Guide

www.mackwebsolutions.com/blog

http://bitly.com/bundles/mackwebsolutions/6

http://bit.ly/1bkMNru

@MACK...
Upcoming SlideShare
Loading in...5
×

Content with Purpose: From Search to Conversion to Lifelong Customer

4,577

Published on

Used with purpose, content is a powerful tool that can help you accomplish goals for your business. Strategically use content to engage your customers at ever level of the funnel to bring them from search to conversion to lifelong customer.

Published in: Technology, Business

Content with Purpose: From Search to Conversion to Lifelong Customer

  1. 1. Content with Purpose From Search to Conversion to Lifelong Customer State of Search 2013 https://svpply.com/davidmetnicole.myshopify.com @MACKFOGELSON
  2. 2. YOUR GOAL is lifelong customers http://www.funelf.net/photos/Bro-hug.jpg @MACKFOGELSON
  3. 3. http://slidesha.re/1aNeuLi @MACKFOGELSON
  4. 4. It’s not about this @MACKFOGELSON
  5. 5. Remember 3 things about content http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg @MACKFOGELSON
  6. 6. INTEGRATE All the things @MACKFOGELSON
  7. 7. Search CONTENT Social Email OFFLINE and stuff See. All the things. @MACKFOGELSON
  8. 8. BEFORE CONTENT Comes purpose @MACKFOGELSON
  9. 9. - GOALS NOT TOOLS FTW - @MACKFOGELSON
  10. 10. Read this: http://bit.ly/16THIER @MACKFOGELSON
  11. 11. CONTENT IS A Reflection of your brand @MACKFOGELSON
  12. 12. http://slidesha.re/1aNeuLi @MACKFOGELSON
  13. 13. http://slidesha.re/1aNeuLi @MACKFOGELSON
  14. 14. http://media-cache-ec0.pinimg.com/originals/a7/89/4f/ a7894f4fdb85746cb490f76feddcfc7b.jpg @MACKFOGELSON
  15. 15. TOP of FUNNEL Build awareness with value @MACKFOGELSON
  16. 16. @MACKFOGELSON
  17. 17. make your money matter video here <iframe width="560" height="315" src="/ /www.youtube.com/embed/ 85EAQ0yf vfY" frameborder="0" allowfullscreen></iframe> http://www.youtube.com/ watch?v=85EAQ0yfvfY. Watch this http://bit.ly/19ffQJc @MACKFOGELSON
  18. 18. http://makeyourmoneymatter.org/ http://makeyourmoneymatter.org/ @MACKFOGELSON
  19. 19. http://makeyourmoneymatter.org/ @MACKFOGELSON
  20. 20. http://makeyourmoneymatter.org/ @MACKFOGELSON
  21. 21. http://makeyourmoneymatter.org/ @MACKFOGELSON
  22. 22. http://makeyourmoneymatter.org/ @MACKFOGELSON
  23. 23. MIDDLE of FUNNEL An opportunity to connect @MACKFOGELSON
  24. 24. @MACKFOGELSON
  25. 25. scarecrow video here <iframe width="420" height="315" src="/ /www.youtube.com/embed/ lUtnas5ScSE" frameborder="0" allowfullscreen></iframe> http://www.youtube.com/ watch?v=lUtnas5ScSE Watch this http://bit.ly/1eTt17o @MACKFOGELSON
  26. 26. Move from Discovery to Consideration using content that connects with your customer. @MACKFOGELSON
  27. 27. BOTTOM of FUNNEL Communicate (cleverly) to convert @MACKFOGELSON
  28. 28. @MACKFOGELSON
  29. 29. http://www.appsumo.com/failure-games-app/ @MACKFOGELSON
  30. 30. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON
  31. 31. Would you rather have the ABILITY TO FLY or to become INVISIBLE? - APPSUMO FAILURE GAMES APP - @MACKFOGELSON
  32. 32. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON
  33. 33. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON
  34. 34. AFTER the FUNNEL Be the guide of their experience @MACKFOGELSON
  35. 35. @MACKFOGELSON
  36. 36. http://mailchimp.com/resources/guides/getting-started-with-mailchimp/ @MACKFOGELSON
  37. 37. http://kb.mailchimp.com/home @MACKFOGELSON
  38. 38. blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/ @MACKFOGELSON
  39. 39. blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/ @MACKFOGELSON
  40. 40. Your content serves a higher purpose than checking it off the list of things to do for your marketing. http://www.pinterest.com/pin/13862711326223269/ @MACKFOGELSON
  41. 41. Blog Links Guide www.mackwebsolutions.com/blog http://bitly.com/bundles/mackwebsolutions/6 http://bit.ly/1bkMNru @MACKFOGELSON
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×