Content with Purpose: From Search to Conversion to Lifelong Customer
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Content with Purpose: From Search to Conversion to Lifelong Customer

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Used with purpose, content is a powerful tool that can help you accomplish goals for your business. Strategically use content to engage your customers at ever level of the funnel to bring them from ...

Used with purpose, content is a powerful tool that can help you accomplish goals for your business. Strategically use content to engage your customers at ever level of the funnel to bring them from search to conversion to lifelong customer.

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Content with Purpose: From Search to Conversion to Lifelong Customer Content with Purpose: From Search to Conversion to Lifelong Customer Presentation Transcript

  • Content with Purpose From Search to Conversion to Lifelong Customer State of Search 2013 https://svpply.com/davidmetnicole.myshopify.com @MACKFOGELSON
  • YOUR GOAL is lifelong customers http://www.funelf.net/photos/Bro-hug.jpg @MACKFOGELSON
  • http://slidesha.re/1aNeuLi @MACKFOGELSON
  • It’s not about this @MACKFOGELSON
  • Remember 3 things about content http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg @MACKFOGELSON
  • INTEGRATE All the things @MACKFOGELSON
  • Search CONTENT Social Email OFFLINE and stuff See. All the things. @MACKFOGELSON
  • BEFORE CONTENT Comes purpose @MACKFOGELSON
  • - GOALS NOT TOOLS FTW - @MACKFOGELSON
  • Read this: http://bit.ly/16THIER @MACKFOGELSON
  • CONTENT IS A Reflection of your brand @MACKFOGELSON
  • http://slidesha.re/1aNeuLi @MACKFOGELSON
  • http://slidesha.re/1aNeuLi @MACKFOGELSON
  • http://media-cache-ec0.pinimg.com/originals/a7/89/4f/ a7894f4fdb85746cb490f76feddcfc7b.jpg @MACKFOGELSON
  • TOP of FUNNEL Build awareness with value @MACKFOGELSON
  • @MACKFOGELSON
  • make your money matter video here <iframe width="560" height="315" src="/ /www.youtube.com/embed/ 85EAQ0yf vfY" frameborder="0" allowfullscreen></iframe> http://www.youtube.com/ watch?v=85EAQ0yfvfY. Watch this http://bit.ly/19ffQJc @MACKFOGELSON
  • http://makeyourmoneymatter.org/ http://makeyourmoneymatter.org/ @MACKFOGELSON
  • http://makeyourmoneymatter.org/ @MACKFOGELSON
  • http://makeyourmoneymatter.org/ @MACKFOGELSON
  • http://makeyourmoneymatter.org/ @MACKFOGELSON
  • http://makeyourmoneymatter.org/ @MACKFOGELSON
  • MIDDLE of FUNNEL An opportunity to connect @MACKFOGELSON
  • @MACKFOGELSON
  • scarecrow video here <iframe width="420" height="315" src="/ /www.youtube.com/embed/ lUtnas5ScSE" frameborder="0" allowfullscreen></iframe> http://www.youtube.com/ watch?v=lUtnas5ScSE Watch this http://bit.ly/1eTt17o @MACKFOGELSON
  • Move from Discovery to Consideration using content that connects with your customer. @MACKFOGELSON
  • BOTTOM of FUNNEL Communicate (cleverly) to convert @MACKFOGELSON
  • @MACKFOGELSON
  • http://www.appsumo.com/failure-games-app/ @MACKFOGELSON
  • - APPSUMO FAILURE GAMES APP - @MACKFOGELSON
  • Would you rather have the ABILITY TO FLY or to become INVISIBLE? - APPSUMO FAILURE GAMES APP - @MACKFOGELSON
  • - APPSUMO FAILURE GAMES APP - @MACKFOGELSON
  • - APPSUMO FAILURE GAMES APP - @MACKFOGELSON
  • AFTER the FUNNEL Be the guide of their experience @MACKFOGELSON
  • @MACKFOGELSON
  • http://mailchimp.com/resources/guides/getting-started-with-mailchimp/ @MACKFOGELSON
  • http://kb.mailchimp.com/home @MACKFOGELSON
  • blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/ @MACKFOGELSON
  • blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/ @MACKFOGELSON
  • Your content serves a higher purpose than checking it off the list of things to do for your marketing. http://www.pinterest.com/pin/13862711326223269/ @MACKFOGELSON
  • Blog Links Guide www.mackwebsolutions.com/blog http://bitly.com/bundles/mackwebsolutions/6 http://bit.ly/1bkMNru @MACKFOGELSON