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Social Media & Internet Use In Ghana


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Presentation at US Embassy, Accra in honor of FCC's Commissioner; Mignon L. Clyburn on Nov 18, 2010.

Presentation at US Embassy, Accra in honor of FCC's Commissioner; Mignon L. Clyburn on Nov 18, 2010.

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  • 1. Social Media & Internet Use in Ghana • By Mac-Jordan D. Degadjor @MacJordan
  • 2. A Little bit about me.. • Mac-Jordan D. Degadjor • Blogger & Digital Web Activist & a Geek • Regional Editor – Africa on • Contributing Author – Global Voices Online; • Proud member of the community of extraordinary young achievers between 20 and 30. • Member of the prestigious Ghana Blogging Group; • Two blogs & several articles on Social Media, ICT4D, Local Content Development & Mobile Technology
  • 3.
  • 4. What is social media?
  • 5. Why is Social Media “Social”? • Its platform provides opportunities for people to share opinions, insights, experiences and perspectives in a two-way communication process. • Apart from exchange of ideas and skills, it also allows instantaneous and spontaneous response and reactions from the users. The social interaction is Real, Live, Un-interrupted and Un-edited. • Social Media has overtaken porn as the #1 activity on the Web (source: Huffington Post) • Social Media isn't a fad, it's a fundamental shift in the way we communicate these days.
  • 6. 5 BIGGEST SOCIAL MEDIA Excuses, Myths, Fears • 1. "Social Media is a Waste of time“ •2. "No Return on Investment“ •3. "I don't have any Technical Experience“ •4. "I tried it and it didn't work“ •5. "Social Media is hard work"
  • 7. % of Millennials have joined a social network * (Source: Grunwald Associates National Study- Trendsspotting Blog)
  • 8. Social Media Tools. • User-created text, audio, video and multimedia that are shared in a social environment. The tools use software that permits individuals and groups to create and exchange contents while engaging in peer-to-peer conversations.
  • 9. If Facebook were a country, it would be a the world's 3rd LARGEST. • 1. China • 2. India • 3. Facebook • 4. United States • 5. Indonesia • 6. Brazil • 7. Pakistan • 8. Bangladesh • 9. Nigeria (Source: Facebook)
  • 10. • More than 500 million active users • 50% of active users log on to Facebook in any given day via Mobile/PC • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  • 11. • According to CheckFacebook: The number of people in Ghana (including Expats, legal & illegal migrants) on Facebook is approximately 700,000 active users. • Whiles the number of active users in Nigeria is about 2,102,210. • FACT: People living in Ghana spends a lot of time on the Social Media Platform (Facebook) than those in Nigeria. •Total Number of Online Population on Facebook from Ghana is 79.14% whiles Nigeria with its huge active users have only 21.02% online. •According to InternetWorldStats; Ghana’s internet penetration is at 5.3% with 1,297,000 internet users as of June, 2010. This is a big improvement of last year’s stats of 4.2% with 997,000 of internet users as of June/2009. •What is the causing the difference in the HUGE numbers?
  • 12. Twitter - • About 375,000 NEW users are signing up every day! • 160 million registered users around the world. • Over 90 million Tweets (updates) per day. • Twitter = the easiest network to grow a large audience. • Engage + Interact + Share = earn trust
  • 13. • It has also created a unique entrepreneur. Every user has the ability to be a producer and consumer of information through the platforms. • The dual roles of the target audience have compelled traditional communication practices to adopt and apply the new technology found in New Media. • The magazines, newspapers, television, corporate organizations and radio stations are all joining the bandwagon in ensuring that they don’t lose their audiences who have embraced the phenomena.
  • 14. • In Ghana, some media houses & personalities are also using Social Media to broadcast their news items apart from the normal radio broadcasting. • Other individuals are also using Social Media to push their interests on social/political issues to the masses.
  • 15. Cultural Concepts of Social Media • Social media has eliminated cultural and sociological barriers and pulled down boundaries that separate nations and communities from instant communication. • People from diverse backgrounds closely and socially interact in the platforms without an intermediary’s interruption • 78% of Social Media folks in Ghana trust peer recommendation whiles only 14% trust advertisements
  • 16. My Ghanaian Tech buddies; Ato Kwamena-Appiah & TED Fellow; Henry Addo with Masai folks in Nairobi, Kenya during Maker Faire Africa.
  • 17. Traditional Media Agencies in Ghana • GBC ( Nationwide) • Joy 99.7 FM • Peace 104.3 FM • Radio Universe 105.7 • Yfm 107.9 FM • Volta Premier (Ho) • Melody 91.1 FM (Takoradi) •Skyy Power 93.5 FM (Takoradi) •Radio Justice (Tamale) • Citi 97.3 FM
  • 18. Thanks for your time  Any Questions?