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Mekkora az arcod

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    Mekkora az arcod Mekkora az arcod Presentation Transcript

    • by MediaCom, 00.00.0000What is social media at all? If photo is taken from the MediaCom image bank, enter photo credits here: first name, last name, MediaCom city
    • „Social Media is like a „teen sex‟.Everybody wants to do it. Nobody knows how.When it‟s finally done there‟s a surprise it‟s not better.” Avinash Kaushik, Analytics Evangelist, Google
    • Officially, though, social media is not like „teen sex‟.
    • It‟s also a fancyway to describethe zillions ofconversationspeople arehaving online24/7.
    • Presentation Title Here by MediaCom, 00.00.0000Chaos?Don‟t be scared. :-)
    • Social Media landscape (familiar services in Hungary) Discuss Sharing Social (video, pics, Networks places, docs, etc) Publish Social Social Games Media Collabirative Wikis Tools Microblogging
    • Response time (interaction vs. socialpublising vs. traditional media)
    • Other sharing tools for mobile
    • Why should I care?
    • # Reason 1.Because 3 out of 4 Hungarians use social technology Total of the users who use one of the following tools: networking, discuss, sharing, blogging, collaborative, microblogging, wikis, games
    • # Reason 2.Because 2/3 of the global internet population visit social networks. (Nielsen , Global Faces & Network Places)
    • # Reason 3. Because visiting social sites is now the 4th most popular online activity – ahead of personal email(Nielsen , Global Faces & Network Places)
    • # Reason 4.Because time spent on social networks is growing at 3Xthe overall internet rate, accounting for ~10% allinternet time (Nielsen , Global Faces & Network Places)
    • # Reason 5.Because social media is democratizingcommunications. Big time. „Technology is shifting away from the power of editors, the publishers, the establishment, the media elite. Now its the people who are in control.” Rupert Murdoch
    • Because social media is a force to be reckoned with.
    • Because social mediais like World of MouthOn Steroids
    • Word-of-Mouth is not a new phenomenon In 1940 Paul F. Lazarsfeld discovers the „Two- Step-Flow of Communication‟. Key insight: the media do not influence the majority of people. Most people‟s attitudes and decisions are influenced by opinion leaders in their personal environment. However, opinion leaders are intensive media users.
    • Word-of-Mouth is the key driver for Sales People still believe more in people than in media! Family and Friends 77% TV 66% Newpaper 52% Internet 48% Magazines 40% Radio 31% Special Interest Magazines 24% Books 19% Companies and Insitutions 18% Library 14%
    • Okay, but too many people buzzing aboutsocial media, shall I get clear informations?
    • Let‟s go guys „cause I Let‟s seehaven‟t got too many some majority! time for that social thing... Of course Mr Washington
    • First of all socail media is not free :-(
    • 1. It takes people.
    • 2. It takes technology.
    • 3. It takes time.
    • Some principles in the network reality
    • 1. Less control -Consumers select, avoid, actively comment on your post"The network has its own voice"
    • 2. Focus on business value, everything else is just part of the show1. Choose a good goal.2. Force activity on the consumer.3. Less can be more.
    • 3. Consumers are not stupid! ■ Show them how to make their life better, but listen and pay attention to them. ■ Take account of privacy. ■ Build trust and connection.
    • 4. Change is constant. Adapt!Today, Web 2.0, tomorrow 3.0, and then 4.0Everything changesThe new is more exciting always - Fear of Missing Out
    • 5. Data torelevantinformation,relevantinformationto an activeinformation
    • 6. Just because its‟ digital, it‟s not sure that the most appropriate
    • 7. Understand the power of the term "immediate“Consumers are not waiting, but switching; close, cover it, etcIf the information is not impulsive enough or not fast enough to download - nomatter how good it is - consumers do not open and not waiting for it
    • 8. Subtract, do not disturb!TV spots, billboards, banners -> Can youcite even one of them?Don‟t buy, but look for the consumersattention.
    • 9. Takeadvantage ofthe networkWord of Mouth, viralfilms, blogs, social networks are all possibilities to be exploited
    • 10. Theintegration isbased on theimpact whichis not merely visual Figure out newstuffs , be individual but be consistent
    • +1. Millions of people are creating content for the social webYour competitors Your customers haveare already there been there for a long time
    • Presentation Title Here by MediaCom, 00.00.0000 Social media is not justanother marketing channel, in fact is much more…
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Presentation Title Here by MediaCom, 00.00.0000So here comes what you need to do…
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Stop thinking „campaigns” Presentation Title Here by MediaCom, 00.00.0000Start thinking „conversations”
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Listen! Engage! Measure!
    • Presentation Title Here by MediaCom, 00.00.0000 Let‟ go out!Take part of the social life!
    • Okay guys, let‟sstart!
    • Okay-okay start! But where?Which will be the best for us? Let‟s talk about the servicesfirst, about blogging, tweeting, posting, sharing, etc.
    • Twitter
    • “I love how Twitter confirms my all-too-often-assaulted beliefthat most humans are kind, serious, knowledgeable, tolerantand funny. Let‟s enjoy ourselves, and to hell with those ofyou who don‟t get it!” Stephen Fry, British comedian, TV personality and first ever celebrity Twitterer!More than 5 billion tweets have been posted on Twitter,with around 20 million a day being added, compared with 3million a day in March 2008.
    • Twitter overall ■ It‟s a social networking and microblogging service ■ Enabling its users to send and read other users messages called tweets ■ Tweets are text-based posts of up to 140 characters displayed on the users profile page ■ Tweets are publicly visible by default, however senders can restrict message delivery to their friends list ■ Users may subscribe to other author tweets— this is known as following and subscribers are known as followers ■ As of late 2009, users can follow lists of authors instead of just following individual authors
    • Twitter in (global) numbers
    • Twitter in (global) numbers
    • Twitter in (global) numbers – Gender, education,age http://www.ignitesocialmedia.co m/social-media-stats/2010- social-network-analysis- report/#twitter
    • Facebook
    • Facebook overall■ Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc.■ Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile.■ Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.■ Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.
    • Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- month Facebook in Hungary■ Number of users on Facebook in Hungary: 3 329 000■ Number of male users on Facebook in Hungary: 1 597 920■ Number of female users on Facebook in Hungary: 1 731 080■ Penetration of Facebook in Hungary to population: 33,32 %■ Penetration of Facebook in Hungary to online population: 53,91 %
    • Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- monthFacebook in Hungary
    • Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- monthFacebook in Hungary
    • Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- monthFacebook in Hungary
    • Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- monthFacebook in Hungary – Most popularbrands, media and check-ins
    • Foursquare
    • Foursquare overall■ Foursquare is a location-based social networking website, software for mobile devices. It is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded for "checking in" at venues.■ This service is available to users with GPS-enabled mobile devices, such as iPhones, Android mobile phones and Blackberries.■ Users „check-in” at venues using a mobile website, text messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby. Each check-in awards the user points and sometimes "badges".■ Users can choose to have their check-ins posted on their accounts on Twitter, Facebook or both.■ Users can also earn badges by checking in at locations with certain tags, for check-in frequency or for other patterns such as time of check-in.■ Users can create a "To Do" list for their private use and add "Tips" to venues that other users can read, which serve as suggestions for great things to do, see or eat at the location.
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Presentation Title Hereby MediaCom, 00.00.0000
    • Foursquare in (global) numbers – Gender, education, agehttp://www.ignitesocialmedia.com/social-media-stats/2010-social-network-analysis-report/#twitter
    • Foursquare in local numbersMore than 6000 userPlatforms Share of check-in nb. 80% Budapest57%33% 5% 3%
    • Youtube
    • Youtube overall ■ YouTube is a video-sharing website on which users can upload, share, and view videos. ■ YouTube uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. ■ Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO and other organizations offer some of their material via the site, as part of the YouTube partnership program. ■ Unregistered users may watch videos, and registered users may upload an unlimited number of videos. ■ Videos that are considered to contain potentially offensive content are available only to registered users 18 and older.
    • 412.3 YearsThe length of time it would take to view every YouTube video
    • 100,000,000The number of YouTube videos viewed per day
    • Farmville
    • Farmville overall ■ FarmVille is a farming social network game developed by Zynga. ■ It is available on the social-networking website Facebook and as an App on the Apple iPhone. ■ The game allows members of Facebook to manage a virtual farm by plowing land, planting, growing and harvesting virtual crops, harvesting trees and bushes, and by raising livestock. ■ It has since grown to be the social networks most popular application, with over 62 million active users and over 24.6 million Facebook application fans as of September 2010. ■ Ten percent of all Facebook users play it.
    • Farmville daily page impressions - Global http://www.appdata.com/apps/facebook/102452128776-farmville
    • Farmville daily unique users - Global http://www.appdata.com/apps/facebook/102452128776-farmville
    • Wikipedia
    • Wikipedia overall■ Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation.■ Its 17 million articles (over 3.5 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.■ The name Wikipedia was coined by Larry Sanger and is a portmanteau of wiki (a technology for creating collaborative websites, from the Hawaiian word wiki, meaning "quick") and encyclopedia.
    • Flickr
    • Flickr overall■ Flickr is an image hosting and video hosting website, web services suite, and online.■ In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media.■ In September 2010, it reported that it was hosting more than 5 billion images.
    • Those were well known services all around the world however there are hundreds and thousand of other services.
    • How to use?
    • 1. Learn how to respond
    • 1. Learn how to respond
    • 2. Not every brand can be a love brand. Createcontent for long term! 142 check-in (21st June 2011) 293 593 fans Love brands 435 746 fans 288 541 fans 259 check-in (24th February 2011)
    • 3. Do not move from one fan page to another(they never understand it first) Where do I stay? Or shall I join everywhere?
    • 4. Questions? > Answers. That‟s how it works.Do not forget the power of immediate
    • 5. Do not forget themessage!Target your posts
    • 6. Focus on Content, Not MarketingIf you focus on valuable, high-quality content then that content willdo the marketing for you.
    • 7. Be a ValuableResourceThere‟s a reason its called Social Media,and not Self-Promotional Media.Keep that in mind when you areconsidering what you will post to yoursocial media properties.
    • 8. Thank/answer yourfan by name
    • 9. Cultivate Your Fans, Friends, and FollowersThis is not a “once in a while” activity for any business that really wants tosucceed at social media. It‟s something that should be done daily.
    • 10. Learn from Your “Friends” (In other words,you competitors)The easiest way to beat competitors in the social media marketinggame is to know what your competitors are doing.
    • +1. Measure!
    • Presentation Title Hereby MediaCom, 00.00.0000