Stop thinking up startup ideas
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Stop thinking up startup ideas

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More about startup marketing on http://growthbay.com

More about startup marketing on http://growthbay.com

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Stop thinking up startup ideas Presentation Transcript

  • 1. Stop thinking upstartups ideas... ...kindly asks Maciej Oleksy ;)
  • 2. Few words about meI am a CEO of NK.pl group(Polish social network)Blogs I write:● GrowthBay.com (EN)● ProductLabs.pl (PL)● Antyweb.pl/author/maciejo/ (PL)Products Ive launched and develope:● Fotteria.pl● Meegusto.pl● pigtune.com, zoshka.pl, edu4job.pl
  • 3. "New market" well teach you how to walk on your hands!Creating needs:Existing needs: I need a guy...
  • 4. How to think up startup ideas... "lets add A and B... wow! this C looks really cool !" "we really need to do sth that nobody has ever done before... WOW!" "Ive just read on Techcrunch about that AWESOME new 3D printing technology, so maybe we could..." "maybe we should make a clone?...they just grabbed $35M funding...!" "so... I was just sitting there, looking at a flower and suddenly I came up with this GREAT idea..."
  • 5. How to spot startup opportunities......talk to friends and strangers, read books and newspapers, take photos, do some manual labor, patricipatein social projects. "can you imagine that most IT companies pay 5 times more for task-tracking software, comparing to "all my female friends real cost of this service???" complain that they are too fat:)" "I really want to watch and comment Championship League game with my friends, "tough times, none of my but my wife wont let me out of friends can get a job :(" the house..." "why for so many people skin cancer diagnosis comes too late !?"
  • 6. ...then search for SOLUTIONS!...if more people have this problem or need. C-P-S Method Customer (C) Problem (P) Solution (S) 20-35 years old guys who use "I really want to watch and comment Mobile app for chat sharing in the digital TV platform Championship League game with TV programme context my friends, but my wife wont let me out of the house..." 15-30 years old women who watch "all my female friends complain that Private online coaching service MTV and read fashion magazines they are too fat:)" (concierge) Unemployed uniwersity grads "tough times, none of my friends Online training course, which can get a job :(" guarantees employment opportunities for its graduates (otherwise money back guaranteed) Owners of IT companies that dont "can you imagine that most IT Cloud based task-tracker service for want to overpay for software companies pay 5 times more for companies, that is 3 x cheeper than anymore task-tracking software, comparing what they normally pay for this kind to real cost of this service???" of service/software People who love to sunbath or have "why for so many people skin Moblie app for taking photos of skin some skin related issues cancer diagnosis comes too late !?" marks plus online analysis algorithm that indicates potential danger
  • 7. MVP - do not build a BIG, BRIGHT, SHINY STARTUP... ...before you make sure this is what they REALLY want. Solution What do you want to check? MVP Mobile app for chat sharing in the Will they be inviting friends during HTML5 App implemented ie. on PhoneGap TV programme context the broadcasting of football game? with sport channels EPG inside, plus a "Start Chat" button next to the list of programmes, that gives access to a free chat widget. Next to the chat window "Invite" button (mail/FB/NK). Private online coaching service Will they be answering phone calls? Landing page on unbounce.com with a (concierge) Will they pay after a trial period? simple questionaire about weight loss expectations. Diet and workout plan delivered by e-mail. Follow up by phone. Online training course, which Are they willing to pay x$ for the Landing page with a job advertisment and guarantees employment course? average earnings (i.e. HTMLcoder) plus contact form with a question about how opportunities for its graduates much potential customers are willing to pay (otherwise money back guaranteed) for an online course. Cloud based task-tracker service for Is the price actually important for Landing page with service features companies, that is 3 x cheeper than them? description. Low price / monthly subscripion. what they normally pay for this kind of service/software Moblie app for taking photos of skin Will people be sending photos of Simple mobile app for photo taking plus a marks plus online analysis their skin marks? questionaire that allows to describe specific skin problem. Landing page with algorithm that indicates potential photographs that show skin marks that danger. could potentially indicate skin cancer symptoms.
  • 8. So how do they like your MVP?They dont like it at all:///// ● reasons: poor quality, misleading service or product description, no clear potential in solving the problem. Maybe the scale of a problem was too small? ● what to do: get into the details (interviews) and build a new prototype - start again with previously spotted opportunity in mind.They love it! :)))) ● what to do: ask them if theyre willing to pay x$ for a full Premium version? ○ nobody is willing to pay: try to redefine benefits ○ 10-30% are willing to pay: start building full version, but think about funding source diversification (i.e.financial involvement of other partners?) ○ >50% are willing to pay: .......................................... GET A LOAN AND START BUILDING NOW! :)
  • 9. Whats next ?Youve been watching the world carefully in order to spotOPPORTUNITIES for your product.......now take a closer look at your users, in order to spotsome opportunities to provide even better service!AB tests, usability, support, community management, conversion optimalization, customeraquisition...
  • 10. Thats all :) questions, comments?Please visit GrowthBay.com Thanks for help: Paulina Hernandez (busyhands.pl), Daniel Chećko