INNSCORVALENTINE’S PROPOSAL   “LOVE-a-DELIVERY”
THE LOVE A DELIVERY CAMPAIGN“This Valentine’s, prepare for special love delivered               straight to the heart”
Objectives Increase Innscor’s meal orders in February Strengthen brand visibility Increase uptake of dial-a-delivery se...
• Heart shaped pizza• Custom made pizza special   delivery with flowers and   custom message to your   loved one• Special ...
INNSCOR….Love-a-delivery formMake a special Pizza for your loved one, we will deliver it.      Toppings                   ...
“Flamed chicken for my flame”• Special wrapping and delivery of chicken  combo…with flowers
Special offer for chicken inn – 2 wings for the price of 1                                                             7
Special flavoredice cream for your              love                     8
Mechanic   Innscor customers will be rewarded for posting most    creative and original love lines on the dial-a-delivery...
Prizes Meal vouchers Candle light dinner for two at selected Galitos outlets Safaricom Airtime                         ...
BudgetSpecial Pizza tab and form     85,000 Promotion and managementof campaign                    200,000                ...
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Innscor vals proposal

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Innscor vals proposal

  1. 1. INNSCORVALENTINE’S PROPOSAL “LOVE-a-DELIVERY”
  2. 2. THE LOVE A DELIVERY CAMPAIGN“This Valentine’s, prepare for special love delivered straight to the heart”
  3. 3. Objectives Increase Innscor’s meal orders in February Strengthen brand visibility Increase uptake of dial-a-delivery serviceThe big theme…Give customers a chance to ‘make’ their own pizzaby adding preferred toppings via an online ordersystem.Have special meals delivered to their loved ones ina special way
  4. 4. • Heart shaped pizza• Custom made pizza special delivery with flowers and custom message to your loved one• Special delivery with option of adding a flower• Extra fee can be charge for the special order
  5. 5. INNSCOR….Love-a-delivery formMake a special Pizza for your loved one, we will deliver it. Toppings Add Pepperoni → Beef → Bacon Ham Chicken → Sweetcorn → Mince Pineapple → Total Shs Message: From: To: Order
  6. 6. “Flamed chicken for my flame”• Special wrapping and delivery of chicken combo…with flowers
  7. 7. Special offer for chicken inn – 2 wings for the price of 1 7
  8. 8. Special flavoredice cream for your love 8
  9. 9. Mechanic Innscor customers will be rewarded for posting most creative and original love lines on the dial-a-delivery FB page Allow fans to upload ‘couple photos’ on Facebook– cutest couple voted by fans get a prize On air promotions by presenters Presenters to pick every 14th post/tweet for chance to win prize Change the dial a delivery icon on Facebook page (i.e merge the love theme with delivery… 9
  10. 10. Prizes Meal vouchers Candle light dinner for two at selected Galitos outlets Safaricom Airtime 10
  11. 11. BudgetSpecial Pizza tab and form 85,000 Promotion and managementof campaign 200,000 Total 285,000 + VAT 11

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