Innscor vals proposal
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Innscor vals proposal

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Innscor vals proposal Presentation Transcript

  • 1. INNSCORVALENTINE’S PROPOSAL “LOVE-a-DELIVERY”
  • 2. THE LOVE A DELIVERY CAMPAIGN“This Valentine’s, prepare for special love delivered straight to the heart”
  • 3. Objectives Increase Innscor’s meal orders in February Strengthen brand visibility Increase uptake of dial-a-delivery serviceThe big theme…Give customers a chance to ‘make’ their own pizzaby adding preferred toppings via an online ordersystem.Have special meals delivered to their loved ones ina special way
  • 4. • Heart shaped pizza• Custom made pizza special delivery with flowers and custom message to your loved one• Special delivery with option of adding a flower• Extra fee can be charge for the special order
  • 5. INNSCOR….Love-a-delivery formMake a special Pizza for your loved one, we will deliver it. Toppings Add Pepperoni → Beef → Bacon Ham Chicken → Sweetcorn → Mince Pineapple → Total Shs Message: From: To: Order
  • 6. “Flamed chicken for my flame”• Special wrapping and delivery of chicken combo…with flowers
  • 7. Special offer for chicken inn – 2 wings for the price of 1 7
  • 8. Special flavoredice cream for your love 8
  • 9. Mechanic Innscor customers will be rewarded for posting most creative and original love lines on the dial-a-delivery FB page Allow fans to upload ‘couple photos’ on Facebook– cutest couple voted by fans get a prize On air promotions by presenters Presenters to pick every 14th post/tweet for chance to win prize Change the dial a delivery icon on Facebook page (i.e merge the love theme with delivery… 9
  • 10. Prizes Meal vouchers Candle light dinner for two at selected Galitos outlets Safaricom Airtime 10
  • 11. BudgetSpecial Pizza tab and form 85,000 Promotion and managementof campaign 200,000 Total 285,000 + VAT 11