Uploaded on

What if mobile technology could encourage a sunscreen habit? Safe Ears uses text messaging to facilitate healthy behavior change by applying the principles of the Fogg Behavior Model.

What if mobile technology could encourage a sunscreen habit? Safe Ears uses text messaging to facilitate healthy behavior change by applying the principles of the Fogg Behavior Model.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Good work overall. I'll respond in more details soon (or Akshay will).

    (Disclosure: Of course I'm biased because you refer to my work. Did a good job of that!)

    BJ
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Safe Ears: What if mobile tech could encourage a sunscreen habit? Andrew Hershberger Stanford University http://habits.stanford.edu
  • 2. Safe Ears
    • Simple:
      • Carry a bottle of sunscreen in your bag.
      • Receive a text message every morning at 11 AM.
      • Immediately apply some sunscreen to your ears.
    Andrew Hershberger Stanford University
  • 3. Safe Ears
    • Simple:
      • Carry a bottle of sunscreen in your bag.
      • Receive a text message every morning at 11 AM.
      • Immediately apply some sunscreen to your ears.
    • Possible:
      • Five volunteers participated in a ten-day trial of Safe Ears.
      • Each participant used sunscreen more often during the trial than before the trial started.
    Green: Applied sunscreen to ears Red: Did not apply sunscreen Andrew Hershberger Stanford University
  • 4. Safe Ears
    • Simple:
      • Carry a bottle of sunscreen in your bag.
      • Receive a text message every morning at 11 AM.
      • Immediately apply some sunscreen to your ears.
    • Possible:
      • Five volunteers participated in a ten-day trial of Safe Ears.
      • Each participant used sunscreen more often during the trial than before the trial started.
    Why did it work? Andrew Hershberger Stanford University
  • 5. The Theory
    • According to the Fogg Behavior Model people must:
      • be sufficiently motivated ,
      • have adequate ability , and
      • receive a trigger
    • for a behavior to occur.
    Source: BJ Fogg, Ph.D. For more info visit http://behaviormodel.org Andrew Hershberger Stanford University
  • 6. The Application Andrew Hershberger Stanford University Trigger Ability Motivation
      • The text message served as the trigger: an instruction that now is the time to apply sunscreen.
      • The trigger was well-timed: just before eating lunch outside in the sun and while the participants had access to sunscreen.
      • Each volunteer was offered a new bottle of sunscreen to carry in their bag.
      • Having sunscreen at hand when the text was received made it easy to perform the behavior – an increase in ability.
      • Applying sunscreen only to the ears made the action fast to perform – a second increase in ability.
      • Graduate students who eat lunch outdoors at an on-campus café were invited to volunteer because they sat in the sun at lunch, giving them reason to need sunscreen.
      • Potential participants were not pressured to participate, increasing the chances that they were already highly motivated to apply sunscreen – in four out of five cases, they were.
  • 7. What about habits? Green: Applied sunscreen to ears Red: Did not apply sunscreen Participants 1, 2, and 4 said they want to make sunscreen a habit. With the help of Safe Ears, participants 2 and 4 made incredible progress, moving from 0 to 3.5 and from 1 to 6.3 applications per week! The Fogg Behavior Grid argues that one step on the way to a long-term habit is just performing the behavior the first time. Another step is performing the behavior regularly for a finite length of time. This means that participants 2 and 4 have moved at least one step closer to forming a habit. See http://behaviorgrid.org for more info. Andrew Hershberger Stanford University
  • 8. Wrapping Up
      • Certain habits can be tough to start.
      • Safe Ears demonstrates that by applying the principles of the Fogg Behavior Model, mobile technologies (in this case texting) can be used to make habit formation easier.
      • For more information about habits, please visit us at http://habits.stanford.edu
    Andrew Hershberger Stanford University