0
SOCIAL MEDIA IN THE   WORKPLACE     Personal to Public
KIAR OLSONDirector of New Media & Bacon Lover              Element         @macdesign13    macdesign13.wordpress.com      ...
WHAT IS SOCIAL MEDIA?
WHAT IS SOCIAL MEDIA?The best way to define social media is to breakit down. Media is an instrument oncommunication, like a...
TYPES OF SOCIAL MEDIA twitter   facebook    youtube     Flickr    LinkedIn myspace   delicious   Pinterest WordPress   Blo...
HOW DO I KNOW?
BUSINESS OR PERSONAL?
BUSINESS OR PERSONAL?• Should   you keep separate profiles for business and personal use?
BUSINESS OR PERSONAL?• Should   you keep separate profiles for business and personal use?• Should   I follow back everyone ...
BUSINESS OR PERSONAL?• Should   you keep separate profiles for business and personal use?• Should   I follow back everyone ...
BUSINESS OR PERSONAL?• Should   you keep separate profiles for business and personal use?• Should   I follow back everyone ...
BUSINESS OR PERSONAL?• Should   you keep separate profiles for business and personal use?• Should   I follow back everyone ...
DO EMPLOYERS CHECK?       2010 Jobvite Social Recruiting Survey
DO EMPLOYERS CHECK?• Will     my employer or future employer check out my social media profiles?                       2010...
DO EMPLOYERS CHECK?• Will     my employer or future employer check out my social media profiles?• YES!   92% will!         ...
NOT A GOOD IDEA TO POST
NOT A GOOD IDEA TO POST
RULES TO FOLLOW
RULES TO FOLLOW1. Never post anything that you would feeluncomfortable discussing in the lunchroom atwork. I often go furt...
RULES TO FOLLOW1. Never post anything that you would feeluncomfortable discussing in the lunchroom atwork. I often go furt...
RULES TO FOLLOW1. Never post anything that you would feeluncomfortable discussing in the lunchroom atwork. I often go furt...
RULES TO FOLLOW1. Never post anything that you would feel                          4. Promote the good. Now start posting ...
RULES TO FOLLOW1. Never post anything that you would feel                          4. Promote the good. Now start posting ...
RULES TO FOLLOW1. Never post anything that you would feel                          4. Promote the good. Now start posting ...
RULES TO FOLLOW  http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/
RULES TO FOLLOW7. Be considerate when you are posting things.Don’t set out to try and embarrass your friends. It may befun...
RULES TO FOLLOW7. Be considerate when you are posting things.Don’t set out to try and embarrass your friends. It may befun...
RULES TO FOLLOW7. Be considerate when you are posting things.Don’t set out to try and embarrass your friends. It may befun...
RULES TO FOLLOW7. Be considerate when you are posting things.Don’t set out to try and embarrass your friends. It may befun...
RULES TO FOLLOW7. Be considerate when you are posting things.                               11. Don’t disclose personal in...
RULES TO FOLLOW7. Be considerate when you are posting things.                               11. Don’t disclose personal in...
RESOURCES
RESOURCES• Hootsuite.com                    • SocialMention.com Manage multiple SM outlets         Track your social media...
EMERGENCY PLANS
EMERGENCY PLANS• Look   at the problem
EMERGENCY PLANS• Look   at the problem• Accentuate   the positive
EMERGENCY PLANS• Look   at the problem• Accentuate    the positive• Directly   deal with the issue
EMERGENCY PLANS• Look    at the problem• Accentuate    the positive• Directly   deal with the issue• Don’t   wait for time...
EMERGENCY PLANS• Look    at the problem• Accentuate    the positive• Directly   deal with the issue• Don’t   wait for time...
EMERGENCY PLANS• Look    at the problem           • Look   at your options• Accentuate    the positive• Directly   deal wi...
EMERGENCY PLANS• Look    at the problem           • Look   at your options• Accentuate    the positive        • Delete   c...
EMERGENCY PLANS• Look    at the problem           • Look   at your options• Accentuate    the positive        • Delete   c...
EMERGENCY PLANS• Look    at the problem           • Look   at your options• Accentuate    the positive        • Delete   c...
KIAR OLSONDirector of New Media & Bacon Lover              Element         @macdesign13    macdesign13.wordpress.com      ...
Upcoming SlideShare
Loading in...5
×

Social Media in the Workplace - Current 4-12

173

Published on

You only have one reputation. Make sure you are monitoring it on the web and in your social media feeds.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
173
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "Social Media in the Workplace - Current 4-12"

    1. 1. SOCIAL MEDIA IN THE WORKPLACE Personal to Public
    2. 2. KIAR OLSONDirector of New Media & Bacon Lover Element @macdesign13 macdesign13.wordpress.com goelement.com #SocMedAtWork
    3. 3. WHAT IS SOCIAL MEDIA?
    4. 4. WHAT IS SOCIAL MEDIA?The best way to define social media is to breakit down. Media is an instrument oncommunication, like a newspaper or a radio, sosocial media would be a social instrument ofcommunication.
    5. 5. TYPES OF SOCIAL MEDIA twitter facebook youtube Flickr LinkedIn myspace delicious Pinterest WordPress Blogger
    6. 6. HOW DO I KNOW?
    7. 7. BUSINESS OR PERSONAL?
    8. 8. BUSINESS OR PERSONAL?• Should you keep separate profiles for business and personal use?
    9. 9. BUSINESS OR PERSONAL?• Should you keep separate profiles for business and personal use?• Should I follow back everyone who sends me a request?
    10. 10. BUSINESS OR PERSONAL?• Should you keep separate profiles for business and personal use?• Should I follow back everyone who sends me a request?• Can I have to many followers?
    11. 11. BUSINESS OR PERSONAL?• Should you keep separate profiles for business and personal use?• Should I follow back everyone who sends me a request?• Can I have to many followers?• Should I post photos or video?
    12. 12. BUSINESS OR PERSONAL?• Should you keep separate profiles for business and personal use?• Should I follow back everyone who sends me a request?• Can I have to many followers?• Should I post photos or video?• Should I post my resume?
    13. 13. DO EMPLOYERS CHECK? 2010 Jobvite Social Recruiting Survey
    14. 14. DO EMPLOYERS CHECK?• Will my employer or future employer check out my social media profiles? 2010 Jobvite Social Recruiting Survey
    15. 15. DO EMPLOYERS CHECK?• Will my employer or future employer check out my social media profiles?• YES! 92% will! 2010 Jobvite Social Recruiting Survey
    16. 16. NOT A GOOD IDEA TO POST
    17. 17. NOT A GOOD IDEA TO POST
    18. 18. RULES TO FOLLOW
    19. 19. RULES TO FOLLOW1. Never post anything that you would feeluncomfortable discussing in the lunchroom atwork. I often go further and say if you wouldn’t becomfortable sharing with your grandmother, spouse, and bosswhat you have posted online, then you should probably re-think the post.
    20. 20. RULES TO FOLLOW1. Never post anything that you would feeluncomfortable discussing in the lunchroom atwork. I often go further and say if you wouldn’t becomfortable sharing with your grandmother, spouse, and bosswhat you have posted online, then you should probably re-think the post.2. Don’t post confidential information online,regardless of your privacy settings. Privacy settingschange often and are misunderstood. Treat all of youraccounts as if they were completely public and you shouldn’trun into any of these problems down the road. The old “Ithought I had my privacy settings turned on” doesn’t hold upin a job interview.
    21. 21. RULES TO FOLLOW1. Never post anything that you would feeluncomfortable discussing in the lunchroom atwork. I often go further and say if you wouldn’t becomfortable sharing with your grandmother, spouse, and bosswhat you have posted online, then you should probably re-think the post.2. Don’t post confidential information online,regardless of your privacy settings. Privacy settingschange often and are misunderstood. Treat all of youraccounts as if they were completely public and you shouldn’trun into any of these problems down the road. The old “Ithought I had my privacy settings turned on” doesn’t hold upin a job interview.3.Sanitize. If you have explicit photos of you online, haveposted inappropriate content, or are friends with the “wrongcrowd,” it’s never too late to start to make it better.  Start byremoving the offending photos and posts, then let your“friends” know your new approach to social media.
    22. 22. RULES TO FOLLOW1. Never post anything that you would feel 4. Promote the good. Now start posting photos anduncomfortable discussing in the lunchroom at messages that you DO want the whole world to see. Thiswork. I often go further and say if you wouldn’t be could be tasteful photos, insightful comments about yourcomfortable sharing with your grandmother, spouse, and boss industry, reports on local events, or even comments on whatwhat you have posted online, then you should probably re- you are working on for school or work.think the post.2. Don’t post confidential information online,regardless of your privacy settings. Privacy settingschange often and are misunderstood. Treat all of youraccounts as if they were completely public and you shouldn’trun into any of these problems down the road. The old “Ithought I had my privacy settings turned on” doesn’t hold upin a job interview.3.Sanitize. If you have explicit photos of you online, haveposted inappropriate content, or are friends with the “wrongcrowd,” it’s never too late to start to make it better.  Start byremoving the offending photos and posts, then let your“friends” know your new approach to social media.
    23. 23. RULES TO FOLLOW1. Never post anything that you would feel 4. Promote the good. Now start posting photos anduncomfortable discussing in the lunchroom at messages that you DO want the whole world to see. Thiswork. I often go further and say if you wouldn’t be could be tasteful photos, insightful comments about yourcomfortable sharing with your grandmother, spouse, and boss industry, reports on local events, or even comments on whatwhat you have posted online, then you should probably re- you are working on for school or work.think the post. 5. Don’t brag about, or admit to, anything even2. Don’t post confidential information online, close to a crime. It’s very easy to jump to conclusionsregardless of your privacy settings. Privacy settings online, so even if you are innocent, don’t do it.change often and are misunderstood. Treat all of youraccounts as if they were completely public and you shouldn’trun into any of these problems down the road. The old “Ithought I had my privacy settings turned on” doesn’t hold upin a job interview.3.Sanitize. If you have explicit photos of you online, haveposted inappropriate content, or are friends with the “wrongcrowd,” it’s never too late to start to make it better.  Start byremoving the offending photos and posts, then let your“friends” know your new approach to social media.
    24. 24. RULES TO FOLLOW1. Never post anything that you would feel 4. Promote the good. Now start posting photos anduncomfortable discussing in the lunchroom at messages that you DO want the whole world to see. Thiswork. I often go further and say if you wouldn’t be could be tasteful photos, insightful comments about yourcomfortable sharing with your grandmother, spouse, and boss industry, reports on local events, or even comments on whatwhat you have posted online, then you should probably re- you are working on for school or work.think the post. 5. Don’t brag about, or admit to, anything even2. Don’t post confidential information online, close to a crime. It’s very easy to jump to conclusionsregardless of your privacy settings. Privacy settings online, so even if you are innocent, don’t do it.change often and are misunderstood. Treat all of youraccounts as if they were completely public and you shouldn’trun into any of these problems down the road. The old “I 6. Remove postings by others that may get you inthought I had my privacy settings turned on” doesn’t hold up trouble. It’s not only the information that you post thatin a job interview. could damage your reputation. Watch what people post on your profile and remove or edit as necessary.3.Sanitize. If you have explicit photos of you online, haveposted inappropriate content, or are friends with the “wrongcrowd,” it’s never too late to start to make it better.  Start byremoving the offending photos and posts, then let your“friends” know your new approach to social media.
    25. 25. RULES TO FOLLOW http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/
    26. 26. RULES TO FOLLOW7. Be considerate when you are posting things.Don’t set out to try and embarrass your friends. It may befunny now, but it may hurt them (and you) when it comes tocareer opportunities. http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/
    27. 27. RULES TO FOLLOW7. Be considerate when you are posting things.Don’t set out to try and embarrass your friends. It may befunny now, but it may hurt them (and you) when it comes tocareer opportunities.8. Monitor your information. Google your name often,look for new photos, see what people are saying about you. Ifyou know what’s out there you can take action if necessary.You don’t know what you don’t know. http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/
    28. 28. RULES TO FOLLOW7. Be considerate when you are posting things.Don’t set out to try and embarrass your friends. It may befunny now, but it may hurt them (and you) when it comes tocareer opportunities.8. Monitor your information. Google your name often,look for new photos, see what people are saying about you. Ifyou know what’s out there you can take action if necessary.You don’t know what you don’t know.9. Don’t use social media during work hours,unless it’s a part of your job. Granted, this one is moreof a “keep your job” than “get a job” tip, but still equally asrelevant. http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/
    29. 29. RULES TO FOLLOW7. Be considerate when you are posting things.Don’t set out to try and embarrass your friends. It may befunny now, but it may hurt them (and you) when it comes tocareer opportunities.8. Monitor your information. Google your name often,look for new photos, see what people are saying about you. Ifyou know what’s out there you can take action if necessary.You don’t know what you don’t know.9. Don’t use social media during work hours,unless it’s a part of your job. Granted, this one is moreof a “keep your job” than “get a job” tip, but still equally asrelevant.10. Be careful as you mix your personal andprofessional contacts online. Be sure to pause andthink that you have to see these people every day, you maynot want to be online friends. http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/
    30. 30. RULES TO FOLLOW7. Be considerate when you are posting things. 11. Don’t disclose personal information that youDon’t set out to try and embarrass your friends. It may be are not comfortable having in the public domain.funny now, but it may hurt them (and you) when it comes to This can include your cell phone number, address, full birthcareer opportunities. date, etc.8. Monitor your information. Google your name often,look for new photos, see what people are saying about you. Ifyou know what’s out there you can take action if necessary.You don’t know what you don’t know.9. Don’t use social media during work hours,unless it’s a part of your job. Granted, this one is moreof a “keep your job” than “get a job” tip, but still equally asrelevant.10. Be careful as you mix your personal andprofessional contacts online. Be sure to pause andthink that you have to see these people every day, you maynot want to be online friends. http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/
    31. 31. RULES TO FOLLOW7. Be considerate when you are posting things. 11. Don’t disclose personal information that youDon’t set out to try and embarrass your friends. It may be are not comfortable having in the public domain.funny now, but it may hurt them (and you) when it comes to This can include your cell phone number, address, full birthcareer opportunities. date, etc.8. Monitor your information. Google your name often, 12. Understand and raise your privacy settings.look for new photos, see what people are saying about you. If Even tough your security settings are maxed out, alwaysyou know what’s out there you can take action if necessary. assume your information and photos can be leaked. SecurityYou don’t know what you don’t know. settings have been known to vanish during platform upgrades (Facebook), so check back often.9. Don’t use social media during work hours,unless it’s a part of your job. Granted, this one is moreof a “keep your job” than “get a job” tip, but still equally asrelevant.10. Be careful as you mix your personal andprofessional contacts online. Be sure to pause andthink that you have to see these people every day, you maynot want to be online friends. http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/
    32. 32. RESOURCES
    33. 33. RESOURCES• Hootsuite.com • SocialMention.com Manage multiple SM outlets Track your social media reach• TweetDeck • ReactorSocial.com Twitter client Social media stats and monitoring. (Business only)• goo.gl URL shrinker • Twellow.com Advanced search for Twitter• NameChk.com Profile name checker • Google Alerts Saved keyword searches
    34. 34. EMERGENCY PLANS
    35. 35. EMERGENCY PLANS• Look at the problem
    36. 36. EMERGENCY PLANS• Look at the problem• Accentuate the positive
    37. 37. EMERGENCY PLANS• Look at the problem• Accentuate the positive• Directly deal with the issue
    38. 38. EMERGENCY PLANS• Look at the problem• Accentuate the positive• Directly deal with the issue• Don’t wait for time to pass
    39. 39. EMERGENCY PLANS• Look at the problem• Accentuate the positive• Directly deal with the issue• Don’t wait for time to pass• Have a social media policy
    40. 40. EMERGENCY PLANS• Look at the problem • Look at your options• Accentuate the positive• Directly deal with the issue• Don’t wait for time to pass• Have a social media policy
    41. 41. EMERGENCY PLANS• Look at the problem • Look at your options• Accentuate the positive • Delete comment or post• Directly deal with the issue• Don’t wait for time to pass• Have a social media policy
    42. 42. EMERGENCY PLANS• Look at the problem • Look at your options• Accentuate the positive • Delete comment or post• Directly deal with the issue • Post a apology or positive comment• Don’t wait for time to pass• Have a social media policy
    43. 43. EMERGENCY PLANS• Look at the problem • Look at your options• Accentuate the positive • Delete comment or post• Directly deal with the issue • Post a apology or positive comment• Don’t wait for time to pass • Show your loyalty to• Have a social media policy people or company affected
    44. 44. KIAR OLSONDirector of New Media & Bacon Lover Element @macdesign13 macdesign13.wordpress.com goelement.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×