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GBACC Business & Breakfast presentation 1-2011
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GBACC Business & Breakfast presentation 1-2011

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This is the Keynote presentation I used for the 1-20-2011 Green Bay Area Chamber of Commerce Business & Breakfast series.

This is the Keynote presentation I used for the 1-20-2011 Green Bay Area Chamber of Commerce Business & Breakfast series.

Published in: Business

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  • Transcript

    • 1. SOCIAL MEDIAMaking it a part of your business
    • 2. KIAR OLSONDirector of New Media & Bacon Lover Element @macdesign13 macdesign13.wordpress.com goelement.com #SMBIZBREAK
    • 3. WHAT IS SOCIAL MEDIA?
    • 4. WHAT IS SOCIAL MEDIA?The best way to define social media is to breakit down. Media is an instrument oncommunication, like a newspaper or a radio, sosocial media would be a social instrument ofcommunication.
    • 5. ISN’T SOCIAL MEDIA ONLY FOR INDIVIDUALS?
    • 6. ISN’T SOCIAL MEDIA ONLY FOR INDIVIDUALS? No. How’s that for an answer?
    • 7. WHY?
    • 8. WHY?• Social Media can help you interact with your CUSTOMERS!
    • 9. WHY?• Social Media can help you interact with your CUSTOMERS!• Provide value added customer service
    • 10. WHY?• Social Media can help you interact with your CUSTOMERS!• Provide value added customer service• Give you exposure in a new marketplace
    • 11. WHY?• Social Media can help you interact with your CUSTOMERS!• Provide value added customer service• Give you exposure in a new marketplace• Increase your ability to share your knowledge with people looking for your products/ services
    • 12. HOW CAN MY BUSINESS USE SOCIAL MEDIA?
    • 13. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand
    • 14. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters
    • 15. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control
    • 16. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control • Keeping in touch with your customers
    • 17. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control • Keeping in touch with your customers • Interacting with current customers and gaining new ones
    • 18. HOW DO I GET STARTED?
    • 19. HOW DO I GET STARTED? twitter facebook youtube Flickr LinkedIn myspace delicious AIM WordPress Blogger
    • 20. WHERE TO START
    • 21. WHERE TO START• Set up your goals. • Do you want to build a community or just gain followers?
    • 22. WHERE TO START• Set up your goals. • Do you want to build a community or just gain followers?• Find out where your customers are.
    • 23. WHERE TO START• Set up your goals. • Do you want to build a community or just gain followers?• Find out where your customers are.• Choose the Social Media outlet that is right for you
    • 24. WHERE TO START• Set up your goals. • Do you want to build a community or just gain followers?• Find out where your customers are.• Choose the Social Media outlet that is right for you• Start small • Do your first SM outlet correct and be consistent
    • 25. SOCIAL MEDIA
    • 26. SOCIAL MEDIA• LinkedIn.com
    • 27. SOCIAL MEDIA• LinkedIn.com• twitter.com
    • 28. SOCIAL MEDIA• LinkedIn.com• twitter.com• facebook.com
    • 29. SOCIAL MEDIA• LinkedIn.com• twitter.com• facebook.com• youtube.com
    • 30. SOCIAL MEDIA• LinkedIn.com • foursquare.com• twitter.com• facebook.com• youtube.com
    • 31. SOCIAL MEDIA• LinkedIn.com • foursquare.com• twitter.com • wordpress.com• facebook.com• youtube.com
    • 32. SOCIAL MEDIA• LinkedIn.com • foursquare.com• twitter.com • wordpress.com• facebook.com • blogger.com• youtube.com
    • 33. SOCIAL MEDIA• LinkedIn.com • foursquare.com• twitter.com • wordpress.com• facebook.com • blogger.com• youtube.com • Flickr.com
    • 34. RESOURCES
    • 35. RESOURCES• Hootsuite.com • SocialMention.com Manage multipul SM outlets Track your social media reach• TweetDeck Twitter client • TwitterAnalyzer.com Twitter stats• bit.ly URL shrinker • Twellow.com Advanced search for Twitter
    • 36. MARKETING PLAN
    • 37. MARKETING PLAN• Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.
    • 38. MARKETING PLAN• Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.• Track the results you are looking for. Set metrics.
    • 39. MARKETING PLAN• Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.• Track the results you are looking for. Set metrics.• Be consistent with your efforts.
    • 40. MARKETING PLAN• Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.• Track the results you are looking for. Set metrics.• Be consistent with your efforts.• Create an events calendar of what you are going to cover with Social Media.
    • 41. EVENTS CALENDAR
    • 42. EVENTS CALENDAR• January - talk about goals • July - company info• Febuary - show off a great • August - youth participation customer • September - positive press• March - new product launch • October - changes in industry• April - community events • November - giving thanks to• May - employee showcase partners• June - trade issues • December - year in review
    • 43. KIAR OLSONDirector of New Media & Bacon Lover Element @macdesign13 macdesign13.wordpress.com goelement.com