GBACC Business & Breakfast presentation 1-2011

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This is the Keynote presentation I used for the 1-20-2011 Green Bay Area Chamber of Commerce Business & Breakfast series.

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  • GBACC Business & Breakfast presentation 1-2011

    1. 1. SOCIAL MEDIAMaking it a part of your business
    2. 2. KIAR OLSONDirector of New Media & Bacon Lover Element @macdesign13 macdesign13.wordpress.com goelement.com #SMBIZBREAK
    3. 3. WHAT IS SOCIAL MEDIA?
    4. 4. WHAT IS SOCIAL MEDIA?The best way to define social media is to breakit down. Media is an instrument oncommunication, like a newspaper or a radio, sosocial media would be a social instrument ofcommunication.
    5. 5. ISN’T SOCIAL MEDIA ONLY FOR INDIVIDUALS?
    6. 6. ISN’T SOCIAL MEDIA ONLY FOR INDIVIDUALS? No. How’s that for an answer?
    7. 7. WHY?
    8. 8. WHY?• Social Media can help you interact with your CUSTOMERS!
    9. 9. WHY?• Social Media can help you interact with your CUSTOMERS!• Provide value added customer service
    10. 10. WHY?• Social Media can help you interact with your CUSTOMERS!• Provide value added customer service• Give you exposure in a new marketplace
    11. 11. WHY?• Social Media can help you interact with your CUSTOMERS!• Provide value added customer service• Give you exposure in a new marketplace• Increase your ability to share your knowledge with people looking for your products/ services
    12. 12. HOW CAN MY BUSINESS USE SOCIAL MEDIA?
    13. 13. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand
    14. 14. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters
    15. 15. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control
    16. 16. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control • Keeping in touch with your customers
    17. 17. HOW CAN MY BUSINESS USE SOCIAL MEDIA? • By leveraging your companies current brand • Testing new products out to early adopters • Positive PR & damage control • Keeping in touch with your customers • Interacting with current customers and gaining new ones
    18. 18. HOW DO I GET STARTED?
    19. 19. HOW DO I GET STARTED? twitter facebook youtube Flickr LinkedIn myspace delicious AIM WordPress Blogger
    20. 20. WHERE TO START
    21. 21. WHERE TO START• Set up your goals. • Do you want to build a community or just gain followers?
    22. 22. WHERE TO START• Set up your goals. • Do you want to build a community or just gain followers?• Find out where your customers are.
    23. 23. WHERE TO START• Set up your goals. • Do you want to build a community or just gain followers?• Find out where your customers are.• Choose the Social Media outlet that is right for you
    24. 24. WHERE TO START• Set up your goals. • Do you want to build a community or just gain followers?• Find out where your customers are.• Choose the Social Media outlet that is right for you• Start small • Do your first SM outlet correct and be consistent
    25. 25. SOCIAL MEDIA
    26. 26. SOCIAL MEDIA• LinkedIn.com
    27. 27. SOCIAL MEDIA• LinkedIn.com• twitter.com
    28. 28. SOCIAL MEDIA• LinkedIn.com• twitter.com• facebook.com
    29. 29. SOCIAL MEDIA• LinkedIn.com• twitter.com• facebook.com• youtube.com
    30. 30. SOCIAL MEDIA• LinkedIn.com • foursquare.com• twitter.com• facebook.com• youtube.com
    31. 31. SOCIAL MEDIA• LinkedIn.com • foursquare.com• twitter.com • wordpress.com• facebook.com• youtube.com
    32. 32. SOCIAL MEDIA• LinkedIn.com • foursquare.com• twitter.com • wordpress.com• facebook.com • blogger.com• youtube.com
    33. 33. SOCIAL MEDIA• LinkedIn.com • foursquare.com• twitter.com • wordpress.com• facebook.com • blogger.com• youtube.com • Flickr.com
    34. 34. RESOURCES
    35. 35. RESOURCES• Hootsuite.com • SocialMention.com Manage multipul SM outlets Track your social media reach• TweetDeck Twitter client • TwitterAnalyzer.com Twitter stats• bit.ly URL shrinker • Twellow.com Advanced search for Twitter
    36. 36. MARKETING PLAN
    37. 37. MARKETING PLAN• Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.
    38. 38. MARKETING PLAN• Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.• Track the results you are looking for. Set metrics.
    39. 39. MARKETING PLAN• Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.• Track the results you are looking for. Set metrics.• Be consistent with your efforts.
    40. 40. MARKETING PLAN• Tocreate a Social Media addition to your marketing plan you need to focus on one or two things and do them well.• Track the results you are looking for. Set metrics.• Be consistent with your efforts.• Create an events calendar of what you are going to cover with Social Media.
    41. 41. EVENTS CALENDAR
    42. 42. EVENTS CALENDAR• January - talk about goals • July - company info• Febuary - show off a great • August - youth participation customer • September - positive press• March - new product launch • October - changes in industry• April - community events • November - giving thanks to• May - employee showcase partners• June - trade issues • December - year in review
    43. 43. KIAR OLSONDirector of New Media & Bacon Lover Element @macdesign13 macdesign13.wordpress.com goelement.com

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