Dont expect support because someone knows you

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One of the most common (wrong) assumptions I see new business owners make is thinking friends and family will support them. It would be nice if they did. But realistically for many of us its not going to happen. And you just need to get over it and develop your marketing plan for those interested in your products/services.

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Dont expect support because someone knows you

  1. 1. Don’t Expect Support Because Someone Knows YouAugustus McMillanOne of the most common (wrong) assumptions I see new business owners make isthinking friends and family will support them. It would be nice if they did. But realisticallyfor many of us its not going to happen. And you just need to get over it and developyour marketing plan for those interested in your products/services.We get excited and setup shop. Tell our friends and families about our new business.Often their response is that they “can’t wait” or they’re going to be “your first customer”.But when the time comes, they’re nowhere to be found. There are many reasons somelegitimate and others not.Some of the legitimate reasons include not being able to afford your product or have aneed for them. Even if the economy isn’t close to a recession people would be foolish toto spend money on a ton of items they don’t need. Yes its boosting your bottom line butflattening theirs. They may genuinely love your service, but can’t afford it.Two other reasons include your friend(s) or family member(s) not believing that youoffer a good product/service or wanting to stay loyal to another supplier. Not everyoneproduces good wares. Some of us just don’t go far enough. Its a fact of life. Another factof life is that your network may feel that you’re one of those people. Even if yourproduct/service is of excellent quality and value those close to you may not want to endthe relationship with their current supplier. Hair stylists, accountants and others havevery loyal clientele. Often a blood relation isn’t enough to end that bond.I’ve seen it on facebook so many times. Someone will add several thousand friends,send out invites to a promoted party, book signing etc and get upset when they have amuch lower than expected response. Or they pitch their business at their church, job orschool and get sad when their business doesn’t take off.Instead of focusing on who hasn’t supported you, it’s better to focus on the why. If it’ssomething you can control work on it, along with your marketing plan to get payingcustomers.Augustus McMillan is a consultant with McMillan Consulting. He shares his thoughts from theseexperiences on his blog.

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