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Internet Silicon Cloud
 

Internet Silicon Cloud

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Get the latest statistics on online marketing, e-commerce and related digital media!

Get the latest statistics on online marketing, e-commerce and related digital media!

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    Internet Silicon Cloud Internet Silicon Cloud Presentation Transcript

    • Internet Statistics Compendium
    • Usage and Demographics
    • Global reach/ penetration of interactive services The internet reaches 30% of the global population and there are more than 2bn users worldwide. North American leads the world for internet penetration This is protected by Digiprove
    • What users are doing and looking at online Business travellers lead leisure travellers for sharing information online during trips This is protected by Digiprove
    • Social Media
    • Market growth and trends Social networks reach is 22% of the global population. North America leads the world for social network penetration This is protected by Digiprove
    • Facebook The US leads the world for number of Facebook users. This is protected by Digiprove
    • Facebook Brands are acquiring fans at a rate of 9% per month. This is protected by Digiprove
    • LinkedIn There are approximately 147m LinkedIn members worldwide. 57.9% of LinkedIn members are male. This is protected by Digiprove
    • LinkedIn 34.3% of LinkedIn members are aged 25- 34 This is protected by Digiprove
    • LinkedIn 43.4% of LinkedIn members are in North America. This is protected by Digiprove
    • LinkedIn The US, Canada, the UK, India and Brazil are key LinkedIn countries. This is protected by Digiprove
    • LinkedIn This is protected by Digiprove
    • LinkedIn 79% of all LinkedIn members are in 10 countries. This is protected by Digiprove
    • LinkedIn LinkedIn member demographics around the world. This is protected by Digiprove
    • LinkedIn LinkedIn member gender by country This is protected by Digiprove
    • LinkedIn Regionally, LinkedIn’s user base is growing fastest in Latin America (85.3% YoY) This is protected by Digiprove
    • E-commerce
    • Online banking The UAE leads the world for banking consumers buying financial products online This is protected by Digiprove
    • Online banking Younger banking customers (Gen Y) are most likely to use or consider using mobile banking services This is protected by Digiprove
    • Online banking Banking customers in India are the most eager to pay for Twitter/Facebook transaction notifications from banks This is protected by Digiprove
    • Security and fraud 81% of travel customers aged 50+ are “increasingly concerned about people or companies misusing my personal data” This is protected by Digiprove
    • Search Engine Marketing
    • Overall market figures Search ROI increased by 18% quarter-on-quarter during 2011 This is protected by Digiprove
    • Overall market figures Google accounts for 81% of search spend share This is protected by Digiprove
    • Overall market figures Yahoo/Bing rose by 5% quarter-on-quarter during 2011 This is protected by Digiprove
    • Overall market figures Yahoo/Bing clicks deliver 14% more revenue than Google This is protected by Digiprove
    • Overall market figures Yahoo/Bing ROI is 9% more than Google This is protected by Digiprove
    • Paid search/pay per click (PPC) Paid search in the APAC region grew more than 150% between Q2 and Q4 2011 This is protected by Digiprove
    • Paid search/pay per click (PPC) Google accounts for around 65% of paid search advertising spend This is protected by Digiprove
    • Paid search/pay per click (PPC) Bing leads global search engines for costs per clicks This is protected by Digiprove
    • Mobile search Mobile currently accounts for 7-8% of search spend This is protected by Digiprove
    • Mobile search Tablets account for 50% of mobile search spend This is protected by Digiprove
    • Mobile search Mobile and tablet CTRs are higher than desktop campaigns This is protected by Digiprove
    • Internet Advertising
    • Advertising formats Facebook ad spend increased by 109% between Q3 and Q4 2011 This is protected by Digiprove
    • Advertising formats 70% of Facebook ad impressions are accounted for by the top five sectors This is protected by Digiprove
    • Advertising formats For offsite Facebook campaigns, finance accounts for over 60% of impressions This is protected by Digiprove
    • Advertising formats 27.7% of display ad impressions occur on social networks This is protected by Digiprove
    • Advertising formats Facebook accounts for 28% of display ad publisher share This is protected by Digiprove
    • Online advertising response rates Across Canada, France, Germany, UK and the US, Facebook click through rates increased by 18% during 2011 This is protected by Digiprove
    • Online advertising response rates For Facebook ads, food and drink boasts the highest click through rates This is protected by Digiprove
    • Online advertising rates Facebook ad clicks increased by 105%between Q3 and Q4 2011 This is protected by Digiprove
    • Online advertising rates Across Canada, France, Germany, UK and the US Facebook CPM rates have increased by 23% during 2011 This is protected by Digiprove
    • Site Performance and User Technology
    • Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Linux operating system This is protected by Digiprove
    • Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Mac operating system This is protected by Digiprove
    • Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Windows operating system This is protected by Digiprove
    • Desktop browsers Average widths and heights of Internet Explorer on the Mac operating system This is protected by Digiprove
    • Desktop browsers Average width and heights of the Internet Explorer on the Windows operating system This is protected by Digiprove
    • Desktop browsers Average widths and heights of Opera on the Linux operating system This is protected by Digiprove
    • Desktop browsers Average widths and heights of the Opera on the Mac operating system This is protected by Digiprove
    • Desktop browsers Average widths of Opera on the Windows operating system This is protected by Digiprove
    • Desktop browsers Average widths and heights of Safari on the Mac operating system This is protected by Digiprove
    • Desktop browsers Average widths and heights of Safari on the Windows operating system This is protected by Digiprove
    • Mobile growth trends
    • Market size and demographics Mobile reaches 86% of the global population and there are more than 8.5bn subscribers worldwide This is protected by Digiprove
    • Mobile advertising spend Google accounts for 96% of mobile ad spend This is protected by Digiprove
    • The iPad In South America and Africa, professionals who use iPads do somore for work purposes This is protected by Digiprove
    • The iPad 16% of professionals say their iPad has completely replaced their laptop This is protected by Digiprove
    • The iPad 72% of professionals buy fewer newspapers because they now own and iPad This is protected by Digiprove
    • The iPad 79% of professionals always use their iPad for web browsing This is protected by Digiprove
    • The iPad 75% of owners in Africa chose the iPad over other devices because they “read or heard good things” This is protected by Digiprove
    • The iPad 39% of iPad owners in South America would consider buying a different tablet next time This is protected by Digiprove
    • What Next! Click Here to Read About Our Digital Marketing Program This is protected by Digiprove