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2010 06-10 aws overview - capgenimi sap
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  • First, it’s useful to provide the context that the way we think about what Amazon.com is, the way we think about it at the highest levels of the Company, is that we have three macro and distinct businesses: our Consumer/Retail business, our Seller business, and our Developer business.
  • Financial implications Cultural implications
  • On the application platforms point, good to mention: Microsoft .NET IBM WebSphere Ruby PHP Oracle Fusion Middleware JBoss Also a good place to mention IBM AMIs (bring your own license or pay by the hour)
  • Customers tend to start with On-Demand to work out their usage patterns, then purchase Reserved Instances to fill in the area under their demand curve.
  • Point of Slide: to explain VPC's high-level architecture, walking them through the discrete elements of a VPC, and a specific data flow to exemplify 1) data-in-transit security and continued 1) AAA control by the enterprise. AWS (”orange cloud"): What everybody knows of AWS today. Customer’s Network (“blue square”) : The customer’s internal IT infrastructure. VPC (”blue square on top of orange cloud"): Secure container for other object types; includes Border Router for external connectivity. The isolated resources that customers have in the AWS cloud. Cloud Router (“orange router surrounded by clouds”) : Lives within a VPC; anchors an AZ; presents stateful filtering. Cloud Subnet (“blue squares” inside VPC): connects instances to a Cloud Router. VPN Connection: Customer Gateway and VPN Gateway anchor both sides of the VPN Connection, and enables secure connectivity; implemented using industry standard mechanisms. Please note that we currently require whatever customer gateway device is used supports BGP. We actually terminate two (2) tunnels - one tunnel per VPN Gateway - on our side. Besides providing high availability, we can service one device while maintaining service. As such, we can either connect to one of the customer's BGP-supporting devices (preferably running JunOS or IOS). Create an isolated environment within AWS Establish subnets to control who and what can access your resources Connect your isolated AWS resources and your IT infrastructure via a VPN connection Launch AWS resources within the isolated network Use your existing security and networking technologies to examine traffic to/from your isolated resources Extend your existing security and management policies within your IT infrastructure to your isolated AWS resources as if they were running within your infrastructure
  • Stanford: Stanford University uses Moonwalk’s Enterprise Data Management System to store and backup their data into Amazon S3.  Moonwalk is an ISV partner of AWS. CA: Management solutions from CA provide a business driven management approach and add comprehensive support for Amazon EC2 with real-time automation, provisioning, application performance, service, and database management.  Adobe: Adobe offers their LiveCycle Developer Express program on AWS, giving their their enterprise developer community ready access to their document workflow solution for developing solutions.  They are also now offering ColdFusion 9, their application development platform, on AWS. Microsoft: Microsoft has used AWS over the years for various tasks, including software delivery, human intelligence tasks, and application hosting.  Mailtrust (Rackspace): Mailtrust archives their mail servers in S3.  NYTimes: NYTimes have used AWS extensively over the years for data processing pipelines, data analysis, application hosting, etc.  Early projects included the TimesMachine, etc.  SanDisk: Sandisk uses S3 as the cloud-based storage mechanism to backup and share data from their flash drive products.  NASDAQ: NASDAQ uses S3 to store and delivery their ticker symbol data for the NASDAQ Market Replay application.  ESPN: ESPN uses EC2 and S3 to host several of their social networking and mobile properties.  Intuit: Intuit used SOASTA’s CloudTest service to run load testing on their tax software, utilizing 2200 EC2 cores.  They also host some applications one EC2 during tax season, including Intuit TaxCaster.  Netflix: Netflix is using AWS for a variety of mission critical applications and services, and will continue to look for ways to leverage the Amazon cloud to service their customers.  Autodesk: Autodesk hosts several applications on EC2, including Autodesk Seek.  Autodesk Seek is the online source for architects and building engineers to search and download manufacturer design information (i.e., reusable CAD models that can be dropped directly into design projects)  Pfizer: Pfizer has done antibody docking for drug design on EC2.  They leveraged up to 500 c1.mediums at a time to do the modeling. New York Life has created a financial planning application. This application will help their employees do 'what-if' scenarios for their customers. It will look at things like income, debt, expenses, etc, and come up with a customized plan.

Transcript

  • 1. © 2009 Amazon Web Services LLC
  • 2. AMAZON’S THREE BUSINESSES Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Infrastructure as a service In the market 4 years 20+ services Hundreds of thousands of customers © 2009 Amazon Web Services LLC
  • 3. CLOUD COMPUTING AND INNOVATION AT AMAZON © 2009 Amazon Web Services LLC
  • 4. © 2009 Amazon Web Services LLC WHAT I.T. DOES
  • 5. © 2009 Amazon Web Services LLC WHAT GETS IN THE WAY…
  • 6. THE DIRTY LITTLE SECRET On-Premise Infrastructure Your Business Managing All of the “Undifferentiated Heavy Lifting” 30% 70% © 2009 Amazon Web Services LLC
  • 7. AWS GOAL: FLIP THIS EQUATION AWS Cloud-Based Infrastructure Your Business Managing All of the “Heavy Lifting” Configuring Your Cloud Assets 70% 30% 70% On-Premise Infrastructure 30% © 2009 Amazon Web Services LLC More Time to Focus on Your Business
  • 8. The Forecasting Nightmare Cost Time The Getting Started Tax Large Capital Expenditures Bad Things Happen Forecasted Load Traditional Infrastructure Actual Load Amazon Web Services © 2009 Amazon Web Services LLC The Power of the Cloud Wasted Money
  • 9. © 2009 Amazon Web Services LLC
  • 10. © 2009 Amazon Web Services LLC
  • 11. © 2009 Amazon Web Services LLC
  • 12. AWS GLOBAL REACH Ashburn, VA / Dallas, TX / Los Angeles, CA / Miami, FL / Newark, NJ / Palo Alto, CA / Seattle, WA / St. Louis, MO / Amsterdam / Dublin / Frankfurt / London / Hong Kong / Tokyo / Singapore © 2009 Amazon Web Services LLC Four Clusters of Data Centers West Coast US East Coast US Ireland Singapore Amazon EC2, Amazon Elastic MapReduce Amazon S3, Amazon SimpleDB 15 Amazon CloudFront Points of Presence
  • 13.
    • Compute
    • Amazon Elastic Compute Cloud (EC2)
    • Elastic Load Balancing
    • Auto Scaling
    • Storage
    • Amazon Simple Storage Service (S3)
    • AWS Import/Export
    Your Custom Applications and Services Content Delivery Amazon CloudFront Messaging Amazon Simple Queue Service (SQS) Payments Amazon Flexible Payments Service (FPS) On-Demand Workforce Amazon Mechanical Turk Parallel Processing Amazon Elastic MapReduce Monitoring Amazon CloudWatch Database Amazon RDS and Amazon SimpleDB Management AWS Management Console Tools AWS Toolkit for Eclipse and .NET Studio Isolated Networks Amazon Virtual Private Cloud © 2009 Amazon Web Services LLC THE AWS PLATFORM
  • 14.
    • Amazon EC2: virtual servers on demand
      • Obtain and boot new server instances in minutes
      • Quickly scale capacity up or down
    • Key features:
      • Geographic control of your data and applications
      • Support for Windows, Linux, and OpenSolaris
      • Supports all major web and application platforms
      • Deploy across different data centers for reliability
      • Persistent storage with Elastic Block Store
      • Monitoring (CloudWatch), Load Balancing, Auto-Scaling
    • Service Level Agreement: 99.95%
    AMAZON ELASTIC COMPUTE CLOUD (EC2) © 2009 Amazon Web Services LLC
  • 15. AMAZON EC2 PRICING OPTIONS Pay per server per hour Pay only for what you use, no up-front commitments or long-term contracts Unix/Linux instances start at $0.085/hour USD in the US East Region Pay a low up-front fee and receive a significant discount on the hourly pricing 1- or 3-year terms Assures that compute capacity is available when it is needed Bid on unused Amazon EC2 capacity Spot Price is based on supply/demand, determined automatically If the Spot Price is below your bid, your instances will start If the Spot Price rises above your bid, your instances will stop Maximum Flexibility Great Price Best Price for High Utilization Guaranteed Capacity Best Price for Variable Usage Batch Processing © 2009 Amazon Web Services LLC
  • 16.
    • Create a secure connection between assets and applications within your corporate network and assets and applications that reside in AWS
    • Users and applications within your existing infrastructure securely interact with assets in AWS as if they were local
    AMAZON VIRTUAL PRIVATE CLOUD (VPC) Your existing infrastructure Amazon VPC © 2009 Amazon Web Services LLC
  • 17. AMAZON VPC ARCHITECTURE Customer’s Network Amazon Web Services Cloud Secure VPN Connection over the Internet Subnets Customer’s isolated AWS resources Router VPN Gateway © 2009 Amazon Web Services LLC
  • 18.
    • Scalable data storage for static objects (up to 5GB ea.)
    • Highly available and durable
      • Multiple copies in multiple data centers
      • Additional copies in response to load
    • Geographic Control of Data
    • Pay-as-you-go pricing
      • Storage: tiered $0.15/GB to $0.055/GB
      • Data Transfer Out: tiered $0.15/GB to $0.08/GB
      • Data Transfer In: Free until June 30, 2010
      • Requests: nominal charges
    • Options for minimizing bandwidth:
      • Import/Export via storage media
      • Peering
    AMAZON SIMPLE STORAGE SERVICE (S3) © 2009 Amazon Web Services LLC
  • 19. GREAT PARTNER MOMENTUM © 2009 Amazon Web Services LLC
  • 20. DIVERSE ENTERPRISE CUSTOMER ROSTER © 2009 Amazon Web Services LLC
  • 21.
    • Line of business application hosting
    • High performance computing, batch data processing, and large scale analytics
    • Internal IT application hosting
    • Quick and effective marketing campaigns
    • Content delivery and media distribution
    • Storage, backup, and disaster recovery
    • Web site hosting
    • Development and test environments
    DIVERSE ENTERPRISE USE CASES © 2009 Amazon Web Services LLC
  • 22.
    • Get cloud literate
      • Invest a few hundred Euros and some man hours
      • Hold a Cloud Discovery Day with Capgemini
    • Develop a cloud strategy
      • Where can cloud benefit your business (cost savings, agility, focus)?
    • Help your organization understand the cloud
      • Don’t get managed by magazine…
    YOUR MISSION… © 2009 Amazon Web Services LLC
  • 23. © 2009 Amazon Web Services LLC http://aws.amazon.com Thank You