SERVICE DESCRIPTION DOCUMENTPlease fill out all highlighted items below.Target Launch Date : April 1, 2012 Service End Date : April 30, 2012Content Provider : August 16 Movement Access Number : 0917 765 4321Service Name : Chill N’ Go’s Green Tea Beach Party PromoService OverviewChill N’ Go will use a SMS Promo to highlight/juxtapose its new Green Tea variant with Fun Beach Partyingin the Philippines to increase brand awarenessPlease tick (X) what applies.Target Subscribers Service Category Charging TypePrepaid X Postpaid X SMS Promo MO “Mobile MT “Mobile Originated,” Terminated, X the user is charged ” the user is charged when an when the SMS is sent SMS from his arrives on phone his phoneContact Persons Contact Name Contact No. Email AddressAccounts Kristoffer Atienza 0922 333 0987 Katienza1234@gmail.comTechnical Malou Atienza 0918 555 1234 email@example.comReviewed and approved by: (if necessary) (if applicable) Juan dela Cruz Maria Clara Cristina Paner Kristoffer Atienza Content Manager Section Head Dept Head *Marketing
SERVICE DESCRIPTION DOCUMENTANNEX 1 SERVICE DESCRIPTION SERVICE NAME Chill N’ Go’s Green Tea Beach Party Promo MODE MO TERM April 1 – 30, 2012 ACCESS NUMBER 0917 765 4321 1. OBJECTIVE OF THE SERVICE Chill N’ Go will engage its market by juxtaposing its brand of Green Tea flavor variant with Beach Partying in the Philippines and gather as many ideas from contestants joining the game. 2. DETAILS 2.1. Abstract Chill n Go aims to design and utilize a mobile SMS service that can help Chill n Go in increasing brand awareness, product management, and customer loyalty/engagement through a mobile-‐ based promo. 2.2. Mechanics 2.2.1. Service Mechanics (Explain here how the service works, step by step. This should be detailed, with syntax, corresponding reply messages, examples, and different scenarios.) 220.127.116.11. No purchase necessary. Promo participants can join the promo and submit as many entries as they want as long as they meat criteria set forth in the promo mechanics. Entries must be complete with information and following the format shown in the promo’s guidelines below. 2.2.2. Promo Mechanics (If applicable. Please refer to Annex 6. If service is not a promo, indicate “Not Applicable”.) 18.104.22.168. The contest is open to all Filipino citizens who are of legal age (at least 18 years old at the time of submission of entry) and permanent residents of the Philippines. 22.214.171.124. Each entry should contain the contestant’s experience in a unique beach destination in the Philippines, which includes experiences while traveling to that destination and the activities available therein. Only one entry per participant will be accepted. 126.96.36.199. Entries should be in SMS format. 188.8.131.52. Answers will be limited to 5 sentences answering the question, “What makes beach partying more fun in the Philippines?” 184.108.40.206. The call for entries and media launch will be on 1 April 2012 at Travel Café Philippines in Greenbelt 5, Makati City. 220.127.116.11. Submission of entries will be from 1 April 2012 until 5:00 p.m. of 30 April 2012. 18.104.22.168.1. Entries may be submitted to 09177654321. b. Entries must contain the following information: • Name ii) Birth Date iii) Home Address iv) Mailing Address v) Email Address vi) Telephone No. vii) Mobile Phone No. *Incomplete entries will automatically be disqualified Contestants agree that upon submission, all entries along with all its components become property of Chill n Go, Inc. and may be used by the company for promotion, publicity, advertising, marketing and all other similar purposes, with or without consent from the sender.
SERVICE DESCRIPTION DOCUMENT 22.214.171.124.2. Final judging of entries will be re-‐scheduled to a new date (to be announced). 126.96.36.199.3. Winners will be announced in May 2012. Winning entries will be announced via radio Magic 89.9 and not later than two (2) weeks after determination of winners. Winners will also be notified via email, phone call, and registered mail. A write up of winning entries will also appear in broadsheets. 188.8.131.52.4. Chill n Go reserves the right to cancel this contest in the event that the contest becomes impossible to continue due to fortuitous events. 2.2.3. Criteria For Judging 184.108.40.206. 1 winner will be selected based on the following criteria: 220.127.116.11.1. a. Uniqueness of answer 18.104.22.168.2. b. Creative Impact of the answer c. Clear explanation of the answer 22.214.171.124. The set of judges will be comprised of travel editors from leading publications and company representatives from the participating organizations. 2.2.4. Prizes for the Winners 126.96.36.199. The winner will be given the following prizes: 188.8.131.52.1. a. A 3-‐day/2-‐night all-‐expense paid trip for two (2), consisting of two roundtrip airline tickets and accommodations to Boracay 184.108.40.206. Provincial winners will be flown from their residence directly to the destination. If no direct flights are available, they will be first flown to Manila for a connecting flight to their intended destination. 220.127.116.11. All prizes are not transferable and not convertible to cash. 18.104.22.168. Winners shall have at least thirty (30) days from the date of the publication, announcement, and notification of winners, whichever comes last, within which to claim their prizes. Winners shall present 2 valid IDs as evidence of his/her identity and entry. A detailed set of instructions for claiming of prizes will be sent through registered mail. 22.214.171.124. To avail of his/her prize, contestant must be fit to travel on the scheduled dates. A medical certificate must be submitted prior to the trip. 126.96.36.199. Contestants agree that if they are chosen as winners, their trip will be documented by Studio 23 and will be featured in NewsCentral. One destination shall be featured each month. 188.8.131.52. Contestants agree that if they are chosen as winners, they will be accompanied by a travel editor (each one of the judges will be assigned for each destination) on their winning trip. The travel editors shall document the trip and produce a box of travel guides about the destination. 184.108.40.206. For each trip, the following facets of each destination will need to be featured: 220.127.116.11. a. Food b. Leisure c. Where to stay d. History e. Shopping f. Activities g. Local Trivia
SERVICE DESCRIPTION DOCUMENT 2.3. Test Script/List of Content *For regular services Primary User Secondary User DESCRIPTION ACTUAL REPLY MESSAGE TARIFF Keyword Keyword Primary Secondary Description of Actual reply message to be received by the subscriber. Rate for keywords are keywords the scenario the placed in this and should be specific column. parameters placed here. keywor are placed d. If here. free, Parameters indicate should be FREE. enclosed in Refer to brackets < >. Annex 3. CHILL PROMO <5 Submits an Thank you for joining Chill N’ Go’s Green Tea Beach Party Php2.50 sentences entry Promo. We’ll inform you if you win this May. Keep Chillin’ answer> with our Green Tea flavor teas. <space> <name/ bday/ home add/mailing add/email/ land no/mobile no