Video As A Service Sept2011

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Video as a Service Model Example

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Video As A Service Sept2011

  1. 1. Video as a service. 20.09.2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  2. 2. VaaS presents a huge opportunity for SPs New revenue opportunity for service provider ~$35M/ 3yr • Each $1USD of Video Revenue Drives a pull through of VaaS Revenue additional $3USD for the SP Opportunity for • Bandwidth presents >20% of the Video revenue opportunity the SP • Video is the new voice !!! Most CIOs plans to deploy Video in 20112 >50% • Most of the CIOs experience challenges with traditional Video of CIOs plans to • Over 40% of the CIOs consider to buy Cisco Video Solutions deploy Video in • Over 60% of the CIOs prefer to consume Video from MSPs 2011 The Video opportunity & growth is within B2B3 Replicate the • Supports Enterprise IT efficiency initiatives SMS inter-SP • Split into discrete interconnectivity and interoperability portions connectivity • B2B will leapfrog the market to cross the Network effect Chasm boom • MSPs are uniquely positioned to grasp the Exchange opportunity 1) Source: Cisco Experience & Cisco Customer Business Solution team model, 2011. Based on data analyzed with some Emerging Markets SP 2) Source: OBS 2011 CIO survey 3) Source: IBSG economics Practice© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  3. 3. Video Within Your Organization TELEPRESENCE EXECUTIVE OFFICE Virtual meetings to strengthen Manage byrelationships and finalize decisions with “walking around” executives from around the globe right from your desk DESKTOP Daily video that integrates with existing business tools ACTIVE COLLABORATION ROOM Bring teams together into a virtual meeting room. React, plan, and create at a moment’s notice LOBBY AMBASSADOR Meet and greet visitors from © 2010 Cisco and/or its affiliates. All rights reserved. thousands of miles away. Cisco Confidential 3
  4. 4. …and Beyond HOME OFFICE Productivity has no boundaries, whether in the office or working from home CUSTOMER CARE Reach subject matter experts on demand ANYWHERE Mobile solutions for mobile people. INDUSTRY Webex Exchange. Reach suppliers on the HD Recording Studio. manufacturing floor, technicians on site, and emergency responders in the field © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. Video as a service Commercial Needs Enterprise Needs • Affordable, easy to use solution • Full endpoint portfolio • Smaller scale deployment • Global scale • Entry level solution, limited complexity • Range of experiences and needs • Getting started with collaboration • Customization • Highest impact: Connect with partners, • Internal and B2B Collab customers • Integration with other solution One Size Does Not Fit All© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  6. 6. Video Conferencing as a Service Endpoints Plug and play provisioning Serviço Gerenciado Operadora PUBLIC INTERNET Infrastructure + • Call control for basic calling VCS Cont • Firewall traversal for intercompany VCS Ex • Mgmt suites (including directory) TMS • Multi-conferencing units MCU© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  7. 7. Offer Example• Infra ready to support up to 2000 end points including 1000 simultaneous calls e 400 multipoint calls : Call control for basic calling VCS Cont Firewall traversal for intercompany - VCS Ex Mgmt suites (including directory) - TMS Multi-conferencing units - MCU• 36 months offer: Movi License – R$3,00 E20 EX60 C20 PrecisionHD Quick set R$88,00 TBD TBD TBD © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  8. 8. Sales Model Example1 Endpoints E20 EX60 C20 Quick set PrecisionHD +2 Callway Standard Premium subscriptions  $ xx / Month  $ xxx / Month  Unlimited video calling, directory  Unlimited video calling, directory,  Max call speed: 1.5 Mbps  Max call speed: 4.0 Mbps +  Supports Multisite calling (with cpe feature licensing)  1 concurrent call3 Value  $ xxx / Month  6 port MeetMe bridge, unlimited use added MeetMe  Conference ID code based mgmt services  $ x / Month VoiP Out  US nationwide only +  Must have subscription to buy4 Financing  Cisco Capital Financing Programs for Cisco TelePresence Endpoints Options Bring your own bandwidth, from the service provider of your choice © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  9. 9. Interoperability Cisco to Cisco CallwayDial a regular phone number for a video call. SIP / H.323 & URI / IP Cisco to any standards based a system. Dial a URI for a video call. **Endpoint address and Cisco Callway network must be routable between each other Cicobto a landline or mobile phone. Dial a phone number for a voice call. * Cisco to PSTN optional feature© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  10. 10. Customer Benefits  Buy endpoint, Choose plan, Call anyone Simple  Telepresence benefits with plug & play simplicity  Minimal upfront investment, pay as you go Low Cost  Low fixed monthly cost  No additional IT staff required Managed  Full customer service, technical support  Video, voice, data collaboration Feature  Intercompany calling, interoperate with any Rich standards based video endpoint© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  11. 11. © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
  12. 12. Cisco TelePresence for Everyone, Everywhere Market View: • Success in enterprise segment (46+% mkt share) and broad integration with collaboration portfolio for rich media experience • Accelerating Penetration in Enterprise beyond 5-20% • Expanding to Adjacent Segments: Growing business and commercial segment technology adoption of Cisco TelePresence • Network effect and related endpoint growth will benefit from accessibility to broader ecosystems and customer segments via alternative consumption models© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

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