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Mkt271 peterson mb_sp2014

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Library Research Guide: Marketing

Library Research Guide: Marketing

Published in Education , Business
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  • 1. MKT271 – PRINCIPLES OF MARKETING PROFESSOR: SUSAN PETERSON RESEARCH SHORTCUTS Library Faculty: Marsha Ballard marsha.ballard@scottsdalecc.edu 480-423-6638
  • 2. WHAT’S HAPPENING WITH THE LIBRARY REMODEL?
  • 3. AND NOW WE’RE HERE! OUR TEMPORARY LOCATION IS THE PERIDOT ROOM ON THE WEST SIDE OF THE STUDENT CENTER
  • 4. WE’RE HERE TO HELP!  Call the library 480-423-6650  Use the librarian chat service  Visit the library information desk  Schedule an appointment (480-423-6638)  Email me: marsha.ballard@scottsdalecc.edu
  • 5. LOGGING IN AT THE LIBRARY:  Username   MEID Password: whatever you chose
  • 6. OFF CAMPUS LOGIN SCREEN Need help with your MEID start here: https://eims.maricopa.edu/MAW/S0lookupid.pl
  • 7. OVERVIEW OF LIBRARY SERVICES  Materials       Books E books Online databases (articles) – available from off-campus but will ask you to login with your MEID and password Magazines, journals, an d newspapers DVDs Interlibrary loan
  • 8. RESEARCH ASSISTANCE      Face to face 24/7 chat Phone Research guides Make an appointment
  • 9. CITATION HELP Get help with APA style citations here
  • 10. CHAT WITH A LIBRARIAN
  • 11. OBJECTIVES Learn about correct APA citation format  Learn about basic business reference sources that will help complete your assignments  Find journal/magazine articles  Find newspaper articles  Find quality Web resources 
  • 12. RESEARCH GUIDES
  • 13. CHOOSE MKT271 FROM THE CLASS LIST
  • 14. ASSIGNMENT #1 SITUATION ANALYSIS After developing your product idea:  Research 5 marketing environments       Competitive Economic Political and Legal Social/cultural Technological Complete the worksheet and cite sources using correct APA style
  • 15. SCC FULL TEXT DATABASES LexisNexis  Business Source Premier  Business Abstracts with Full Text  National Newspapers -- (Wall Street Journal, Washington Post, New York Time, Los Angeles Times, and Christian Science Monitor and the Arizona Republic)  Statistical Abstract of the U.S.  ValueLine – rates and reports on companies in terms of their investment potential, but can be used for industry overviews 
  • 16. LEXISNEXIS Academic Search—search everywhere  Search widgets for News, Legal and Company Info  Sources – use Find or Browse 
  • 17. BUSINESS SOURCE PREMIER Keyword search (Basic)  Subject search (Advanced)  Company searches  Industry searches  SWOT Analysis  Country Reports  Market Research Reports 
  • 18. BUSINESS FULL TEXT  Advanced Search Features  Use document type to search for corporate profiles or product evaluations
  • 19. NATIONAL NEWSPAPERS  National Newspapers – includes the Wall Street Journal and the New York Times  Advanced search – Corporate/Org and NAICS search options
  • 20. STATISTICAL ABSTRACT OF THE U.S.
  • 21. VALUELINE
  • 22. ARIZONA ECONOMICS  Arizona Department of Commerce:   Arizona Prospector Arizona Chamber of Commerce:
  • 23. POLITICAL, LEGAL, REGULATORY ENVIRONMENT Thomas – index to U.S. government publications/records  Food and Drug Administration 
  • 24. SOCIAL/CULTURAL ENVIRONMENT  Sperling’s Best Places – provides data on thousands of metro areas, cities, and neighborhoods.
  • 25. TECHNOLOGICAL ENVIRONMENT  Discover Search
  • 26. WORLD WIDE WEB: SOME OF MY FAVORITES Wall Street Executive Library  Researching an Industry or Specific Company  Researching Companies Online  Globaledge 
  • 27. THANK YOU FOR YOUR ATTENTION Visit Chat or Call us at 480- 423-6650 with a Librarian Remember to turn in the iPads