Social Media Management Tools ComparisonSocial media Management includes web- and mobile-based technologieswhich are used to turn communication into interactive dialogue amongorganizations, communities, and individuals. There are many web tools andapplications out there that related with social media management, but not allare created equal. As you know, a good social media management tool will bevery helpful for your business. That is to say, it is one important step for youbegin to run your business, especial for start your social media marketingjourney. In this article I will discuss three tools I’ve tried for connecting to allsocial networks account and we’ll take a quick look at the different featuresthey offer too.1. WorphyWorphy is a free social media management platform for businesses andorganizations to efficiently manage accounts across multiple social networksfrom one secure, web-based platform. Main features are message scheduling,team collaboration, multiple social networks support (Facebook, Twitter,Weibo, QQ and Renren), analytics, knowledge management, customer service,text to picture, content library and dashboard etc.With the free version, you can add multiple social network accounts andimmediately start your social media marketing journey. The Teams & groups
management feature allows you link your team members with specified socialaccounts. This will make your social network accounts more secured throughthis team collaboration feature.Another thing to notice with Worphy is its Facebook/Twitter scheduler. Whenyou are about to post, you should find the following features are very handy.The picture library get you with millions online pictures. The “text to picture”allows gets around 140 characters limitation in Twitter. The picture mergingfeature helps re-organize your attached photos. Moreover, you can schedulewherever you are and it is with time zone support.
One thing I would be disappointing with Worphy is Google+ is currentlyunsupported. I hope that Worphy guys can consider adding it soon.2. SendibleSendible is an online marketing service for businesses and marketers topromote, grow and track their brands through the use of Social Media, Emailand SMS messaging. Sendible is the easiest way to grow and build your brandonline and is a one-stop-shop for all your marketing needs.As you know, Sendible is a very easy platform for you to manage all yousocial networks, such as sending messages to all networks, scheduling yourmessages. However, the drawback of Sendible is that it only provides 100pieces of messages for free. You have to pay more to continue to use it. It ismuch expensive. Maybe I would consider it when it is cheaper next time.
3. HootsuiteHootsuite is one of the most popular services and has been mentioned all overthe web. It is packed full of features, including the ability to schedule tweets,of course. The interface is beautiful, customizable, and I’m impressed withhow Hootsuite acts like a desktop client with the way it uses Ajax and otherweb technologies to keep things updated and dynamic.Even though it’s overkill for scheduling tweets (if that’s all you want to do),it’s still simple enough to use for just that purpose. It has other time-savingfeatures, such as automatic updates of your blog feeds into Twitter andthreaded conversations to help you stay organized when following a lot ofother tweeters.
To summarize, as a guy who post as much like I do, I would recommendWorphy as for its powerful scheduler. Besides, it is free. Still, if you need tomanage your social accounts more than just Facebook and Twitter, HootSuitemight be a better choice.