Propaganda & Advertising Strategies

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Propaganda & Advertising Strategies

  1. 1. Propaganda & Advertising Strategies Created By: Brenda Martinez
  2. 2. Advertising <ul><li>Company is trying to sell their product </li></ul><ul><li>Try to convince you to buy their product to make a profit. </li></ul>
  3. 3. Propaganda <ul><li>Information that is spread for the purpose of promoting some cause </li></ul><ul><li>Usually one-sided information intended either to support or threaten a view </li></ul><ul><li>Appeals to emotion, rather than intellect </li></ul>
  4. 4. Types of Propaganda <ul><li>Bandwagon </li></ul><ul><li>Testimonial </li></ul><ul><li>Transfer </li></ul><ul><li>Repetition </li></ul><ul><li>Emotional </li></ul><ul><li>Card Stacking </li></ul><ul><li>Plain folks </li></ul><ul><li>Name Calling </li></ul><ul><li>Logical fallacies </li></ul><ul><li>Glittering Generalities </li></ul><ul><li>Rewards </li></ul><ul><li>Imagery </li></ul>
  5. 5. Bandwagon <ul><li>Everyone is doing it. </li></ul><ul><li>Be a part of the crowd. </li></ul><ul><li>Don’t get left out. </li></ul><ul><li>EXAMPLE: Everyone in Lemmingtown is behind Jim Duffie for Mayor. Shouldn't you be part of this winning team? </li></ul>
  6. 6. Testimonial <ul><li>A famous person endorses a product. </li></ul><ul><li>May also use some who isn’t famous, but who claims to have used the product successfully to obtain their goals. </li></ul><ul><li>Other products, use people who are not famous, but who claim to have successfully used their product to improve their lives. </li></ul>
  7. 7. Transfer <ul><ul><li>Using words that will get your feelings about one thing transferred to another thing. </li></ul></ul><ul><ul><ul><li>Patriotism </li></ul></ul></ul><ul><ul><ul><li>Sex Appeal </li></ul></ul></ul><ul><ul><ul><li>Love or Popularity </li></ul></ul></ul><ul><ul><ul><li>Power and Fame </li></ul></ul></ul><ul><ul><ul><li>Money and Wealth </li></ul></ul></ul>
  8. 8. Repetition <ul><li>Repeating a key word or phrase in hopes that it will be remembered. </li></ul><ul><li>A logo might also be used repeatedly </li></ul>
  9. 9. Card Stacking <ul><li>Comparing two similar products with one always superior. </li></ul><ul><li>Stacking all of the “cards” in favor of one of the products over another. </li></ul><ul><li>Frequently used in political advertising . </li></ul>
  10. 10. Glittering Generalities <ul><li>Using words that sound good, but don’t really mean anything. </li></ul><ul><li>Creates a favorable image in the mind of the consumer </li></ul>
  11. 11. Name Calling <ul><li>Uses words to give you a negative impression of the other person or product. </li></ul><ul><li>Used a lot in political campaigns. </li></ul><ul><li>Usually goes had in hand with Compare/Contrast. </li></ul>
  12. 12. Plain Folk <ul><li>Just one of the guys (or girls). </li></ul><ul><li>An average Joe. </li></ul><ul><li>Used to appeal to the general public by saying that the people in the ads are the same as you, have the same problems, and understand you. </li></ul><ul><li>Gives consumers a sense or camaraderie. </li></ul>
  13. 13. Buyer’s Beware

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