Web Design in the
UK Curriculum
Anna Debenham
“Semantic HTML is the use of HTML
markup to reinforce the semantics, or
meaning, of the information in webpages
rather tha...
“HTML does not include tags that ascribe
meaning to information; its tags are only for:
styling…”
Excerpt from an Open Uni...
Bruce Lawson
Europe is about to face a shortage of
70,000 skilled workers in the tech
sector by 2010
http://goo.gl/VrCI
“One reason for this is the general
level of understanding among today’s
students…”
http://goo.gl/vG4T
…their use of technology often
outstrips that of their teachers.
http://goo.gl/vG4T
http://goo.gl/8WeM
Article by the Royal Society
“ICT and Computer Science in
schools - damaging to the UK’s future
economy”
“It is believed that design and delivery
of ICT and computer science curricula
in schools is so poor that students’
unders...
“…the deficit in the workforce numbers
and capability could have a highly
negative impact on the UK’s economy.”
http://goo...
“…we risk a future workforce that is
totally unskilled and unsuited to
tomorrow’s job market.”
http://goo.gl/8WeM
Key Stage 3
years 7–9
ages 11 to 14
ICT
Unit 9: Publishing on the
web
http://goo.gl/OJGh
Curriculum Outline
“Children:
Recognise HTML code is used to
produce many web pages”
http://goo.gl/OJGh
“Objectives:
Children should learn: that a web page
is created using a programming
language”
http://goo.gl/OJGh
“Points to note:
HTML should be demonstrated as the
transfer code - composed of elements,
eg text, images, speed effects.”...
“The teacher-produced page should
include a heading, background colour,
text, an image and simple links to other
sections ...
Key Stage 4
(GCSE)
years 10–11
ages 14 to 16
http://goo.gl/6Xd6
Coursework Assignment
“You must use ICT to help with the
running of a fan club for a band called
the Purple Spiders.”
http://goo.gl/6Xd6
“Task 1: Set up a website for the
Purple Spiders’ Fan Club”
http://goo.gl/6Xd6
“Task 2: Set up a system to manage
and calculate the costs to fans of
Purple Spiders’ downloads and link it
up to the webs...
Teacher documentation
(This is an annotated example project
an exam board have produced so
teachers know what to look for ...
http://goo.gl/9mGI
http://goo.gl/9mGI
“Stuart wants four pages in his
website. Powerpoint will allow me to
keep all four pages within one
‘document which makes ...
“Above Grade A (17/25 – well above
the standard required)”
http://goo.gl/9mGI
http://goo.gl/9mGI
Screengrabs of the exemplar project
http://goo.gl/9mGI
http://goo.gl/9mGI
http://goo.gl/9mGI
http://goo.gl/9mGI
http://goo.gl/GSSF
http://goo.gl/GSSF
http://goo.gl/GSSF
http://goo.gl/aQ5Z
http://goo.gl/aQ5Z
“How were things done before web
authoring?
Web designers would have to write
the page using HTML code....
ICT specification for 2011’s GCSE
students
http://goo.gl/Iddx
A-Level
33%in 6 years
A-Level ICT
Number of students taking exams in this subject in England
57%in 8 years
A-Level
Computing
Number of students taking exams in this subject in England
http://goo.gl/k64K
2009 Ofsted report on “The
importance of ICT”
based on a 4 year study of
almost 200 secondary and
prima...
“Schools must equip young people
with the 21st century skills necessary
to ensure their employability.”
http://goo.gl/k64K
“Higher-attaining students were
insufficiently challenged.”
http://goo.gl/k64K
“The requirement that students must ‘apply,
as appropriate, the concepts and
techniques of using ICT to measure,
record, r...
“As a result, some vocational qualifications
limit the achievement of higher-attaining
students and fail to develop the vi...
£25,000
Student debt for those starting
University this year
http://www.bbc.co.uk/news/education-10952303
157 courses for “Web Design”
http://goo.gl/3fNQ
Girls and ICT
“The number of girls choosing to
study computing post-16 has fallen
to an all-time low.”
http://goo.gl/k64K
“Fewer girls than ever are studying
for formal qualifications in the subject
in the sixth form and the number
continues to...
“Schools do not challenge sufficiently
the value of deploying a set of adult
productivity tools to help pupils and
student...
Database software
Spreadsheet software
Word processing software
Desktop publishing software
Presentation software
Database software (Access)
Spreadsheet software (Excel)
Word processing software (Word)
Desktop publishing software
(Publi...
“Over-reliance on a standard ‘office’
application and operating system
restricted their opportunities to
develop generic a...
“I'd rather teach about spreadsheets
alongside a science teacher who's
trying to explain how to capture data
from experime...
Open Source
“…students met a greater variety of
software and were better equipped to
cope with rapidly changing
technologies.”
http://...
“Schools wishing to use platforms not
selected by their local authority are
free to do so but must find the money
from oth...
“Becta and the government only seem
comfortable working with larger
vendors and suppliers.
I think this is partially timid...
Does our industry
support young
people?
http://scrunchup.com
http://aneventapart.com/alasurvey2009/07.html
47.1% of web designers aged 18 and
under believe there is a negative age
bia...
http://www.flickr.com/photos/marcthiele/5032878619
Many can’t afford to go to
conferences, or get time off from
school to ...
http://www.flickr.com/photos/adactio/463842816
Difficult for organisers to find venues
that cater for under 18s
http://www.bbc.co.uk/apprentice/jnr/series1/
“Entrepreneur” expectations
Albert Einstein
“The most important
motive for work in
school and in life is
pleasure in work,
pleasure in its result,
and...
http://message.uk.com
“I coded my first plain
HTML website when I
was 11, using Frontpage.
It was horrible, but I
thought ...
http://fireflysolutions.co.uk/
CMS produced by students, years
later is a business
File sharing app produced by students
(who are still students) is now a
business
“Do you think your age has been a
help or a hindrance to the development
of the project?”
“Being so young, VC backing was not
an option as it’s too risky to invest in a
couple highschoolers.”
“We also have to constantly conceal
our age because we are dealing with
people’s important documents, and
they might not t...
James Proud from Giglocator http://giglocator.com
James Proud
“Has your age got in the way of what
you do, or has it helped you?”
James Proud
James Proud from Giglocator http://gigloca...
“Before I had to show my face I never
really promoted my age. I just didn’t
think it was important. But it’s helped
me the...
Photo by kris krüg
from http://www.flickr.com/photos/kk/98025271
Matt Mullenweg
Created Wordpress before
he was old enough to buy
a drink
Matt Mullenweg
Photo by kris krüg
from http://www.flickr.com/pho...
Good courses are
possible and exist
http://goo.gl/swvf
Edexcel
http://goo.gl/swvf
Edexcel
http://goo.gl/vfA7
“Jez has found an image with a
Creative Commons licence.
Explain what a Creative Commons
licence is.”
E...
http://scratch.mit.edu/
http://scratch.mit.edu/
Whose fault?
Teachers don’t have the
time or budget to learn new
skills
Exam boards have to supply
courses that teachers are
confident in teaching
Teachers don’t have the
time or budget to learn...
http://www.flickr.com/photos/blendededu/830495935/
Yay!
No it’s not!
Boo!
What the teachers
think
“A tick in a box”
http://www.itpro.co.uk/626212/ict-education-fails-at-a-level
“We have no idea what we are
supposed to be doing with all this
stuff”
http://www.itpro.co.uk/626212/ict-education-fails-a...
“ICT lessons are still primarily teaching
'Microsoft'.”
http://www.itpro.co.uk/626212/ict-education-fails-at-a-level
“Just up-ing the number of PC's in
schools won't get you anything.”
http://www.itpro.co.uk/626212/ict-education-fails-at-a...
“All we're gearing our kid's up for is a
life in an office. No wonder there's no
stampede for that career path.”
http://ww...
“We need school curricula to engage
them better if the next generation are
to engineer technology and not just
consume it”...
“We are now watching the enthusiasm
of the next generation waste away
through poorly conceived courses and
syllabuses.”
Pr...
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Web design in the curriculum

  1. 1. Web Design in the UK Curriculum Anna Debenham
  2. 2. “Semantic HTML is the use of HTML markup to reinforce the semantics, or meaning, of the information in webpages rather than merely to define its presentation (look).” http://en.wikipedia.org/wiki/Semantic_HTML
  3. 3. “HTML does not include tags that ascribe meaning to information; its tags are only for: styling…” Excerpt from an Open University textbook for a course on computing
  4. 4. Bruce Lawson
  5. 5. Europe is about to face a shortage of 70,000 skilled workers in the tech sector by 2010 http://goo.gl/VrCI
  6. 6. “One reason for this is the general level of understanding among today’s students…” http://goo.gl/vG4T
  7. 7. …their use of technology often outstrips that of their teachers. http://goo.gl/vG4T
  8. 8. http://goo.gl/8WeM Article by the Royal Society “ICT and Computer Science in schools - damaging to the UK’s future economy”
  9. 9. “It is believed that design and delivery of ICT and computer science curricula in schools is so poor that students’ understanding and enjoyment of the subjects is severely limited” http://goo.gl/8WeM
  10. 10. “…the deficit in the workforce numbers and capability could have a highly negative impact on the UK’s economy.” http://goo.gl/8WeM
  11. 11. “…we risk a future workforce that is totally unskilled and unsuited to tomorrow’s job market.” http://goo.gl/8WeM
  12. 12. Key Stage 3 years 7–9 ages 11 to 14
  13. 13. ICT Unit 9: Publishing on the web
  14. 14. http://goo.gl/OJGh Curriculum Outline
  15. 15. “Children: Recognise HTML code is used to produce many web pages” http://goo.gl/OJGh
  16. 16. “Objectives: Children should learn: that a web page is created using a programming language” http://goo.gl/OJGh
  17. 17. “Points to note: HTML should be demonstrated as the transfer code - composed of elements, eg text, images, speed effects.” http://goo.gl/OJGh
  18. 18. “The teacher-produced page should include a heading, background colour, text, an image and simple links to other sections of the document. It should be controlled by a table.” http://goo.gl/OJGh
  19. 19. Key Stage 4 (GCSE) years 10–11 ages 14 to 16
  20. 20. http://goo.gl/6Xd6 Coursework Assignment
  21. 21. “You must use ICT to help with the running of a fan club for a band called the Purple Spiders.” http://goo.gl/6Xd6
  22. 22. “Task 1: Set up a website for the Purple Spiders’ Fan Club” http://goo.gl/6Xd6
  23. 23. “Task 2: Set up a system to manage and calculate the costs to fans of Purple Spiders’ downloads and link it up to the website” http://goo.gl/6Xd6
  24. 24. Teacher documentation (This is an annotated example project an exam board have produced so teachers know what to look for and where to award marks.) http://goo.gl/9mGI
  25. 25. http://goo.gl/9mGI
  26. 26. http://goo.gl/9mGI
  27. 27. “Stuart wants four pages in his website. Powerpoint will allow me to keep all four pages within one ‘document which makes it easy to have consistent page designs” http://goo.gl/9mGI
  28. 28. “Above Grade A (17/25 – well above the standard required)” http://goo.gl/9mGI
  29. 29. http://goo.gl/9mGI Screengrabs of the exemplar project
  30. 30. http://goo.gl/9mGI
  31. 31. http://goo.gl/9mGI
  32. 32. http://goo.gl/9mGI
  33. 33. http://goo.gl/9mGI
  34. 34. http://goo.gl/GSSF
  35. 35. http://goo.gl/GSSF
  36. 36. http://goo.gl/GSSF
  37. 37. http://goo.gl/aQ5Z
  38. 38. http://goo.gl/aQ5Z “How were things done before web authoring? Web designers would have to write the page using HTML code. Whilst this is very powerful, it is a lot slower than using a web authoring package.”
  39. 39. ICT specification for 2011’s GCSE students http://goo.gl/Iddx
  40. 40. A-Level
  41. 41. 33%in 6 years A-Level ICT Number of students taking exams in this subject in England
  42. 42. 57%in 8 years A-Level Computing Number of students taking exams in this subject in England
  43. 43. http://goo.gl/k64K 2009 Ofsted report on “The importance of ICT” based on a 4 year study of almost 200 secondary and primary schools in England on their performance in ICT
  44. 44. “Schools must equip young people with the 21st century skills necessary to ensure their employability.” http://goo.gl/k64K
  45. 45. “Higher-attaining students were insufficiently challenged.” http://goo.gl/k64K
  46. 46. “The requirement that students must ‘apply, as appropriate, the concepts and techniques of using ICT to measure, record, respond to, control and automate events’ may be missed at the expense of popular units on topics such as web page creation and creating video.” http://goo.gl/k64K
  47. 47. “As a result, some vocational qualifications limit the achievement of higher-attaining students and fail to develop the vital skills for the UK, and indeed global, economy, such as manipulating data and programming.” http://goo.gl/k64K
  48. 48. £25,000 Student debt for those starting University this year http://www.bbc.co.uk/news/education-10952303
  49. 49. 157 courses for “Web Design” http://goo.gl/3fNQ
  50. 50. Girls and ICT
  51. 51. “The number of girls choosing to study computing post-16 has fallen to an all-time low.” http://goo.gl/k64K
  52. 52. “Fewer girls than ever are studying for formal qualifications in the subject in the sixth form and the number continues to decline.” http://goo.gl/k64K
  53. 53. “Schools do not challenge sufficiently the value of deploying a set of adult productivity tools to help pupils and students develop their ICT capability.” http://goo.gl/k64K
  54. 54. Database software Spreadsheet software Word processing software Desktop publishing software Presentation software
  55. 55. Database software (Access) Spreadsheet software (Excel) Word processing software (Word) Desktop publishing software (Publisher) Presentation software (Powerpoint)
  56. 56. “Over-reliance on a standard ‘office’ application and operating system restricted their opportunities to develop generic and transferable skills.” http://goo.gl/k64K
  57. 57. “I'd rather teach about spreadsheets alongside a science teacher who's trying to explain how to capture data from experiments than in some "let's pretend we're running a shop" Computing lesson.” http://goo.gl/lFG2
  58. 58. Open Source
  59. 59. “…students met a greater variety of software and were better equipped to cope with rapidly changing technologies.” http://goo.gl/k64K
  60. 60. “Schools wishing to use platforms not selected by their local authority are free to do so but must find the money from other budgets.” http://en.wikipedia.org/wiki/Becta – Becta
  61. 61. “Becta and the government only seem comfortable working with larger vendors and suppliers. I think this is partially timidity, but also because of the over-comfortable relationship the government has with some of the bigger players.” John Pugh in January 2007
  62. 62. Does our industry support young people?
  63. 63. http://scrunchup.com
  64. 64. http://aneventapart.com/alasurvey2009/07.html 47.1% of web designers aged 18 and under believe there is a negative age bias.
  65. 65. http://www.flickr.com/photos/marcthiele/5032878619 Many can’t afford to go to conferences, or get time off from school to go.
  66. 66. http://www.flickr.com/photos/adactio/463842816 Difficult for organisers to find venues that cater for under 18s
  67. 67. http://www.bbc.co.uk/apprentice/jnr/series1/ “Entrepreneur” expectations
  68. 68. Albert Einstein “The most important motive for work in school and in life is pleasure in work, pleasure in its result, and the knowledge of the value of the result to the community”
  69. 69. http://message.uk.com “I coded my first plain HTML website when I was 11, using Frontpage. It was horrible, but I thought it was freakin' awesome!”
  70. 70. http://fireflysolutions.co.uk/ CMS produced by students, years later is a business
  71. 71. File sharing app produced by students (who are still students) is now a business
  72. 72. “Do you think your age has been a help or a hindrance to the development of the project?”
  73. 73. “Being so young, VC backing was not an option as it’s too risky to invest in a couple highschoolers.”
  74. 74. “We also have to constantly conceal our age because we are dealing with people’s important documents, and they might not trust us because people, including ourselves, are inherently ageist.”
  75. 75. James Proud from Giglocator http://giglocator.com James Proud
  76. 76. “Has your age got in the way of what you do, or has it helped you?” James Proud James Proud from Giglocator http://giglocator.com
  77. 77. “Before I had to show my face I never really promoted my age. I just didn’t think it was important. But it’s helped me the fact that people are amazed that I’ve done this at this age, but I’ve done coding since I was 9 and I was paid at 12.” James Proud James Proud from Giglocator http://giglocator.com
  78. 78. Photo by kris krüg from http://www.flickr.com/photos/kk/98025271 Matt Mullenweg
  79. 79. Created Wordpress before he was old enough to buy a drink Matt Mullenweg Photo by kris krüg from http://www.flickr.com/photos/kk/98025271
  80. 80. Good courses are possible and exist
  81. 81. http://goo.gl/swvf Edexcel
  82. 82. http://goo.gl/swvf Edexcel
  83. 83. http://goo.gl/vfA7 “Jez has found an image with a Creative Commons licence. Explain what a Creative Commons licence is.” Edexcel
  84. 84. http://scratch.mit.edu/
  85. 85. http://scratch.mit.edu/
  86. 86. Whose fault?
  87. 87. Teachers don’t have the time or budget to learn new skills
  88. 88. Exam boards have to supply courses that teachers are confident in teaching Teachers don’t have the time or budget to learn new skills
  89. 89. http://www.flickr.com/photos/blendededu/830495935/ Yay!
  90. 90. No it’s not! Boo!
  91. 91. What the teachers think
  92. 92. “A tick in a box” http://www.itpro.co.uk/626212/ict-education-fails-at-a-level
  93. 93. “We have no idea what we are supposed to be doing with all this stuff” http://www.itpro.co.uk/626212/ict-education-fails-at-a-level
  94. 94. “ICT lessons are still primarily teaching 'Microsoft'.” http://www.itpro.co.uk/626212/ict-education-fails-at-a-level
  95. 95. “Just up-ing the number of PC's in schools won't get you anything.” http://www.itpro.co.uk/626212/ict-education-fails-at-a-level
  96. 96. “All we're gearing our kid's up for is a life in an office. No wonder there's no stampede for that career path.” http://www.itpro.co.uk/626212/ict-education-fails-at-a-level
  97. 97. “We need school curricula to engage them better if the next generation are to engineer technology and not just consume it” Professor Matthew Harrison, Director of Education at The Royal Academy of Engineering
  98. 98. “We are now watching the enthusiasm of the next generation waste away through poorly conceived courses and syllabuses.” Professor Steve Furber, Fellow of the Royal Society
  99. 99. This page is left intentionally blank
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